2009 December - Learn Top SEO Secrets and SEO Strategies - for FREE

Archive for December, 2009

Black Hat Practices and SEO

There are certain practices which are quite aggressive in nature and which uses methods to manipulate the search engines rankings. These practices are known as black hat practices.

Black hat practices comes under UNETHICAL search engines practices. The technical background of Black Hat practice is that search engine crawlers are robots. They don’t have brains like human beings hence they can not think beyond a point. Few search engine marketers use this to their advantage, making search engine crawlers to stay more on their website and rank their website higher. This results in higher rank and in turn higher traffic. However search engines in principle advocate to stay away from these practices.

Flip side:

Professional practicing black hat practices see this as a quick money making opportunity as it can get heavy organic traffic on the website in a short span of time.

· Quick money can be made by SEO professional.

· Heavy organic traffic can be generated to boost sales.

· Good short term strategy to generate sales.

Downside:

· Not ethical (Again ethical is a relative word).

· Black hat campaign can result in banning your website domain from search engines .

· Any black hat campaign can not be a part of long term strategy as once you are identified you will be out of indexing process.

· It is bound to boomerang you, resulting in loss of traffic.

To sum up Its better to avoid these practices as they are not good for a long term strategy planning. Any good online business grows on ethical practices and a good marketing strategy and a black hat practice can not be a part of any good marketing strategy.

Himanshu Singh
http://www.articlesbase.com/online-promotion-articles/black-hat-practices-and-seo-676626.html

Getting to Grips With Search Engine Optimisation

Search Engine Optimisation (SEO), the process of gaining good “natural” (unpaid) rankings in the search engines is being implemented effectively by more and more UK businesses. The investment can reap huge rewards, from increased brand exposure, increased traffic and ultimately, increased revenue. The following general tips are aimed at companies and marketers looking to begin a Search Engine Optimisation campaign.

1) Be Realistic

Everybody knows the “ideal” keyword / keyphrase that they would like to rank well for, but the chances of ranking well for this keyword may be slim / almost impossible in very competitive industries. Be realistic with yourself in terms of the amount of time, money and effort required to rank well for these search terms. Does the potential reward justify the time and effort? Are your competitors actively carrying out SEO work? Would the rewards of achieving 6th / 7th position justify the effort? If not, would you be better targeting more niche / long tail keywords? Are you competing against big brands outsourcing their SEO to large search marketing companies? Prioritise your tasks and look at outsourcing opportunities if you do not have the time necessary to complete tasks. You should be asking yourself all of these questions before deciding on a primary keyword to target.

2) Short Term / Long Term Goals

Related to the point above, setting realistic short and long term goals are great ways of staying motivated. Keep the short term goals towards longer tail search terms. If you already have a relatively established site, which terms are currently driving significant amounts of traffic? How easy will it be to increase the ranking of this term? Use click-through rate data to predict the number of clicks you can achieve. For example, if you rank 9th for “purple mice”, and receive 22 visitors per month, if you increased this 4 places to 5th, you could expect to almost double this number. Look through all of your search terms looking for good short term search strategies. Longer term goals should be your more competitive keywords, often with a 6 -8+ month timescale (depending on industry) for achieving good rankings.

3) Research

Spend a lot of time researching every aspect of your strategy. Which sites are ranking for your target keywords? To what extent are they carrying out SEO work? What are your potential link-building strategies? Which strategies should you spend the most time on, and which are most cost effective? Who are the key industry authorities? Is there potential to partner with, write content for or gain backlinks from these authorities? In order to have a credible search marketing strategy, all of these factors need to be analysed in as much detail as possible.

4) Competitors

One of the most important individual factors to focus on is the competition. How good is their onsite SEO? Have they missed obvious tricks? Can you take positive things from their site design /structure and implement it yourself? How impressive are your competitors’ backlink profiles? How are they going about obtaining back links? Is there scope to replicate strategies, or further improve on strategies your competitors have implemented?

5) Learning Online

A lot of basic SEO advice is available online, though dedicated SEO websites, blogs and discussion forums However, when reading and learning SEO, always pay particular attention to who is dispensing the advice. The internet is full of myths and bad advice on SEO, with hundreds of “experts” giving conflicting pieces of advice. http://www.mattcutts.com, http://www.seobook.com/ and http://www.seomoz.com are all considered reliable industry authorities.

Rakesh Gaikwad
http://www.articlesbase.com/marketing-articles/getting-to-grips-with-search-engine-optimisation-522302.html

Check Your Blog Ranking In The SERPS

http://www.thirtydaychallenge.com/tdc/day17/ Tips for finding out where your blog is ranking in the SERPS: http://www.thirtydaychallenge.com/tdc/day17/

Duration : 0:4:45

Link Building Strategies – 30 Minutes Back Link

Link Building

http://www.0xz.com/dir/searchi_30minlinks.html

Link Building is a search engine optimization (SEO), ‘off page’ factors that have become more and more important as they relate to rankings. In particular, solid link popularity.

Duration : 0:0:26

SEO Strategies For Small Businesses Go Local & Get Social

Milestones recent interview with Gillian Muessig, President & C0-Founder for SEOmoz, and Dennis of BlitzLocal reveals cutting-edge SEO strategies that help small businesses enhance their internet marketing initiatives. These two SEO experts share their insights on creating profitable internet marketing campaigns through local search and social media. Learn more about their successful solutions for small businesses.