Seo- The Difference Between Black Hat And White Hat Seo
A discussion of black hat and white hat SEO is as pointless as a discussion of the difference between black and white witchcraft. In witchcraft, the minute a technique is used to control the outcome of a situation it is known as black magic. The same can be said of SEO. A technique used to manipulate the search engines is known as black hat SEO. The problem is that white hat SEO does precisely the same thing so it is not any less “dirty” than black hat in some ways
An SEO tactic, technique or method is considered “White hat” if it conforms to the search engines’ guidelines and does not attempt to deceive it. White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
White Hat advice is generally summed up as creating content for users, not for search engines, and then make that content easily accessible to their spiders. It is more about user friendliness and accessibility rather than about tilting the odds seriously in one’s favor.
Black hat” SEO employs more deceptive methods to try to improve rankings. The search engines usually disapprove these methods. This can range from text that is “hidden”, either as text colored similar to the background or by redirecting users from a page that is built for search engines to one that is more human friendly. As a general rule, a method that sends a user to a page that was different to the page described in the search is called Black hat. Search engines can and do penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual review of a site.
Chris Angus
http://www.articlesbase.com/internet-articles/seo-the-difference-between-black-hat-and-white-hat-seo-91951.html
Originally posted 2009-03-24 13:54:59.
need tips for Black Hat / White Hat SEO ?
i need to know more difference between Black Hat vs White Hat SEO.
Like what includes in both, what r the service, ways, tips, work, strategies, time period for link in both types etc.
pls help immed.
thanks
Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
breaks search engine rules and regulations
creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
White Hat SEO
Any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a "white-hat" search engine optimization tactic. These are the only tactics that we will use whenever applicable and which enhance rather than detract from your website and from the rankings.
You can check here to know about Black Hat / White Hat SEO
http://www.ahfx.net/weblog/55
http://advertising.about.com/od/onlineadvertising/a/whitehatvsblackhatseo.htm
http://www.beanstalk-inc.com/tactics/white-hat.htm
http://websearch.about.com/od/seononos/a/spamseo.htm
http://www.whitehatseo.com/
References :
http://advertising.about.com/od/onlineadvertising/a/whitehatvsblackhatseo.htm
http://www.ahfx.net/weblog/55
http://www.whitehatseo.com/
http://websearch.about.com/od/seononos/a/spamseo.htm
http://www.beanstalk-inc.com/tactics/white-hat.htm
• Content
Black Hat SEO – Hidden Content
There are many ways to hide content on your site. All of them are black hat SEO methods.
Another black hat SEO method is using comment tags to hide keywords. For example:
<!–hidden content, hidden content is bad, hidden content in comment tags is bad–!>
White Hat SEO – Quality Content
Content that targets a strong, related keyword phrase on each page wins every time. After you’ve chosen your keyword phrase, use it consistently throughout the page.
• Linking
Black Hat SEO – Link Farming
The idea behind link farming is that you exchange links with other websites to boost your site’s rank in search results. Search engines like Google examine how many sites are linking to yours when determining rank.
White Hat SEO – Inbound Linking
When someone links to your blog post or a page on your site within their content, you have a quality inbound link. Unlike with black hat link farming, inbound linking is not a link list traded for the sake of boosting your search results.
• Page Elements
Black Hat SEO – Doorway Pages
Doorway pages are known by many names, such as bridge pages, entry pages, gateway pages, jump pages and portal pages. These pages are created to spam search engines with a certain phrase.
A doorway page is created to get traffic based on keyword phrases and then funnel those site visitors to the main site. Most search engines catch doorway pages and sites are penalized.
White Hat SEO – Headings
A better use of page elements is to break up your page visually with SEO-friendly headings. An article using <H1>, <H2> and <H3> tags that make good use of your keywords has more weight in search engines than a page full of regular-sized text.
References :
you know web ceo is the coolest seo tool ever, it can promote your website, submit your website to many search engine and so much more, which is free to download read here for details :
http://internet4ever.blogspot.com/2009/06/best-tools-to-promote-your-website.html
References :
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