SEO Friendly Internal Link Architecture
from http://www.seobook.com Learn how to organize your website in a way that is both friendly to search engines like Google and your website visitors.
Duration : 0:9:39
All about akitasBill Bartmann Interview with Donny Deutsch – Part 1
Bill Bartmann’s interview on CNBC’s “Big Idea” with Donny Deutsch.
To see more media articles and videos of Bill Bartmann visit
http://www.billbartmann.com/BillInTheNews/
Duration : 0:7:59
Create Squidoo Lens and Market Your Online Business
There are many ways you can promote your Internet business. You can try buying traffic using Pay Per Click, article marketing, Web 2.0 marketing, or other traffic building methods. Regardless of which method you eventually try out, the goal is always the same – drive targeted traffic.
The success and failure of your Internet business depends on how targeted your traffic is. For example, if you are running a billing software company, you want to be sure who your target prospects are. Are they doctors, retailers, or software vendors? These are the people you are trying to market to. If you have a website that converts well, you don’t need a lot of traffic to make money. Expert marketers have realized that even with a few hundred unique visitors per month, they can still create a profitable business. How do they achieve this?
Imagine having a software that collects recurring monthly revenue. Each customer is probably worth thousands of dollars to you. Even if you acquire 10 customers each month, the profits can still be a substantial amount. So never underestimate the value of targeted traffic.
Recently, many expert Internet marketers have been talking about more advanced techniques such as Web 2.0. These techniques definitely do work. But what you must remember is that you have to have focus. Don’t go running off to implement the next traffic method when you haven’t mastered the method you are currently using.
SEO is probably one of the most well known traffic generation method in the industry. It is fast becoming an industry standard, and even the big G has released official information on search engine optimization techniques. Apparently, SEO is no longer black hat or grey hat. If you find Google releasing information about SEO, you can be sure that it’s 100% white hat!
The essential element that you must know about SEO is that you must build inbound links with your targeted keywords in them. For instance, if you are targeting “billing software”, you must build links with the anchor texts “billing software” in them. And you don’t want your links to appear on just any website. Link farms will probably hurt your site rankings. What you want, is inbound links from relevant websites or web pages. These sites have content that is of similar theme with your business. The more inbound links you have, the better.
Squidoo is a very popular website that allows you to create content on the site. Each page you create is called a Lens. On the Lens, you can promote your own products and services. Of course, be sure to give something back to the community by offering valuable information in your Lens.
Creating content on well established websites like Squidoo will help your sites to rank well in the search engines very quickly. Soon, you will be enjoying a stream of targeted traffic from the search engines everyday!
Gen Wright
http://www.articlesbase.com/international-marketing-articles/create-squidoo-lens-and-market-your-online-business-734775.html
Cool Tools and Firefox Extensions for SEO Enthusiasts
There are so many free tools and software programs for SEO enthusiasts that it almost becomes overwhelming and difficult to grasp the ‘right’ tools to use in your SEO efforts. Everyone has their own personal preferences which makes this predicament even more perplexing.
Well enough about me and my love of words; let’s get down to business: What are some of the best free SEO tools on the web?
Cool Tools
Google Keyword Research Tool: When this free tool came out the other week we all had a little dance party in the office we were so excited! Well to be honest, there wasn’t any dancing involved but it sure did give us a reason to celebrate 
This tool is amazing! Simply type in your keyword and you can see a long list of related keywords with approximate search volumes for those keywords as well! You can even customize the results with this tool: everything from the location (country) of your keyword results to finding out which month had the highest search volumes. For more information on how to use this keyword research tool check out this great article.
This free keyword research tool immediately replaced my other keyword research tools by Wordze and SEO Book after just one test use: that’s how powerful it is. In short, the tool rocks and it instantly makes keyword research way easier and much more efficient!
HTML Playground: This tool is great for those that have limited HTML knowledge or just aren’t sure how to apply the right formatting in an easy and efficient manner. Well this free tool takes all the ‘hard work’ out of HTML coding for you. It has a list of all the most popular tags; simply click on the tag, customize the parameters and colours you desire and the HTML code is ready to go! It even shows you a preview of what your text or image will look like once uploaded! This tool is simply vital for any HTML rookie or beginner.
Firefox Extensions
There are hundreds of free Firefox extensions readily available at Firefox Add-ons. They have tools and add-ons for just about everything! My favourite Firefox add-ons for SEO are:
SEOpen: This add-on lets you place a toolbar in Firefox to quickly analyze everything from the number of Yahoo! Backlinks to verifying whether the PR of a site is legitimate or not; and that’s just the beginning. I think of it as in all-in-one SEO resource that is absolutely mandatory!
SearchStatus: This nifty little add-on simply lets you display the Google PageRank, Alexa rank and Compete ranking anywhere on your browser. It also allows you to highlight nofollow links and comes equipped with a fast keyword density analyzer. Pretty sweeeeeet!
SeoQuake: This tool is one of the most advanced Firefox add-ons for SEO. Yet it’s perfect for both beginners and advanced users. Basically, SeoQuake displays the parameters for search results and even includes the findings into the search engine result pages ‘SERPs’ for the most popular search engines. You can then set these parameters to display by ascending or descending order; so you can search for any keyword in Google or Yahoo! and then set the order to show the highest PR’s, or the most Yahoo! backlinks, or by whatever parameter(s) you are most interested in.
And now, my favourite Firefox add-on is (insert drum roll) Speed Dial!
This add-on lets you visually display your most used websites so you can access them instantly! Forget about using bookmarks ever again! Simply open up the add-on and enter the number of columns and rows to determine the amount of sites displayed in your speed dial. To enter in the sites simply click on the boxes and type in the URL’s.
When you want to access your favourite sites simply hold CTRL and press the number of the site (number set in speed dial options) to open it up in a new tab or window. Or you can press the speed dial button which displays all your sites in one window and then you can just click on the site you want to open. Once you get the hang of this add-on you can instantly access your favourite site(s) with just a couple of clicks: saving you both time and effort! It’s a win-win situation like no other!
These cool tools and Firefox extensions are really useful and can dramatically improve your SEO efforts while simultaneously saving you time and improving your efficiency. Be sure to check them out and feel free to share your own favourite Firefox extensions!
Amy Nutt
http://www.articlesbase.com/seo-articles/cool-tools-and-firefox-extensions-for-seo-enthusiasts-530199.html
Performance Based Search Engine Optimization SEO Company Helps You Achieve Top Rankings in Google, Yahoo, and Msn
The multitude of websites present today on the Internet made the competition for the top placement in the natural section of the search engines very fierce. So, we have to admit that it’s quite a big responsibility for Google, Yahoo, and MSN to accurately and fairly establish which 10 websites out of thousands and thousands deserve to be placed on the first page for a certain search query. Let’s imagine a simplified version of the mechanism behind the search engines: think of the Internet as a huge database that contains all websites in it. Each website is labeled as belonging to a certain industry and as responding to certain search queries or keywords, and then graded based on relevance, popularity, user friendliness, technical attributes, etc. When we perform a search query for a certain keyword, the search engines already know which thousands of websites, out of millions, are relevant and should be presented to the visitor. Then, they extract from their database those websites that were labeled as “relevant” for that search query and list them based on the grade they received for that specific keyword. This all happens in a matter of seconds. But how do the search engines establish which websites deserve the top positioning? Each search engine has its own algorithm or mathematical formula for evaluating and grading a website. The closer a website is to meeting the algorithm’s terms, the higher the rankings.
The algorithm behind the “grading” is not made public, but all major search engines provide website design and optimization guidelines for improving rankings that can put us on the right direction. Of course, the intelligent interpretation of these guidelines and the correct implementation of the solutions found is what makes the difference between two SEO companies. Search Engine Optimization is a relatively new industry that has been rapidly embraced by many self proclaimed “SEO experts”, who’ve seen in it one of those rare opportunities to get rich fast. They started to charge huge up front amounts promising the world, but in the end delivering nothing, creating a huge wave of disappointment among business owners. The reason why so many people adventured themselves in the Search Engine Optimization jungle is because everything looks simple from the outside. Truth is that succeeding in this industry, like in any other industry, takes commitment, continuous training, permanent knowledge acquisition, and mastering all means of online communication. Actually it goes beyond that: it requires a deep understanding of the psychology of the online behavior and search patterns, careful analysis of website statistics and analytics, correct implementation of corrective actions, and creative approach of optimization strategies.
The inability of many SEO companies to deliver the promised results, which had caused huge financial loses and disappointment among business owners, created a new trend in the search optimization arena: Performance Based Search Engine Optimization or the “Pay for Results, not for Promises” approach. According to this new, revolutionary approach of the SEO, a business owner who hires the services of an SEO company to achieve top rankings in Google, Yahoo, and MSN will pay only after the promised results are delivered, and NOT before. We witness a shift in power and control between the service provider and the beneficiary of the service. Performance Based Search Engine Optimization empowers those who use the services of an SEO company, and help them be in control of their finances. This new approach of SEO has already started to filter the participants in this industry, by eliminating those companies that do not employ ethical business practices and do not posses the knowledge and expertise to deliver what they promise, and by promoting the real masters of SEO. Performance Based Search Engine Optimization works like a natural selection process, where the weak ones will be automatically self-destructed and eliminated. Nobody can survive in business if revenues do not come in; if results are not delivered, the SEO company will not only be unable to record any income in its books, but will incur huge loses buy investing money in trying to implement an optimization strategy that does not work.
The benefits of the Performance Based SEO are very tangible when it comes to ROI. SEO used to be a huge investment for businesses, but used to bring back in the investors’ pockets very low returns, if any at all. SEO was in many cases a rather huge expenditure than a business investment. The difference between expense and investment stays in the ROI. A business expense can have an indirect influence on the ROI, but it is hardly measurable; this is why, in a financial sense, a business expense is considered a necessary controlled loss (think of office supplies). An investment is supposed to produce an easily measurable profit. In most cases, old SEO tactics used to have a very measurable positive impact on the ROI, but instead of doing so for the business in need of SEO, they were acting solely in the benefit of the SEO Companies. Performance Based Search Engine Optimization on the other hand, where payments are made only after the top results are achieved, became a basically no-risk investment. No results, no payment. It’s as simple as that!
The Internet is a moving target, and trying to control all variables that account for a certain ranking scenario is not a the subject of a hobby. There is no such thing as “Part Time SEO.” The Internet is a market that is open 24 hours, 7 days a week. These should be the business hours of those in charge with exposing and promoting your business on the Internet. Unless an SEO Company can ensure you 24/7 top online presence in the search engines you want for the keywords you want, you should not even consider pursuing such an adventure. It is a huge responsibility to promise top 10 rankings in Google, Yahoo, and MSN, and an SEO company that offers Performance Based Search Engine Optimization with a “Results First-Payment After” approach, should give you the confidence that that they will deliver.
Andrew Torchon
http://www.articlesbase.com/seo-articles/performance-based-search-engine-optimization-seo-company-helps-you-achieve-top-rankings-in-google-yahoo-and-msn-730761.html
