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Jayesh
http://www.articlesbase.com/online-promotion-articles/search-engine-marketing-from-a-long-time-99954.html
please help insert a table?
I know its long, but the first person to help me will get best answer
I have to write a paper on google china and the paper needs a table in it. Please read the paper and tell me where you would put a table in and what it would say. thanks hers the paper
The name Google originated from a misspelling of the word googol. Googol refers to 10100, meaning a 1 followed by one-hundred zeros (“Google”). Google is a very successful search engine in the United States that recently, decided to create a Chinese version of the traditional Google search engine to the internet users in China. After being shut down by the Chinese government, Google decided to release a new version of the Google search engine called Google China, http://www.google.cn. Google China received much criticism from human rights advocates because it censored anti-Chinese government information such as human rights information. Because of the censoring, Google China became a major issue pertaining to traditional business ethics (“Google censors”). Getting started in China was hard for Google, and full of ethical questions.
When Google first made the decision to market its search engine to internet users in China, the idea was to have a Chinese version of the Google search engine. This would include translating all of the Google search engine components into Chinese, but not limiting any information to the average Chinese internet user. Google decided that it would be up to the Chinese government to decide what content was blocked. By doing this, Google effectively relieved itself of any ethical liability to the internet user in China.
When the Chinese version of Google was shut down by the Chinese government, Google decided to take a different path. In December of 2005, Google signed a deal with the Chinese government that enabled the company to establish a legal presence in China. The next big task was to find what sites to limit in China. Since the Chinese government refused to give a list of banned sites in China to Google, Google decided to mimic the firewall of China. Google achieved this by setting up a computer inside China and programmed it to try to access websites outside the country that were controversial. If a site was blocked by the firewall that meant that the Chinese government regarded the content as controversial and Google added it to its list of banned sites. Some examples of the content that was blocked by Google was:
•Information pertaining to Falun Gong, which is a banned spiritual movement in China, any site
•Opposition to the Chinese government
•most links to human rights organizations.
After finding what sites to block, Google launched its newest creation, Google China on January 27, 2006. Google China gives the average Chinese internet user the ability to search for information without being slowed down by the Chinese firewall. The question that remains is whether Google’s decision to censor the information stated above followed traditional business ethical standards (Morrill).
Business ethics is “a form of applied ethics that examines ethical rules and principles within a commercial context, the various moral or ethical problems that can arise in a business setting, and any special duties or obligations that apply to persons who are engaged in commerce (“Business Ethics”).” Business ethics is very much centered on business philosophies, which are deeply rooted in the morals and values of a company. In order to evaluate a company’s ethical decisions, one must look at the fundamental purpose of the company.
Situational ethics also play a part in how decisions are made regarding different business situations. This refers to a particular view of ethics that states, “The morality of an act is a function of the state of the system at the time it is performed (“Situational ethics”).” Not every situation is the same, so not every ethical decision will be the same. Situational ethics becomes very pertinent to the ethical decisions of Google in China.
Why Google’s actions in China follow traditional business ethical standards
Supporters of Google’s actions in China say that Google has not violated traditional business ethical standards by censoring anti-Chinese information. The main reasoning for this statement centers on the fact that Google is helping the average Chinese internet user gain more access to valuable information from all over the world.
“Google’s mission is to organize the world’s information and make it universally accessible and useful (“Company”).” Sometimes in the process of trying to accomplish this mission, the company may run into certain Invisible Barriers of Trade, which happened to Google in China. Critics of Google’s actions in China must understand that not every country is a democracy; China is a country that continues to hold strict communist ideals and Google is merely obeying the rules set forth by the Chinese government. I think that it’s important to look at the fact that the Googl
Well…for such a long paper I don’t think no one would dare to read the whole content. But I would say put it in the middle so that it’s well-fit.
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