SEO -Does anyone know how to get multiple web pages listed in google for the same search result?
For example, searching "ikon" in google brings up the website with multiple page listings underneath. Why does this happen and what strategies can you employ to have the multiple listings come up?
Thanks for any direction 
For a few selected sites Google shows the regular snippet plus additional ‘useful’ links from within that site. According to Google the selection and presentation is done algorithmically. So you can’t ‘choose’ to have them.
If you are interested in how it may be accomplished there is a recent Google patent application you can read on the subject http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220060287985%22.PGNR.&OS=DN/20060287985&RS=DN/20060287985
For a few selected sites Google shows the regular snippet plus additional ‘useful’ links from within that site. According to Google the selection and presentation is done algorithmically. So you can’t ‘choose’ to have them.
If you are interested in how it may be accomplished there is a recent Google patent application you can read on the subject http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PG01&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.html&r=1&f=G&l=50&s1=%2220060287985%22.PGNR.&OS=DN/20060287985&RS=DN/20060287985
References :
This is possible, but the best approach is ‘one step at a time’.
Try to get your primary keyword for your index page up to the top ranks in the search engines, first.
As the importance of your website grows – more relevant content, more relevant incoming links, higher PR etc., more pages can indeed come up from your own site on a specific search.
Good Luck.
–
Joseph Ponnou
http://www.internetmarketingtoolsntips.com
References :
Hi,
If your Web site have lots of pictures, but hardly any text (also called content or information). the search engines ignore graphics. They use software robots called spiders that spider your Web site (crawl through the text). Because you have very little content, the spiders will not find your Web site very tasty and will virtually ignore it.
Which means you will get very little traffic to your Web site in the form of visitors, surfers, tire kickers, etc. When you went looking for a Web Site Builder, you should have made sure that they did search engine marketing (SEM) or optimization (SEO) – creating the Web site is only 10% of the project. The other 90% is SEM.
To check how your Web site ranks go to (http://traffic-test.sitesell.com/waltera1.html). No data means that the search engines don’t know you exist, you are invisible to them. Invisible means no traffic = no visitors = no sales = no money.
Hiring an expert to do SEM is expensive.
You can apply to DMOS for a listing in their directory (http://dmoz.org/help/geninfo.html). It takes a long time to get accepted because a real person looks at your application, not a software robot like the search engine spider programs.
If you are lucky enough to get listed, Google will index your Web site. You can also submit your Google sitemap to Google to get them to index your Web site. You have to go to Google and get the URL for the sitemap and then create a separate Web page for that sitemap.
I assume you want to get a low page rank in Google. If that is true you need to do search engine marketing (SEM).
If you had the right Site Build It software, Site Build it software would do all submitting for you automatically.
Here is a tool you can use to check on how your Web site stacks up against other Web sites – (http://searchit.sitesell.com/waltera1.html). Check for Popularity to get Alexa Rank.
There are only 4 or 5 search engines worth submitting to, the rest are a waste of time and money.
The best way to get traffic is via lots of pages with quality content for the SEs to spider.
Craigslist is just one arrow in your quiver of search engine marketing arrows. It’s free.
Hey! Did you know that the major search engines are going local? They are spending millions on local search. This is just another reason to have your own Web site, such as whatever.com. You should definitely have a dot com as part of your URL. This is what surfers expect.
SEO or search engine marketing (SEM) is critical for the success of your web site. Without it, you will get no targeted traffic.
If you own a Web site, the Web site building software should have included SEO. Otherwise, using the software is a waste of time; the Web site building software is useless. SEO includes Internet marketing and while articles posting, etc. is important, the most important thing is to select the right keywords that people use to find your Web site. You need to do keyword analysis to find the best keywords for your Web site.
Then, you need to sprinkle those keywords onto your Web pages so that the search engines will find them as their spiders crawl your Web site as well as putting them in your Title, Keywords, headings and description.
Why? Think about how the major search engines work. They key on what word or phrases the users enter. How do you find keywords that users want? Use Google itself at this URL:
https://adwords.google.com/select/KeywordToolExternal
Just enter your keyword and it will tell you what the demand is for that keyword and how much it would cost to advertise it on Google via Google AdWords.
Supply and demand is important for keywords. You want to find the keywords with a huge demand, but very little supply.
Let me digress here and explain Supply and Demand. Assume that bad weather wipes out the coffee growing part of the world. The supply of coffee world-wide drops. But the demand is the same or increasing. Because there is a disconnect between the demand and the supply, the price of coffee goes up. It becomes a scarce commodity. Scarcity drives up prices. Look at oil and gasoline. There is plenty of oil, but the oil cartel, the companies that control how much oil is pumped out of the ground, decides how much to pump. They make sure they don’t pump too much. This would increase the supply and drive down the price of oil and gasoline. Same thing happens to coffee. The growers will plant more coffee to offset their bad year and soon the price of coffee plummets.
Same with keywords, some are scarce. Those are the ones you want, high demand, little supply.
Another good keyword analyzer is Wordtracker.com. This will cost you money, but it’s the best on the Web.
This is a very good book for building traffic: Search Engine Optimization – An Hour A Day by Jennifer Grappone and Gradiva Couzin. Their advice is mostly free.
With this book you do not need any costly SEO services.
There are Web site builders that do most of this SEO for you. Most free web site builders do not include SEO. That’s why most of them are a waste of time. Creating a Web site is easy, but it is only 10% of the job. The other 90% is SEO and it is critically important.
Do you know about Alexa rank? Alexa is an Amazon company that ranks Web sites. It takes the most active Web site which total about 65 million and compares your web site to all of them. Here is how to get to the Alexa Point Test:.http://traffic-test.sitesell.com/waltera1.html
If you have a rank under 500,000 you are doing good, it you are under 100,000 you are fantastic. Google is under 10. (http://traffic-test.sitesell.com/waltera1.html) Most free Web sites get a rank of "no data"; that means they are invisible to the search engines; they get no visitors, no targeted traffic. No traffic = no money.
The Web sites that score high on Alexa have lots of content. Content is king on the Internet. What is content? Its information, information that visitors find interesting and relevant to your keywords. The more pages you have on your Web site, the better. If you have only 5 or 6 pages, the search engines will ignore you. Once you get to about 30 pages, the search engines will begin to take notice. At that time you should begin to link to other Web sites. The search engines love links, but you must avoid link farms.
Trying to game the search engines is a thankless task. They have computer science PHds developing their search engine spiders. Do you think you can compete with them? Not likely.
Sneaky techniques are called "black hat" optimization. Won’t work. The SEs are changing constantly. You cannot find out what they do or how they do it. When someone finds a crack, they seal it up.
Linking is important. SEs love links. Site build it software includes automatic link exchanging.
Work hard to create more useful sites, more Web pages Get great software for building web sites. One that does SEO for you.
The best way to get more traffic is to have lots of pages, 100s of them, thousands are better, with relevant content (information). SEs love quality content.
If you have the right Site Build it software, the software submits to search engines automatically, as I said above.
How did you build your Web site? I hope it wasn’t one of those free web builder sites.
You see, there are lots of Web sites that will build a Web site for you. That’s where they end. Building a Web site as you probably know is only solving 5% of the puzzle. The other 95% is search engine optimization and internet marketing. Most Web Site Build It software will only do the first 5%, then they nickel and dime you to death with add-ons that purport to do SEO and internet marketing. Unfortunately most of them are scams.
So what is one to do if there is no help from your Web site building software. Do you know about NVU? This is a free web site builder that emuilates Microsofts Front Page and did I mention that it’s FREE. Go here to download: http://www.nvu.com/index.php. However, like most free Web sites it does not do SEM.
Get better software for Site Building. One that has some keyword analysis. Getting search engines to spider your Web site depends on your keyword selection.
Listen! The SEs find Web site by searching for keywords. If a Web site has the right keywords or phrases, the SEs will find it and send you to the front of the class.
But how do you know which keywords are the best. Ahhh! That’s the question and I will give you a web site that does keyword analysis and it’s free.
The Google AdWords Keyword Tool is an excellent preliminary brainstorming tool. Let’s say that you have ten ideas for a theme or Site Concept. This tool gives you a superb "high level snapshot" of how profitable each of your Site Concept possibilities might be. Here’s the URL: https://adwords.google.com/select/KeywordToolExternal – remember, it’s free
Here’s a book you might find helpful: Increase Your Web Traffic In A Weekend by Jerry Lee Ford, Jr and William R Stanek.
Then, there is Brad Tabke’s "26 steps to 15K a day". It boils down to solid content thoughtfully put together can make more impact than a decade’s worth of tweaks that may or may not work such as fiddling with META tags. Find his 26 steps here: (http://www.frihost.com/forums/vt-2797.html).
Brad also created and runs one of the best forums for Web site building information at: (http://www.webmasterworld.com/).
This is the exact same plan used by Site Build It. See Ken’s blog: (http://blogit.sitesell.com/waltera1.html). I’m not saying Brad stole it from Ken Evoy, but Ken developed what is known as the C + T + P + M formula.
This is how the formula works:
Create in-demand content (information) – C
Attract Targeted Traffic (visitors) – T
Presell Those Visitors – P
Monitize Presold Traffic – M
Content
Web users search for information, for solutions. They are not looking for you – they don’t even know you (yet!). They seek what you know. Give it to them. Convert your knowledge into in-demand Content. (http://ctpm.sitesell.com/waltera1.html) To succeed online, start where they start – at "the search."
Traffic
Your topical content ranks high at the Search Engines (ex., Google, Yahoo!, MSN), attracting free, targeted (i.e., interested), open-to-you visitors. Basically, these future customers "meet you" at your site. These visitors are known as "Traffic.".
PREsell
Complete strangers develop trust and confidence in you. Why? You "PREsell" by OVERdelivering what they seek… relevant, original, information.
Deliver it in your own voice, in your own way. Go beyond merely instilling confidence… your visitors will like you.
Monetize
Convert warm, willing-to-buy ("PREsold") visitors into income. Called "Monetizing," this is the easy part. But "M" cannot happen if you fail to first execute C T P. This is where 99% of small businesses fail.
Kindest Personal Regards,
Walt Brown
Site Build It Certified Webmaster
http://results.sitesell.com/waltera1.html
capecod1@capecod-beaches.com
wab@theworld.com
P.S. Start a blog to promote your Web site. Word press is a good one. It you have the right Web Site Build software, it includes a blog feature so that every time you create a new page, it gets posted on the Web as a blog. Turn your blog into articles and submit them to article sites with your URL.
P.P.S. You flat out do not have enough content on your Web site. If you did the SEs would find you. You need more information, more Web pages with quality content, to attract traffic via the SEs.. One page Web sites have no no content. Create more pages. Use the content to submit articles to article Web sites. Make sure the articles refer back to your Web page. This will attract more visitors and the SEs.
P.P.P.S. Good articles on search engine marketing here – no hype – (http://www.jehochman.com/articles/).
P.P.P.P.S. Yes, indeed. Get this book: Search Engine Optimization – An Hour a Day by Jennifer Grappone and Gradiva Couzin. It’s all you need to beat you competition.
Of course, you don’t set up SEO on your Web site. It’s the things you do to attract targeted traffic to your Web site.
Search engines look for lots of quality content, lots of pages with relevant and interesting content – information that visitors find interesting and helpful.
Visitors are not looking for your Web site. They seek information via keywords entered in a search engine like Google.
Keyword analysis is the first step in SEO. Google can help you with that.
The Google AdWords Keyword Tool is an excellent preliminary brainstorming tool. Let’s say that you have ten ideas for a theme or Site Concept. This tool gives you a superb "high level snapshot" of how profitable each of your Site Concept possibilities might be. Here’s the URL: https://adwords.google.com/select/KeywordToolExternal – remember, it’s free.
Many people new to Web site creation believe that you just create a Web site and they will come. Like the baseball movie, Field of Dreams (1989), where Kevin Costner creates a baseball field in the middle of nowhere and soon thousands are flocking to the field.
This only happens in the movies, not in real life.
You must attract the search engines(SEs). The most cost effective way to do that is by creating lots of Web pages with quality, relevant content (information) that matches user’s needs and requirements for information..
Potential visitors do not look for a web site per se. They do not enter your Web Address. They are looking for information. They do not enter your Web site URL into an SE. They enter keywords or phrases into the SE and the SE responds with millions of Web sites in many cases and then the surfer may make his keyword more relevant and try again. Most surfers only look at the first few pages even though there may be millions of hits on a particular keyword.
So the first thing you must do is to brainstorm you keywords – which keywords are relevant to the theme of your Web site.
But this is not enough. Remember the concept of supply and demand?
Let me explain. If there is a low supply of something, say a commodity like coffee, that means that there is not much available. What happens if many people all want a lot of coffee. That creates a big demand for coffee, but when they go to buy coffee the price has gone up. It went up because the demand exceeded the supply. This causes the coffee growers to grow more coffee. They grow too much and there is a big supply, so the price drops because the demand has dropped owing to the increase in the supplies of coffee.
The same concept can be applied to keywords or phrases. Really scarce keywords with hardly any supply related to your Web site theme.
How do you find those keywords that have a huge demand and very little supply?
Aye, that’s the rub.
One of the ways to do this without spending any money is to use Google’s AdWord tool: (https://adwords.google.com/select/KeywordToolExternal).
This tool is actually intended to help advertisers decide which keywords to buy. It provides Demand (they call it "Search Volume") and "Advertiser Competition" (another kind of Demand for your keywords!). This tool even provides the "monetary value" (optional) of your keywords (i.e., what advertisers can expect to pay).
So what do you (a publisher (a Web site builder), not an advertiser) look for? Remember this for now…
* the more relevant keywords that are generated by this tool,
* the greater the Demand ("Search Volume") for the keywords,
* the greater the "Advertiser Competition", and
* the more the keywords cost advertisers…
… the better for you!
Just go through the tutorials that Google has to offer.
The other tool for keywords is Wordtracker – it is not free, but is the best on the Web for analyzing keyword demand and supply: (http://www.wordtracker.com/index.html). Try their free trial. I entered "free keyword analysis" into Google and got 11 million hits so you know it’s a hot topic.
Once you know what your keywords are, they form the basis of creating Web pages for your Web site. You sprinkle relevant keywords throughout your Web page. These will attract the SEs and if you have enough pages, you will rise up through the ranks and hopefully achieve a listing on the first page of the SEs.
The SEs use software called "spiders". The spiders job is to crawl the entire universe of Web sites and index them by keyword. The database index is why they can return an answer so fast because there are now a billion Web sites or so and still growing fast.
You keep adding pages to your Web site – the more pages the better. That’s why the phrase, "Content is King!" came about. The SEs love lots of high quality content.
That’s also why most 5 – 10 page Web sites attract no targeted traffic. The SEs just ignore them.
No content, no crawlers for you…bad dog.
However, all is not lost because once you get to about 30 pages, the SEs begin to take notice. When you reach 50 pages, you may see a page ranked number one in an SE, but don’t stop there. Keep adding pages – just one a day would mount up to 365 in one year.
Now, where do you find software that can build your Web site. Here is one that is free and it’s a lot like Microsoft’s Front Page. These are sometimes called WYSIWYG editors, pronounced "wizeewhig" and means "What You See Is What You Get". Another more expensive editor is Macromedia’s Dreamweaver, but this costs several hundred dollars. These are designed for the Geeks of the world.
The Web site for the free WYSIWYG is: (http://www.nvu.com/index.php). NVU; pronounced "New View". There are free tutorial there. More tutorials can be found by entering "free nvu tutorials" in Google.
You may want to try GIMP (Gnu Image Manipulation Program). This is a free graphics editor that rivals best of breed Adobe Photoshop. There are free tutorials for GIMP, too here: (http://www.designyourownweb.com/gimp-tutorial.htm).
It’s a good idea to have some pictures and graphics on your Web pages to tantalize your visitors. . Not too many, though, because the search engines only recognize text. The ignore the pictures and graphics.
We now have to get recognized by the SEs. If you have enough high quality content and are patient, eventually the SEs will discover you. Impatient people use something called Search Engine Optimization (SEO) or Internet Marketing. Here is a new book that does just that: "Search Engine Optimization – An Hour A Day" by Jennifer Grappone and Gradiva Couzin.
Then, there is Brad Tabke’s "26 steps to 15K a day". It boils down to solid content thoughtfully put together can make more impact than a decade’s worth of tweaks that may or may not work such as fiddling with META tags. Find his 26 steps here: (http://www.frihost.com/forums/vt-2797.html).
Get this book about Google: Google Hacks by Tara Calishain and Rael Dornfest. Some of the hacks are written in perl. I do perl, but there are other hacks which don’t require it.
So hack away. And don’t forget to check out Brett Tabke’s "26 Steps to 15K a Day".
Finally, get this book: "Spidering Hacks – 100 Industrial strength Tips and Tools" by Kevin Hemenway and Tara Calishain.
References :
You could try sub domains that may help
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