Choosing Domain Name for SEO
How do we choose a domain name? What are the factors to consider in order to have an SEO friendly domain name? Does domain name plays a vital role in search engine rankings? These are just some of the questions many people have in mind. A domain name is like a brand name which will act as our trademark on the net. It is important that we properly select the best domain name as much as possible. Putting keywords on domain name has huge impact in search engine rankings. It has been proven for past years up to the present.
Today more than ever, all search engines do carry a lot of weight to the keywords that are present in your domain name. Ask any SEO professional that has been in this business for at least three or four years and they will tell you that the careful research and the final selection of the domain name you will use can have a tremendous positive impact in the search results pages from Google, Yahoo, MSN, Alta Vista and other search engines on the web.
The careful selection and key wording of your domain name is one of the most crucial part of the initial steps in setting up any website, old or new. It can have a drastic impact in the search engine results pages (SERPs). In some cases, and depending on the competitiveness of your business, it could almost mean the difference between success and failure of your site, as far as search engines visibility is concerned.
Once you have chosen the perfect domain name, both for your most important keywords and possibly your branding, what’s left is the careful and continuous optimization of your site to ensure long term success.
Consider a business website like any other business asset. It is marketable property that can grow larger as time pass by and it should become an important tool to your business, while at the same time assist you achieve your long-term goals.
teamcreatives
http://www.articlesbase.com/domain-names-articles/choosing-domain-name-for-seo-389091.html
Originally posted 2010-08-04 13:21:21.
How to boost you SERPS in Search Engines Ranking
SERP Stands for “Search Engine Results Page”
This the page that is displayed when a uer perfomrs a search in the search engine. Distributed by Tubemogul.
Duration : 0:2:42
Originally posted 2010-03-07 13:43:02.
How to Achieve a Success in Runet? Invest in Search Engine Marketing!
Many people say that search engines are the future of the business. If your company is not present on search engine ranking pages, most probably this will have a major influence on the profits, awareness and competitiveness. We search for business partners, suppliers and services in different ways and languages all over the world. These who are interested in the Eastern Europe market should have necessary pieces of information how to effectively reach through Internet their potential customers e.g. in Russia.
This article presents a summary of how the Russian (the fastest growing population of internauts all over the world according to comScore World Metrix, Jan 2007) look for information. It also explains the advantages of a good exposure in search engine listings in the Russian search engines.
Searching activity in the Russian Internet (known also as Runet) is concentrated in 4 major search engines. These are:
- Yandex.ru – with 48,4% of market share;
- Google – 28,6%;
- Rambler.ru – 15,9%;
- Mail.ru – 4,7%;
The other players (Yahoo, MSN, Aport, Meta Bot, Alta Vista and others) take the rest of the market, according to SpyLOG Feb / Mar 2007 stats – http://gs.spylog.ru/r/?reportId=7&categoryId=1.
Business promotes itself in Russia
As a result of intense development of Runet, not only the local SMBs spend money on PPC campaigns but also both international companies of the same size as well as big multinational businesses like General Motors, Nissan, Peugeot, Honda and Sony. In case of these companies, yearly advertising budget is between $1.5 mln – $3.5 mln with up to 50% of it being spent on search engine advertising in Yandex.ru.
Search Engine Marketing on the top
Due to the great interest among advertisers, 2006 expenses on search engine promotion in the Russian Internet grew by 150% comparing to year 2005 and reached $110 million. Thus, search engine advertising has beaten banner advertising (with $100 million spendings) first time ever. This should be a very important signal for all the companies which promote themselves online, that SEM activity (a mix of technology and words which allows to reach now more than 90% of internet users) is an optimum way of the promotion (Lenta.ru – http://lenta.ru/news/2007/02/12/advert/).
Optimum costs of promotion
The minimum price for a single click (CPC) in Yandex.ru varies from (depending on the industry) $0.50 (“stickers”) to $5.00 (“refridgerators”). In Begun.ru one can pay $4.00 (“cash terminals”), $5.70 (“sight correction”), $5.90 (“companies registration”) and even $6.20 for “company closure”. The highest prices ($9.99) are paid for targeted campaigns which take into account very precise parameters, geolocation and time restrictions. You can compare this to $1550 – $5000 prices of one week banner campaign on popular Russian portals (according to http://www.context.1ps.ru).
Investing money in paid listings should be then cheaper and undoubtedly more efficient. When talking about banners, one pays for impressions, not users’ interest measured by clicks and actions taken on the advertiser’s website. The opposite payment model is assigned to sponsored links – payment is made only for users interested in products and services who click and visit the website.
Competition among advertisers
The highest prices in Yandex.Direct (http://www.direct.yandex.ru) are related to B2B activity, where just one transaction (no matter if it is selling a drilling rig or Boeing) per year make a single click with CPC of $48.00 affordable. Apart from above-mentioned B2B examples, the most competitive areas of interest are flats’ sale in the modern block of flats, airplane rentals, Forex stock exchange and building industry services.
Why Yandex?
Coming back to the most important search engine in Russia… Yandex – not very well organized in late ‘90s, now is the leader of search engines in Runet. The company put an emphasis on contextual advertising and doubled its revenues last year, becoming even stronger player at the market. The management estimates that this year’ income from search-related advertising should be close to $100 million. At present, 25 million people use Yandex with 5 million of unique users every day. On the contrary, tens of thousands of companies conduct their promotional activity through this search engine. The constantly growing audience of Yandex makes more advertisers interested in both search engine optimization (being well exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision as the results come very quickly because of modern character of Yandex. Since 2005 it has had two advertising systems, comparable to Google AdWords and AdSense (according to Yandex official blog – http://company.yandex.ru/blog/).
Cheap listing better than expensive banner impression
Lew Glejzer, the director of AdWatsh advertising agency predicts that expenses on search engine marketing in 2007 will go over $200 million in total. All innovative companies that think about future take seriously into account paid listings – adds Dmitrij Wasiljew, Link.ru director. The banners are becoming more expensive and will probably be exclusively used by large companies while search engine marketing is affordable for SMBs as well.
“Key” keywords
In order to be completely successful one need to use precisely defined keywords – the ones which are both relevant to company business profile and are frequently used by people in queries made in search engines. The most popular queries between Dec 2006 and Feb 2007 were: papers (proceedings), desktop wallpapers, horoscope, postcards, weather, games, news, mp3, proverbs, dates, mobile phones, recipes, friendships, music, anecdotes, jobs, cars, predictions, sex, erotics, map of Moscow, chat, samsung d500, kamasutra, flats, photos, nokia, football, russian radio, lyrics, motorization, porno, pregnancy, Aeroflot (according to SpyLOG stats – http://gs.spylog.ru/r/?reportId=8&categoryId=1). Maybe this will be an inspiration for somebody when planning a PPC campaign on, let’s say, Yandex…
Who can see the advertisement?
Most of them are the Russian people – 44.4%, but the advertisement can be also presented to the Americans (14.5%), Ukrainians (4.7%) and Germans (3.5%) not to mention others. That is why search engine marketing in Russia gives the opportunities to reach people from different parts of the world. When talking about the Russian cities, there is one strong leader – the capital (Moscow) with 44% and other cities like Sankt-Petersburg (10.1%) or Jekaterynburg (2.6%), according to SpyLOG stats (http://gs.spylog.ru/rsu/?categoryId=1).
What are the benefits of search engine marketing?
Search engines are responsible for a significant traffic share on Russian websites. This is the result of good exposure in organic listings as well as paid listings activity conducted by Russian companies. The examples below present some traffic statistics on different sectors in the Runet in Nov 2006 (SpyLog stats http://gs.spylog.ru/tcu/5/preView/274.html).
Finance
- Users monthly: 1 200 000
- Traffic share:
- 57% – direct visits
- 32% – search engines
- 11% – other sources
- The most commonly used keyphrases in this sector:
- credits, banks, mortgage, consumer credits, car credits, credit calculator, credit card
Computers
- Users monthly: 1 801 000
- Traffic share:
- 64% – direct visits
- 29% – search engines
- 7% – other sources
- The most commonly used keyphrases in this sector:
- notebooks, computers, driver, computer sale, notebook sale, notebook review, Asus, laptop installment, Dell inspiron 1300, Dell inspiron 6400
Mobile phones
- Users monthly: 1 115 500
- Traffic share:
- 47% – search engines
- 46% – direct visits
- 7% – other sources
- The most commonly used keyphrases in this sector:
- mobile phones, cellphones, nokia, mobile phones catalogue, sony ericsson, nokia 8800, mobile phones online sellers, mobile phone sale, nokia n72
Cars
- Users monthly: 1 923 000
- Traffic share:
- 44% – search engines
- 38% – direct visits
- 18%- other sources
- The most commonly used keyphrases in this sector:
- Mazda, Ford, Nissan, Citroen, Honda, Mitsubishi, Suzuki, Renault, Ford Focus
Travel
- Users monthly: 2 484 900
- Traffic share:
- 58% – direct visits
- 33% – search engines
- 9% – other sources
- The most commonly used keyphrases in this sector:
- Turkey, warm countries trips, hotels in Turkey, Egypt, holidays in Turkey, holidays in Egypt, hotels in Egypt, New Year trips, Greece, Tunis, Creta.
Runet + SEM = SUCCESS
By spending money on search engine marketing in Runet one can create new opportunities, particularly in the commerce area. The advertising activity in Russian search engines gives the possibility for all companies focused on the international trade (both exporters and importers) to be present on this big market in order to make new business contacts, agreements and increase the revenues. As usually, the first ones will be the winners – that is why we strongly recommend taking into consideration SEM activity in Russia as it may bring significant profits for almost every company.
Maciej Galecki
http://www.articlesbase.com/online-promotion-articles/how-to-achieve-a-success-in-runet-invest-in-search-engine-marketing-131602.html
How to prepare a domain for a website launch (putting content on the site in advance)?
I purchased a domain name to use for an e-commerce site about 6 months ago (let’s call it xyz.com and assume I was selling pianos). I plan on launching my new site in about 5 months from now. I know that the age of a domain helps for SEO and that building a reputation with the search engine also can take time. Which leads to my question (sorry if it has been discussed before…I am a bit of a Newbie):
Should I build a temporary webpage and place some article on the industry that I want to be involved in? Will a blog etc. with some sort of site related content help me in the SERPs for my eventual launch?
Can I hurt myself by doing this?
Your webpage and domain name can be listed in all search engines.
You can get guaranteed top placement in search results via search engine optimization packages, increase your link popularity through link building, and announce your business to the web via optimized press releases. Or you can conduct e-mail marketing campaigns to your customers through Express Email Marketing at http://www.domain-name-register-store.com/.
Get high search engine rankings?
http://www.domain-name-register-store.com/ offers a variety of ways to get your Web site noticed by search engines and help you come out on top in search results.
Advertise on search engines?
Online marketing is very important for any business. Now you can get your company’s advertisements to appear within top search results pages – and pay only when someone clicks on your ad, using Google Adwords™.
Or get guaranteed listings on Yahoo!®, Alta Vista and other search engines with Yahoo!® Search Submit or Yahoo!® Sponsored Search.
E-mail marketing is an easy and affordable way to drive more visitors to your Web site. To help you create and send eye-catching e-mail communications, Web Hosting Store has Express Email Marketing to provide you with a special offer.
Good Luck!
Vera Chandler
http://www.domain-name-register-store.com/
