Learn About Pros and Cons of Google Suggest for Seos-00-790
One of the biggest effects that Google Suggest might have on the search experience would be that the searches will most probably lose the long tail keywords. The chances are that, users would not manually input long search queries, instead would rather rely on Google Suggest and prefer the short tail queries suggested by Google.
As Martin Bowling explains, “Google will now be forcing users into high-volume, high-money terms (i.e., terms that people are bidding on via Adsense) it’s almost like Google is creating a new Top 10 before the user is ever even taken to the SERPs. For more details go to www.brew-own-beer.com .By having your primary keywords that you are ranking for listed in this drop down, you are far more likely to get traffic than those related terms that aren’t being listed. When presented with options, people will generally choose one.”
Over at Site Creations, Scott Clark, has put up a very interesting post that highlights the 9 potential ways, through which Google Suggest might change the pattern of search marketing. These potential steps are:
1. Google Suggest Drop Down a new micro “SERP”: “Those who make their way into the suggest feature get a “better than #1? position. For example, typing “ipod case” into Google with Suggest shows the first suggested feature as “ipod cases at Wal-Mart” – grabbing people and then offering up the organic page free from PPC ads that use “Wal-Mart” in their keywords.”
2. Google Suggest Results May Change Long-Tail Search Optimization: “Those of us who believe in doing long-tail marketing may find an decrease down the tail from search, and a greater need to develop segments of our site to serve those long tail queries. Searches that used to come in with two word phrases may now have 3-4 words, which helps with medium-tail optimization, but longer phrases previously further down the tail may be “clipped.” This will concentrate search terms so that Adwords bids will rise and competition increases in a sort of ‘cluster’ effect.”
3. We May See More Traffic to Regional Sites: People regularly enter ‘cheap gas’ and ‘best dentist’ in search engines – without qualifying the searches at all. Organic results tend to send people to national portals, but suggest-driven search gets them closer to well optimized, regional sites. For more details go to www.dream-revealed.com .A search for ‘cheap gas’ without search suggest offers gasbuddy.com at number one organic result, while a ‘suggested’ search for ‘cheap gas houston’ gives houstongasprices.com.
4. Google Suggest SERPS offer More Impact for Trademark Blocking in PPC: “If your tradename is offered in
Google suggest results, and you’ve filed a trademark complaint form, the results page will be free from paid competition giving you a better shot at the traffic through organic or ppc links.”
5. Google Suggest Can Improve User/Searcher Skills Forever: “With Google suggest constantly popping up when you go about your daily queries, many who never really thought of keyphrases will now start to think about them. It will be a constant reinforcement of our efforts to think about how consumers search. We may have to adjust our planning to meet these enhanced skills.”
6. Google Suggest Can Be an Ad-Hoc Negative Keyword Tool: “There are other ways to be more comprehensive, but Google suggest can help to identify negative keywords you may want to enter in your campaigns. And I saw some negative phrases with higher index numbers that never showed up in Google keyword tools.”
7. Dramatically Reduced Spelling Error Opportunity: “While many of us set up ad-groups to capture spelling errors, this will have a decreasing impact as people start to use the suggest feature as a live auto-correction. Typo-campaigns may get less traffic.”
8. Hijacking Google Suggest May Become a SEO Technique: “It may become possible to hijack Google suggest so that competitive phrases are strategically flashed to the user. For example.. if you sell “abc widget” then a suggest of “abc widget fails miserably” could be used to divert traffic.”
9. Better Searches Offer Improved Analytics Information: “With the user making clear choices among those available, we’ll have better information about what is enticing and engaging to the users. Vague, high volume two-word searches are always confusing when we’re looking to make decisions, and this might just help us plan better.”
deepak.dec2008
http://www.articlesbase.com/automotive-articles/learn-about-pros-and-cons-of-google-suggest-for-seos00790-684022.html
Originally posted 2010-07-10 04:14:46.
How to determine the prices for SEO solutions?
How to decide upon the pricing policy? If some client approaches for getting SEO work done or wishes to get a website for his business, what are the standard rates?
Standard rates go anywhere from $45 – $100 / hour. However, before you hire an SEOer make sure you know the right questions to ask. I honestly would spend a few hours researching SEO just to make sure you can talk their language and ask the right questions.
These are the first things that I would do:
1.) Have them look at your site analytics to see if they can identify any low hanging fruit improvements you could make.
2.) Determine whether or not your website is structurally capable of becoming optimized? Do you have a programmer in-house? Who and how are you going to implement some of the suggestions from the SEOer?
When you finally choose an SEOer, before you let them loose have them devise a step by step plan of what they are going to do to optimize your site. Have them order each strategy/plan by priority and get an estimate for each step. Also, have them provide you with a list of action items that you can do internally. For example, one common SEO strategy is to submit your website to online directories. If that’s part of their plan then have them give you the list of directories so you can add your listing yourself. (DMOZ, Google Places, Yahoo Directory, Yellowpages, CitySearch, etc)
I hope that helps 
Originally posted 2010-07-28 00:21:08.
Internet Marketing – Search Engine Optimization – Google
Google Boys. Andrew Hazen, President of Prime Visibility speaks with Google Boys regarding Search Engine Optimization and Marketing.
PPC SEM SEO Search Engine Optimization Internet Marketing Website Prime Visibility Design Web Analytics Google Yahoo MSN
Duration : 0:3:53
Originally posted 2009-12-14 04:37:17.
LDS (mormon) Church knows SEO with Avinash Kaushik, Google, at SES Chicago 2010
Byron Gordon, SEO-PR, interviews Avinash Kaushik, Analytics Evangelist, author, and keynoter at SES Chicago 2010. Avinash describes his love for using tag clouds to help visualize tons of keywords and cites the example of the LDS (mormon) Church, which features great diversity in its keyword terms to attract a great deal of Web traffic. LDS church ranks in the top 3 on Google for the term ‘church.’ Avinash says search marketers can learn a lot from the seo work done by the LDS church to its website. Next, Avinash talks about the overemphasis companies place on the head of search rather than the tail. Companies spend too much time fixated on just 10 terms instead of on the magic that long-tail keyword terms provide. To use advanced visualization techniques can help companies bring all of the necessary data on a single page and give them success in identifying those keyword terms that will boost their SEO. Finally, Avinash stresses how companies need to move away from the traditional model of revenue and conversion rates and judge SEO in terms of the economic value it provides. Economic value is quantifying what value was added to the business for every job the site is trying to do.
For more information about Avinash, please visit his blog: http://www.kaushik.net
To learn more about speaking at SES, please visit: http://www.searchenginestrategies.com
Duration : 0:7:29
Rosetta measures social media’s influence at SES San Francisco 2010
Jamie O’Donnell, SEO-PR, interviews Dave Anna and Suzanne Galvez of Rosetta, on the exhibitor floor at SES San Francisco and Connected Marketing Week 2010. Rosetta is a top ten interactive agency in the United States, offering a full suite of search services, from paid search, organic search, display marketing , and social media, and a fully grown analytics practice and offers a full suite of services on the creative side, hosting and technical development.
Suzanne says consumer behavior has shifted, which is driving the changes in the current marketplace. Search is now integrated into such platforms as mobile, and via social media platforms. Dave then goes on to discuss a banking client of Rosetta and how Rosetta went about identifying the appropriate channels their client were using in order to help them benefit from the social media explosion, including using such applications as Facebook and Twitter. Then Rosetta measured the influence that social media is having on all of the remaining channels that the banking client was already using. Suzanne says for Rosetta’s retail clients, they are measuring much more significantly the impact that social media is having in the marketing mix identifying the appropriate attribution of the sale.
For more information about Rosetta, please visit: http://www.rosetta.com/Pages/default.aspx
For more information about exhibiting at SES, please visit: http://www.searchenginestrategies.com
Duration : 0:5:28
Google Search Engine Optimization: Dominate the first page of google for any keyword phrase…
http://www.KeywordKing.info
Ron Medlin
rmedlin04@yahoo.com
+1404-317-3925
Use Google Search Engine Optimization to dominate the first page of google for any keyword phrase. Google Ron Medlin speaks with Google regarding Search Engine Optimization and Marketing.
PPC SEM SEO Search Engine Optimization Internet Marketing Website Analytics Google Yahoo MSN
Duration : 0:10:38
