Posts tagged "anchor"

how to give love

http://TaggZilla.com is a community setup for getting/giving link love and staying in the game with active team members.

Get on there to keep up with the group and move your business forward.

Giving link love is a very important part of getting exposure and promotion for your site.

It is how the community promotes your sites for you!

For the system to work you of course have to give link love to your team members.

The law of reciprocation, tit for tat, “you scratch my back I’ll scratch yours” model of behavior.

Whatever you want to call it the key is to give and you will get more than you can imagine from our amazing community of experts and newbies that is so giving and contributing to the success of all.

Duration : 0:6:40

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Originally posted 2010-03-19 09:07:31.


SEO Process in Outsourcing

The work of SEO Services Outsourcing has increased in the present scenario and it has come a long way. In the past more people and companies were into IT Outsourcing but with passage of time more companies become involved in SEO works due to the high success rates and decreased costs and increase in efficiency of work. What consists of SEO process in outsourcing? It is a combination of many activities.

SEO process is carried on certain phases as a part of internet marketing game plan for outsourcing operations. It consists of keyword analysis, competitive research and website analysis. Based on the competitive and keyword analysis, keyword recommendation lists are created that include the monthly search estimates. The next part is to define SEO Strategy.

The work of SEO strategy development comprises the documentation of final traffic building strategy. Based upon given analysis this strategy is made and that illustrates the modifications to be done to the website, keywords to be targeted, quality and type of contents to be used. The task of optimization and implementation of strategy comprises optimized meta tagging, optimizing title, anchor tags etc and key phrase distribution according to theme. This represents the completely optimized website that will be loaded after completion of optimization stage ready to perform in search engines.

The process of web submission tasks in outsourcing includes the blog submission, directory submission, search engine submissions, article submissions, press release, classified ads and banner ads. The price of submissions varies in different countries and also depends on the infrastructure of companies. Apart from it includes the tasks of email marketing in the form of sending multiple emails to the client and creating, drafting and optimizing the newsletter content.

The SEO Activities are then concluded with sending the perspective reports to the clients and taking their respective feedbacks. Thus all the outsourcing SEO projects requirements and services are designed to allow customization and independent execution. This flexibility allows the companies to meet the unique needs and provide the SEO results to the clients within the given budget.

Rajeev Guglani
http://www.articlesbase.com/seo-articles/seo-process-in-outsourcing-291239.html

Originally posted 2009-12-18 18:10:57.


Search Engine Optimization: 11 Basic SEO Strategies for Beginners

Copyright (c) 2008 OnlineBizU.com

Search engine optimization (SEO) is the process getting your website ready to be found in organic webs searches. By organic searches, I’m referring to web searches that appear naturally as the result of a search for a particular keyword or phrase, rather than appearing in the sponsored links (pay-per-click advertising) section of a search page.

Frankly, for the first few years I was online, the thought of doing my own SEO made my eyes cross, and I was overwhelmed at where to start. I even toyed with the idea of hiring a specialist to do this for me, but never got around to it. However, over time, I slowly began to see a pattern emerging, and started to optimize some of my sites accordingly. One of the best days of my business was when I recently ranked #1 for a particularly competitive search term.

I’m not a search engine optimization (SEO) specialist, nor do I play one on TV. However, even a new business owner who creates and updates her own websites can implement some very basic SEO strategies to make her website appear higher in the organic rankings on certain keyword searches.

Here are the 11 strategies that I regularly implement on my sites for better SEO positioning:

1. Page title tags. This is the page information that you see in the blue bar of your browser in the upper left-hand corner when you visit a website. For best SEO, use your top 2 keywords in your title tag. The best way to do that is separated with a bar, as illustrated in this example: Internet Marketing | Web Marketing.

2. Domain name: If at all possible, use one primary keyword in your domain name. You will have a slight edge over your competition by doing so. If you already have a domain that you have used for some time, include a keyword in the name of files for your website pages. Example: http://www.yoursite.com/internet-marketing.htm if your keyword is Internet marketing.

3. Meta tags. These are descriptions on a web page that are not seen by most visitors except when looking at the page source code in their browser. While the keyword and description metatags used to be the primary way that search engines indexed sites, that is no longer the case. However, you shouldn’t ignore them entirely, as it is still worthwhile to include them as a part of your page description. For optimal SEO, your meta description and keyword tags should be no more than 150 characters each.

4. Header tags. Header tags are the HTML code that indicates a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, H1, is the most important. Use your primary keyword one time in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.

5. Alt image tag: The alt tag typically describes an image in a floating text window when you put your mouse over the image if the image isn’t able to be displayed. The best use of any tag is to use your keywords in your image descriptions.

6. Content formatting. Search engines pay attention to formatted content, as in when text is bolded, italicized, and underlined. Make sure that you are bolding your keywords in the content of your website.

7. Keyword density. Keyword density refers to the number of times a keyword or keyword phrase appears on a web page. Rather than trying to focus on the number of times a keyword appears in the content of your page, aim for a more natural density by keeping your keyword phrases in mind as you write the copy for your page. Optimally, keyword density should be between 2% – 7%. There are a number of keyword density checkers available online to assist you with determining the keyword density of a page.

8. Anchor text. Anchor text refer to links on a page that connect your visitor to other pages. So, rather than telling someone to “click here” in the content of your page, include a keyword in your anchor text, as in “click here for dog training tips.”

9.. Inbound links. Reciprocal link exchange (you link to my site and I’ll link to yours) used to be a great way to attract the attention of search engines to your site. Now, search engines pay attention only to the quality and popularity of the site providing you with an inbound link that is not a reciprocal link. One of the best ways to get quality inbound links back to your site is to submit articles to high traffic article directories and submit press releases to paid press release services.

A second way to gain high quality inbound links is by listing your site in search engine-friendly directories in which humans review the listings. Google and other search engines place more credibility in the directories in which the listings are reviewed by real people than they do other kinds of directories. Consequently, these links are weighted more heavily and favorably in the inbound link evaluation process.

10. New content. Content is still king, so one way to increase your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.

11. Site maps. There are sitemaps that help a visitor navigate a site, and sitemaps that are expressly designed for the search engines. The two are not the same. To enhance your site, submit an xml sitemap to Google Webmaster Central and Yahoo Site Explorer. I use XML Sitemaps, http://www.xml-sitemaps.com/, to build search engine-friendly sitemaps on my sites.

Search engine optimization strategy is not a difficult as it appears. Take some time to do some keyword research for your site, and then spend another 15 minutes a day employing a few of these strategies until you have a well-optimized site. Why pay for visitors through pay-per-click advertising if you don’t have to?

Donna Gunter
http://www.articlesbase.com/internet-articles/search-engine-optimization-11-basic-seo-strategies-for-beginners-670954.html

Originally posted 2009-12-18 18:11:03.


How to get multiple search listings (details shown within)?

I was browsing across a search engine earlier today and wondered how it was possible to get multiple search results listed under your main result for example this was my results for searching for yahoo:

Welcome to Yahoo!, the world’s most visited home page. Quickly find what you’re searching for, get in touch with friends and stay in-the-know with the …
www.yahoo.com/ – 73k – 20 Jan 2007 – Cached – Similar pages

Mail – The best web-based email! – mail.yahoo.com/
Finance – finance.yahoo.com/
Radio – music.yahoo.com/
Movies – movies.yahoo.com/

So you see yahoo has associated pages found and linked to their initial result. It is just a curiousity I have, please no black hat SEO answers or anything like that.

They (= search engines) constantly send out specialized browsers (spiders, crawlers) that index all known pages and the links these have to new pages and among each other. They feed found info to data banks plus store them in a cache (the later if the page owner permits this). They do precalculations – so they do not do it for You from scratch every time. They calculate "how well Your "search word" fits to the content of a site" according to their sophisticated algorithms that take into account the context You see, the meta tags (hidden info on the pages ) and what other pages "think" of the site ( "think" = link popularity & what the pages use for the anchor text = human readable words of the link / what we read, since we do not often see the link but e.g. yahoo movies) is very valuable for the assessment. This informs engines how "others/the public/ppl" think of a page – their backbones are machines – they can not judje themslves. They take into account: who links whom, site’s age, where searchers go whether they return imiditely to continue
theri search … there are many things calculated additionally.
Not all are known.

The biggest things are IMHO content and link popularity – and the old human generated & evaluated site registers, wikipedia ….
You will find more details at webmaster and Seo info pages.

Originally posted 2010-01-14 17:48:14.


Contextual Link Building for Natural Link Building and Top Rankings

Every business tries to outshine the other to survive in this cut-throat competitive world. But the Google along with other major search engines decide the fate of the websites. They assign different rankings to websites and decide which websites should rank in the top 10 list for their niche keywords. Hence, all webmasters make efforts to please search engines with several SEO techniques. Though link building is one of the best techniques in this regard but basic link building techniques have now become obsolete. 

An effective amalgamation of two steps

So, contextual link building now evolved as a new method to increase link juices for your website, which further promises higher search engine rankings. This method is basically an amalgamation of two things that web spiders love to crawl, i.e natural one-way links and superior content.

Visible blogs by expert reviewers

Professional SEO consultants hire expert reviewers who write honest reviews about your website on several visible blogs. At the same time, these reviewers incorporate one-way link to your website within the content that increases the relevancy of these links. Besides, these blogs that will provide you a link will be from diverse Class C IPs. This will ensure that the search engines are unable to track the similarities in algorithms of different websites that provides a link to your site. 

Also, all the blogs have completely original content. The post on one blog will not be posted anywhere else to avoid any plagiarism issues. Only one post is updated to every blog daily so that your posts do not get buried in archives without endowing you with any benefit. Each of these unique posts will list anchor text of your choice along with the web pages that you prefer to establish the link with. 

Links within the content

All of these permanent links ensure you long term benefits. Needless to say, these links are not associated with any of the sites that contain adult content or are related to bad communities that may reduce your search engine ranking in any way. Also, no links are established with resource directories or FFA link farms. 

Apart from traffic building from these links, the blogs on which reviews are posted are already well-promoted throughout the Internet. Hence, you get the additional benefit from the popularity of these blogs. 

Some webmasters in order to quicken the results may wish to opt for any big contextual link building package that increases its link building over the Internet immensely in no time. But this doesn’t prove to be of much help as Google doesn’t appreciate a sudden and unnatural increase in link popularity of the websites. So, experienced SEOers advise that it is imperative to proceed slowly but frequently to ensure natural link building campaign and draw the attention of web crawlers. 

Hence, contextual link building service proves to be a very effective method to soar high in the SERPs and only a professional SEO Company is your best and the most reliable helping hand for this task.

Amber Smith
http://www.articlesbase.com/link-popularity-articles/contextual-link-building-for-natural-link-building-and-top-rankings-683868.html

Originally posted 2010-08-12 12:13:14.


Was dropped in google serps from 13 to 140 position. Why?

Optimize a website www.pokerqw.com for a keyword "lose poker why" After indexing got on 13 place, than drops to140 after 3 days.
To Volusion: This happen 3 days ago, i do many onpage optimization, add a link of keyword as the anchor text in the menu on evey page, add text with h1 tag on above of the page

The main reason for your downfall, from PR [PageRank] 13 to PR 116 is due to "spamdexing" which is defined as loading of duplicate words and entries to artifically elevate one’s website ranking. Check out your current opening webpage and your meta tags, espescially <keywords>:

<meta name="keywords" content="lose [3] poker [6] why [3], poker, bonuses [2], bonus, poker lose why, rakeback, stop losing in poker, articles, playing, poker room, why lose poker, review" />

The numbers in brackets [ ] represents the number of duplicate spamdexed entries.

Remove duplicate entries in excess of 3 entries and update the relevant metatags accordingly on your opening webpage. Then resubmit/republish your domain name to Google to update their database. In a couple of months, your website will return to a higher PR on Google.

Good luck!

Originally posted 2010-02-10 14:39:32.


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