Black Hat – Basic Cloaking Techniques – MonsterClicks.com
Basic Cloaking Techniques discussed. Not all cloaking is black hat, presentation discussing white hat and Grey hat methods used in cloaking.
Duration : 0:7:54
Originally posted 2010-02-08 00:50:08.
Search Engine Optimization!
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. The term SEO also refers to “search engine optimizers,” an industry of consultants who carry out optimization projects on behalf of clients’ sites. Some commentators, and even some SEOs, break down methods used by practitioners into categories such as “white hat SEO” (methods generally approved by search engines, such as building content and improving site quality), or “black hat SEO” (tricks such as cloaking and spamdexing). White hatters say that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that all SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant. Other SEOs reject the black and white hat dichotomy as over-simplification.
Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies may increase both the number and quality of visitors. Search engine optimization is sometimes offered as a stand-alone service, or as a part of a larger marketing effort, and can often be very effective when incorporated into the initial development and design of a site.
For competitive, high-volume search terms, the cost of pay per click advertising can be substantial. Ranking well in the organic search results can provide the same targeted traffic at a potentially significant savings. Site owners may choose to optimize their sites for organic search, if the cost of optimization is less than the cost of advertising.
Not all sites have identical goals for search optimization. Some sites seek any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy. Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business. Focusing on desirable traffic generates better quality sales leads, resulting in more sales. Search engine optimization can be very effective when used as part of a smart niche marketing strategy.
Ankit Talwar – Web Designer
Ankit Talwar
http://www.articlesbase.com/marketing-articles/search-engine-optimization-60319.html
Confessions of a Brisbane Search Engine Link Cloaker
Confessions of a Brisbane search engine link cloaker
This article looks at the business practice of link cloaking and accuses Google of double standards when it comes to misdirecting web surfers to irrelevant content.
Link cloaking is where search engines are given different pages to index than are available to web surfers. Server software detects that a search engine is visiting a particular web page and shows the search engine spider different text and keywords to what would be normally seen.
Many so-called, Black Hat SEO companies use link cloaking to give their clients a competitive advantage when it comes to search engine rankings.
As part of my SEO education and experimentation I purchased some link cloaking software. I have installed it on one of the sites I manage and I must say it works pretty well. I won’t tell you which site in case someone tells on me and I get banned by the major search engines.
I suspect the reason it does work so well in terms of generating traffic and leads is that I have loaded it with a lot of very industry specific keywords and word combinations. I find part numbers and industry jargon words work very well.
These keywords are usually in the real web site, but what the link cloaking software does is improve the keyword density by generating hundreds of pages with different keyword combinations and put the keywords in the title tags of those pages.
What tends to happen is the visitor clicks on the link in the search engine results page (SERP), goes to the web site, doesn’t see what they were searching for immediately, but then uses the search facility within the web site to find the right pages.
I’ve been running the cloaker software for over 9 months now and am getting better and better results. I’ve also noticed that the search engines seem to lap it up and increase the frequency of their visits, possibly because the content is always changing.
Yes, most of the pages are in Google’s supplemental index. I really don’t care because even those supplemental pages generate clicks, visits and sales.
A lot of SEO’s frown on link cloaking and pretend it is unethical. Te reality is that Google supports link cloaking type behaviour through it’s Adwords revenue stream.
With Adwords, it doesn’t matter about the relevancy of the linked page in the ad, if you are prepared to stump up the cash to purchase some keywords you can send clickers to any page you want.
If Google was serious about the ethics of link cloaking, they would make sure the landing page from an Adwords page was relevant to the search terms. Ever noticed that ebay seems to be selling exactly what you want and when you click on the ad there’s nothing relevant?
White Hat, Black Hat, Grey Hat? Link cloaking does work and it’s a risk I’m prepared to take.
John Hacking
http://www.articlesbase.com/internet-articles/confessions-of-a-brisbane-search-engine-link-cloaker-122033.html
How to Prospect Your Seo Company?
Search engine optimization is one of the best techniques to make sure that you will obtain the most strategic position in search engines. The logic is definitely more than just having the ability to increase your page rank or boosting your traffic. When there are more people who can find you, you will be able to also elevate your ROI for your business.
But the process of SEO can sometimes be a daunting task. You have to allocate as many hours as you can every day. Moreover, if you don’t know how to do SEO, you have to train yourself the best tricks, and it will take you months before you can even consider yourself great with it. For more detail go to: www.the20seotools.com.Your best option therefore will be to hire an SEO company that can take care of everything for you.
Today, it’s not advisable to settle for just any kind of SEO Company. There are already several companies that are not actually capable of doing the job. Worse, several are scammers, which mean they wouldn’t be producing anything for you, but would definitely get your money.
To make sure that you make the right decision, ask the following questions to your prospective SEO Company:
1. How do you exactly perform link building?
Link building is one of the most essential elements of search engine optimization. Not only does it help you increase traffic to your site, but you can also increase the ranking of your WebPages in search engine.
A good SEO company is very much aware that search engines are after quality links. This means that you don’t have to look for hundreds of links pointing to your site. What’s important is that every inbound and outbound link is relevant to your chosen niche. For instance, if your website is selling acne treatments, you will have more chances of having an excellent PR if you link to sites that are related to beauty and wellness.
However, the task of link building is very time-consuming. Thus, there are already a lot of SEO companies that take a shortcut. They make use of automated linking programs that will definitely produce countless links in just a matter of minutes. Sounds simple, isn’t it? Wait until you realize that you have been penalized by search engines. Here are some of the reasons:
Search engines are wary of multiple links that go to your site in a day. SEO specialists may feel like that they can get away with search engines that easily until they discover that their dirty tricks have been found out. They can easily spot if something seems unnatural with the technique, such as when you have more than 100 links going to your site in just one day.
You get a bad vote. for more detail go to:www.offline-promotion.com.Every inbound link that goes to your site is considered as 1 vote. If your SEO Company uses an automated program, there could be links that come from bad neighborhood. These are link farms, advertising sites, and other websites that are totally unrelated to your chosen niche.
Cloaking is considered to be unethical by search engines and professional SEO specialists. This is because you are completely misleading the spiders and your Internet visitors. In cloaking, the WebPages that can be seen by your users are entirely different from the one seen by search engine spiders. There could be a lot of reasons for it, but usually, it is to trick these crawlers to index the site quickly.
If your SEO Company practices this one, you will be removed from the search engines. And there’s a huge chance that you will never have your pages indexed even if you correct the mistakes.
www.search-engine-premiere.com www.sitemap-makers.com
ginfogeight
http://www.articlesbase.com/seo-articles/how-to-prospect-your-seo-company-711771.html
Making Sense of Search Engine Optimization
by Jeremy Lytle
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This article may be republished and freely distributed as long as the author’s box at the end is included.
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Making Sense of Search Engine Optimization
Search engine optimization (SEO) is the strategy of using techniques to try to improve the rank a website has among search engine listings. Longtime marketers know that techniques of SEO must adapt to structures of the popular search engines. There are many methods of SEO that can be used effectively to make money online. Although most SEO strategy can be done online, some is done offline, like adding URLs to direct mail pieces to drive traffic to sites. Mailing postcards to prospects to advertise an online opportunity, via website URL, can be a very effective marketing effort, as it combines traditional marketing by mail to more advanced internet marketing. Likewise, distributing flyers can be very effective, particularly in urban areas. These are offline methods of traffic-generating which can create traffic, which is one element the search engines are eyeing.
The search engines keep track of a lot of other elements related to your website which tell them, “This is a site of interest and significance”, resulting in a higher ranking for the site in the search results they return to online information seekers.
SEO methods can certainly cover a wide range of website components; including but not limited to domain name, title / heading / HTML tags, file names and directories, frequency of quality terms used, keyword info, image ALT tags, text without frames, photo captions, targeted quality content, regular updating of content, back-links, and overall website popularity.
And SEO strategies that involve manipulation of these various SEO components can be broken down into two main categories – “white hat” or “black hat.” White hat SEO methods are generally those that are approved by search engines, like adding good content and other quality to your site. Black hat SEO methods are referred to as tricks, like using cloaking devices. Some people say all SEO is manipulative. Others say only black hat is.
Some companies offer SEO services. For practically any budget range, you can buy:
-PPC (pay-per-click) campaigns where you try to draw online traffic to your site by bidding on words relating to your niche that you think people will use in search engines to find you.
-Site Submission There are plenty of companies out there that will allow you to enter your URL into their form and then they will submit it to a group of top search engines for you at no charge, like Submit Express at: http://www.submitexpress.com/list.html . You can also pay them to submit it to many more. Submitting in this manner is generally recommended once a month. You can also purchase products like: WebPosition Gold, a search engine software all-in-one package that optimizes your web pages, submits them to top search engines, then tracks the page rankings and web site visits and visitors.
-Article Marketing Online marketers write articles that focus on keywords or key content that would attract search engines to them when people search for their key content.
-Links Not only through article links but other links as well (whether link exchanges or purchased in-bound links), webmasters try to increase their search engine rank by establishing quality linking with top sites or high-traffic sites out there.
-Posting to Opportunity Seeker Message Boards This is just another method of creating back-links to the website. An e-mail signature with a compelling line of advertising can redirect readers, who have already shown to have an interest in the opportunity market, back to the selling websitemore back-links.
-Online Directories and Classified Ad Sites These are more fine sources of potential back-links to the website. Search engine spiders regularly determine popularity of sites via back-links, and rate them higher accordingly, which creates even more traffic flow.
-Link Exchange This is a slower way to create back-links, but it can be effective if done regularly. Usually, this type of arrangement must be set up webmaster-to-webmaster per mutual agreement, but there are automated tools such as LinkMachine which greatly speed up this process.
So add some SEO into your Internet marketing. SEO, when done successfully, can bring waves of traffic that you never expected, and that translates into sales success. Even at little or no cost, there are plenty of things you can do to keep the search engines happy, helping to bring internet visitors to your websites!
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The key to success for a web site is good search engine ranking. All of the major search engines use link popularity to determine how well a site will rank – so the more high quality, relevant links that lead to your site, the higher it will rank. LinkMachine makes it easy to get the links you need by helping you establish hundreds of quality, relevant link exchanges. This time-saving break-through can fully automate the process of link exchange, with absolutely no contact between you and other webmasters at all. Greatly boost you website popularity in SEO rankings with minimal effort from youLinkMachine does it all. A FREE trial copy of Link Machine can be downloaded at:
www.linkmachine.net/trk.php?ID=1644&rd=download.htm
Jeremy Lytle shows how to make money online with your own profitable money-making website! Exciting details at www.jeremyfive.com/pips.html
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Jeremy Lytle
http://www.articlesbase.com/online-business-articles/making-sense-of-search-engine-optimization-69905.html
Internet Tutor – Black Hat Vs White Hat And Cloaking
A quick bit about Black Hat and an example of a black hat technique. Cloaker: http://www.searchenginecloaker.co.uk
Duration : 0:9:37
