The Ten Important Steps for Optimizing your Website for Search Engines
“The Ten important Steps for optimizing your website for search engines:
In these ten steps we will know ten basics and important steps to optimizing a website to perform better on major search engines. If you will follow these steps correctly your website search engine position website will be surly improve depending on you industry competition.
Step 1 – Keyword Selection
Step 2 – Creating optimized Content
Step 3 – Site Structure
Step 4 – Internal Linking
Step 5 Submissions
Step 6 Link Popularity Building
Step 7 – Title and Meta tags
Step 8 Monitoring
Step 9 social bookmarking
Step 10 Testing
Step 1 – Keyword Selection
Selecting Keyword is the single most important factor in the entire search engine optimization (optimisation) process. Choosing the right and relevant keywords will not only help you in getting good search engine position and targeted traffic but it will also increase you return on investment (ROI).
Example: If you are a company based in UK providing search engine optimization (optimisation) (SEO) services. The first keyword in your mind would be definitely
Keyword Competition
SEO : 73,000,000
Search engine optimization : 63,600,000
Seo Company : 26,800,000
It is possible to get good ranking on these keywords but it will take lot of time and money instead you can target “”Seo Company Uk” and “Search engine optimization company Uk’ this way you are targeting two keyword at a time with less competition that means more chance of targeted traffic and good Search engine positions.
Keyword selection and research tools
The Overture Search Term Suggestion Tool
Site: http://inventory.overture.com/d/searchinventory/suggestion/
Word Tracker
Site: http://www.wordtracker.com/
Step 2 – Creating optimized Content
There has been lot of changes in the search engine algorithms but there is no change in the importance given to quality content. In this step we will focus on how to create optimized and unique content for high search engine positioning using the keywords we have selected in the first step.
Unique and well written content will both grab your visitor’s attention and at the same time, make them want what you have to offer. So write in keeping mind what your audience are looking for and targeted keywords.
First ask yourself some questions:
What services you offer
Do you provide the services your visitors are looking for
Do some research
Provide as much as possible information on the subject. Provide useful and unique information about your industry / subject area it can entice your visitors to visit your website in future. It has found that most of the online visitors search for information about their interests.
Content Optimization
Four important factors for optimizing content
1. Heading Tags – (H1 to H6)
2. Special Text – (bold etc.)
3. Inline Text Links – (Anchor text and alt tags for images )
4. Keyword Density – (number of occurrences of your targeted keywords in a page)
Heading Tags
By default text in these tags appear too large than standard text in a browser. We can customize it by using Cascading Style Sheets (CSS).
Tip: Do not use the same tag more then once on a page.
Special Text
It can be used in bold, colored, “”In quotes”" or (in brackets). Using special text will help draw the attention to important information and also add weight to your keywords.
Inline Text Links
Example: We provide seo services and web hosting.
You add a link to related page on your site to these bold words. it gives the reader a way to find the information you are referring to.
Keyword Density
Keyword density is the no. of occurrences of targeted keyword in the content of the page. You should not spam the targeted keyword in your content; recommended keyword density is between 4% to 10%.
Step 3 – Site Structure
You must structure your website to attract the visitor as well as the search engine spiders. The site structure will help spiders read your site. Keep the code as clean as possible so search engine spider can get to your content, where you want them to be.
Use CSS to cut down code extra code like for font style, tables, images etc…
Things to remember while planning site structure
Keep URL Short and close to Root of the site
While creating folder and files use keyword
Eg: for a page in web hosting packs www.domainname.com/web-hosting/website-hosting.html
Use Hyphens (-) while splitting name in to 2 instead of underscore (_) as shown in above example.
Step 4 – Internal Linking
Internal linking means linking to your pages within the website by way of sitemap, navigation bar, footer, header etc. The sitemap should be linked on all pages of your website to get spidered by search engines from anywhere. You should also include Google sitemap on your site to get indexed easily by Google. It adds relevancy to the linked page which directly helps in getting high rank for the linked page
Using text based links with anchor text, footer navigation and use inline text link will improve Your Internal Linking Structure. So spider can crawl it easily add relevancy to the linked page. The closer a page is in clicks from your homepage. The higher the value the page rank is assigned.
Step 5 Submissions
Where to submit:
o Search engines
o Web directories
Major search engines to submit
Google.com | yahoo.com | Msn.com
Major web directories to submit
1. Yahoo (paid)
2. Dmoz.org (most important)
http://www.about.com/
http://www.incrawler.com/
http://www.jayde.com/
3. http://www.wowdirectory.com/
Step 6 Link Popularity Building
There are 2 ways of building Link popularity
o Reciprocal link building (2 way link building)
o Non-reciprocal link building (1 way link building)
Reciprocal link building
There are some basic rules to follow when exchanging links:
Relevancy is more important
Check and make sure the reciprocal link aren’t being blocked and pages are indexed
Link pages with more than 50 links aren’t worth exchanging with
Non-reciprocal link building
It can be in form of paid link, directory listings, social bookmarking, article publishing ,blogs and press releases
Step 7 – Title and Meta tags
Once you have planned and completed the site structure and content integration. Its turn for Title Meta and Description. Unique and optimized title and Meta tags are really helpful in achieving higher search engine positions
Title:
this tag represents information of page this can be in browsers header bar
Meta keywords:
This include the targeted keywords for that particular page
Meta description:
The Meta description shows on the SERPS (search engine results page). It is used in describing the products / services you offer to your customers, you can describe specific pages within your website that shows in the search results page.
You can describe your pages the way you want them to be seen by your visitors in the SERPS (search engine results pages)
Next is alt tags, Alt tags is a white hat SEO practice used very commonly by search engine optimizers
Step 8 Monitoring
There are three basic things in the monitoring process. They are:
Monitoring your search engine positions:
You can go through the searches manually, you can use software like IBP to check your rankings or you can use online. There can find many related Seo tools listed here http://www.seocompany.ca/tool/seo-tools.html
Monitoring Back Links
Schedule weekly checks of how many backlinks you have and are your link partners still linking to you
Monitoring Changes in the Search Environment
The last thing you will have to monitor is for changes with the search engines themselves.
Visiting forums and subscribing to newsletters to keep yourself updated about search engines algorithm changes
Step 9 social bookmarking
The social bookmarking is used by many people to bookmark their pages and websites. Using the social bookmarking visitors can bookmark the sites listed in the social networking websites. The popularity of the websites in the social bookmarking world gauged by most favorites websites among the visitors. The most bookmarked website obviously will get more traffic than others and it can also help improving your search engine ranking in major search engines.
How does it work?
In a social bookmarking system, users store lists of Webpage Urls, which they find useful. Often, these lists are publicly accessible, and other people with similar interests can view the links by category, tags, or even randomly. Some social bookmarking systems allow for privacy on a per-bookmark basis.
Most bookmarking websites allows to enter multiple tags for your web pages in order to be searched by the visitors that helps social bookmarking visitors to get relevant and accurate search results for their keywords.
Advantages
1. Social bookmarking helps in promoting your website users market your site.
2. It indirectly helps by building a brand.
3. Generates targeted traffic.
Some important social bookmarking sites
Dig.com | Blink |Del.icio.us |Digg |Furl |Google |Simpy |Spurl |Y! MyWeb
Step 10 – Testing
You have created a great design and added SEO elements to your site. Now its time to see if all that hard work done has achieved the main goal of reaching the visitor and to convert them to a customer.
o Check for broken links :
o Other script errors
o Ease in navigating site
o visual appeal of the site
o placement of content
o are you able to find what u are looking for
You have created a great design and added SEO elements to your site. Now you should test your website for errors (i.e. 404 not found error, script errors etc.).
Check for broken links :
Other script errors
Ease in navigating site
Visual appeal of the site
Placement of content
Are your visitors able to find what they are looking for?
“
Sandeep Tyagi
http://www.articlesbase.com/seo-articles/the-ten-important-steps-for-optimizing-your-website-for-search-engines-67620.html
Originally posted 2010-08-01 08:35:58.
The Hats of the SEO World: What Hat Does Your Web Promotion Company Wear?
Determining which hat a web promotion company wears is a paramount concern for most web developers who wish to have their sites optimized. This decision is of great concern because the reputation of a website is contingent upon the kind of SEO work it receives.
In the search engine optimization world, there are three groups that fight for dominance: the black hats, white hats, and the grey hats. These three camps are all after the same thing—topping the search engine rankings for their target sites. What sets them apart would be the means they are willing to go in order to achieve their end.
Black Hat
As the term implies, black hat SEO’s will go the distance to make the page rank and engage in aggressive campaigns even at the expense of violating search engine rules and regulations and misleading spiders into crawling the link they are promoting. In so doing, the client’s site is endangered of suffering the eternal verdict of being banned from search engines. It can then be concluded that this type of SEO work is unquestionably threading along the lines of being unethical.
White Hat
They are dubbed as the good guys of the SEO world. Unlike black hats that would run the extra mile to spamdexing, this type of SEO would not dare violate search engine regulations. Instead of spamming like crazy, these white hats would orchestrate a well-planned and strategic manipulation of search engine results. This can be done through content and article submission, blog farming and, and forum posting. Smart web promotion companies opt to wear this hat.
Gray Hats
If black hats are the evil ones, and white hats are the good ones, gray hats would be in the middle of the spectrum. Gray Hat SEO pendulum swings both ways. Unlike white hats that employ planning and smartly execute optimization campaigns, gray hats tend to go the crooked path of duplicating content and artificial linking schemes. Moreover, they don’t go as sneaky as the black hats are. The target link would only be devalued and not banned when gray hat techniques are employed.
A web promotion company’s decision on what SEO hat to wear is extremely important. This is most especially important for web developers to know since it is their sites that would be affected by such decision. It is advisable to know the optimization strategies that would yield great results and make the site fly in the search engine results list without jeopardizing its reputation.
Jennifer Franco
http://www.articlesbase.com/seo-articles/the-hats-of-the-seo-world-what-hat-does-your-web-promotion-company-wear-716372.html
Originally posted 2009-12-15 00:44:42.
Search Engine Optimization for Affiliate Marketers
There are no secrets on how to rank high with the major search engines because effective search engine optimizations are now immense. What is search engine optimization? Before we discuss that thing, you have to understand first how search engines work and a bit of know-how.
Search engines are into providing their users with the most relevant and up-to-date information to match the search term that was used. They are sophisticated pieces of technology which allow users to quickly find relevant websites by searching for a word or a phrase. Search engine results are useless to users if the information doesn’t relate to the search term, or if the results are old. People expect the most up-to-date and fresh information that is useful to them.
Updating your website everyday and adding some materials will help you get noticed by the search engines. So, if you are going to sell any type of product or service online, you have to optimize your website for the search engines, in order to boost traffic and sales. It is because over 90% of your business will likely come directly from search engine results. And for that reason, it is absolutely important to optimize your site for search engines for you to have the greatest deals in the entire world.
Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to augment their website’s status. It is certain that the internet has grown so fast over the years and the competition for the best search engine position has created an enormous market. Therefore, better understanding the fundamental elements of Search Engine Optimization is vital for an online business’ success.
Making use of effective search engine optimization techniques will improve the page rank of your website. There are many tricks that can be used to increase page rank; the most effective method is to provide high quality content consistently. This seems like a simple concept but there are many websites that fails to provide content that visitors find interesting. Sites which provide content that are interesting, well-written and regularly updated create highly engaged visitors who are more likely to return to the website in the coming days. So, if you can set your website apart from those boring, lifeless sites then do it. You’ll surely have a step closer to achieving high page rank through search engine optimization.
The next significant factor for an effective search engine optimization is to include keywords and phrases within your content. To make sure that you are properly targeting your market, you have to make sure that the keywords and phrases you have on your site are the keywords and phrase that your site is actually optimized for. The more keywords you use in your content, the more likely it is that online visitors will find your site when they do some research with those words. If you are unfailing with these techniques, then your overall search engine optimization will increase, boosting your page rank.
You should also have to develop a linking strategy as a part of your search engine optimization. Not only does this provide free advertising for your site, but it makes the impression that your site is imperative because of its affiliated links. For each link that you have pointing back to you, that is another chance for your potential customer to find you. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.
Another is to develop a content stratagem. People who get to search from the internet are looking for information. The more information you provide for them and the more helpful it is, the more likely you will make the sale. Writing articles is the most effective way to build up content for your site. When writing articles to post on your site, make sure that you develop a clear means of arranging their content. You can do this by simply adding a new page to your site. This will allow room for extra articles to be added as you write them, and will allow you to build up an archive of articles which will maintain to draw online visitors. Make sure also that you have included your archived articles in a directory that is next to the root web of your site so that the search engines will catalog your online articles.
Always keep in mind that search engine optimization methods are important in developing your site’s status. With that thing in mind, make sure that you write high-quality, keyword rich content and link your site to and from a deliberate family of other sites. These things will help improve your site’s popularity and coerce increased business through your online business.
John Ugoshowa
http://www.articlesbase.com/advertising-articles/search-engine-optimization-for-affiliate-marketers-63678.html
Originally posted 2010-07-19 02:50:50.
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Originally posted 2010-02-05 13:28:26.
Search Engine Optimization Tips are Quite Helpful for Everyone
A website is a source of knowledge for online visitors and if the site is not properly promoted, then the aim of the online site would go in vain. It is obvious that you have entered the market to earn newer business opportunities. In order to take your site to the top of search engine ranking pages, search engine optimization tips and even search engine optimization firm will prove to be beneficial for you. It is, in fact, the right pathway to guide the professionals for improving their performance levels. Search engine optimization tips will enable the professionals to avoid some mistakes that may hamper their efficiency. After all, what matters in the business world is the performance level.
Search engine optimization will tell you about various aspects of this field and different dos and don’ts of search engine optimization. After all, you have come up to earn rewards and not suffer losses. Search engine optimization tips will also inform you about various methods that can be applied to increase the number of traffic that may turn into customers, if your website provides the necessary information. With the help of these guidelines, you will be able to give a perfect shape and growth level to your online business. Well, it is the matter of your business and you would definitely take every care to expand it. The most important thing for online business site is to be a part of popular search engines. And if you are popular, you will get to have more and more business opportunities.
If you go by Search Engine Optimization Tips, then first thing that you have to take care is the fact that title tag have to appear on the top of webpage and that too within HTML head tag. This will help the visitor to know that what the page is about. With this, visitor will be able to know that are they searching on the correct web page or not. Another thing that search engine optimization tips tends to inform is that you have to be extra cautious about the content that have to be placed on the web pages. The content has to be informative and descriptive, so that online visitor will be able to understand about the products and services that you are offering.
Search engine optimization is an important source of knowledge for those who are beginners in the field of search engine optimization. It will not only tell them ways to improve their efficiency, but will also prepare a strong base for a bright career ahead. It will also tell them the nuances of SEO that will give them a deep insight into what search engine optimization is. Search engine optimization tips will tell you about pay per click campaign and how to manage it. Pay per click management is nothing but a way to keep a track of number of visitors that are coming to your website. A certain amount is being bid for the keyword and if the visitor comes to your site in search for that keyword, then that decided amount is deducted from site owner’s account.
Steve Waganer
http://www.articlesbase.com/seo-articles/search-engine-optimization-tips-are-quite-helpful-for-everyone-115960.html
Originally posted 2010-07-22 05:19:26.
How do I get my website popular without the learning curve?
Ok, Im a good Christian man. Ive been working hard at SEO and SEM, considered blackhat, know a bit of white hat and can generate a few visitors. But if you would, please, just show me the window. Things can be arranged.
Hello,
The vast majority of the time the top results on google are either showering search engines with money or have paid experts to come in and optimize their website. Neither is cheap – I have a close associate who actually paid over 15k a while back to have his page come up on the top results – not really much if you can make it back in profits though. I disagree with the above poster because now this guy generates over half a million in yearly sales – so SEO optimization is well worth the money.
Pay per click advertising is a good start for a moderate budget – it really doesn’t bring that much of a return though.
As for your actual SEO make absolute certain that your page’s content is keyword heavy. Pick around 10-15 different keywords and use them over and over again inside your content so the search engines know that your page is relevant to the meta tags. It is also important to add as many pages as possible to your website – in the beginning months it is suggested to try to write 10-20 new LANDING pages that are keyword heavy – the more pages, the more the search engine will like you. It could also be beneficial to add a site map at the bottom of the page; search engines like linked pages.
If you have any further questions, feel free to contact me via email through my profile!
Good Luck!
Edit: I would also like to add one thing… Not sure if the above examples used by Coder are applicable. It totally depends on the website to be honest. If you are selling a product then SEO is definitely something that needs to be considered because all of your competition is trying to cut ahead with it. If its a blog – well, content is the only thing going for you. It is also a fine art to be able to type things that sound pleasant to the ear but are also keyword heavy – this would get you extremely far.
Now the question you need to ask yourself is: Is it worth leaving out SEO because some random guy on yahoo answers told you a couple sites made it to the top without it? Sure content is everything but don’t cheat yourself because all of your google competition is taking that extra step to get a higher score.
Originally posted 2010-01-09 17:47:32.
