In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing to deliver significance to your prospects and customers.

Have you any idea that half of all Facebook users visit their profiles everyday? This suggests that there are over 250 million of the social networks 500 million who might be able to see your Page.

How’s that for a customer base? That represents enormous amounts of dollars in return.

However, not all business pages on Facebook are productive when it comes to attracting customers. You’ll need to tweak and test your page til it reaps a satisfying result.

Even though it is primarily considered a social networking site, it would also do the company good to evaluate first what impact they want to give in their page.

Do you want to give a touch of corporate professionalism as an extension of your conventional office?

Do you want to add a touch of fun and excitement which will appeal to your audience?

Or do you simply want your page to be a customer service area where informal questions and inquires can be resolved?

It’s important that you always regard value as your top priority whenever posting anything on your page. Remove the clutter and post only the necessary things. This means resisting the urge to post personal content or even things that seem fascinating but aren’t valuable to your audience.

Here are a few more suggestions you should look into:

Use Customer Testimonials

Looking at a person’s Facebook wall is one of the most frequent pastimes of men and women who are eager about social networks.These days, social media management provides a variety of rewards to entrepreneurs. They can use customer suggestions and testimonials as means to assure clients of the quality of their product. So, encourage past clients to write their feedback on Facebook. Of course, you would most appreciate highly positive feedback if given voluntarily. Yet, this may not always be the case depending on the excellence of your products or services. Consider offering special deals or gifts. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.

- Personally Communicate With Potential Clients or Customers

If there are questions about your products or services, make sure you tactfully accommodate those concerns. Also, you’ll gain a good impression by answering the inquiries very timely. In case this is not possible, at least apologize for the late response.

To avoid totally wasting your time responding to the very same queries repeatedly, you may want to give as much details as you possibly can on your page. You can make use of the Notes section for this or other similar applications on Facebook.

- Upload Relevant Photos

Quite a few use the Photos Page while some make pseudo-shops where they feature their products and services. Whatever you choose, just make sure the images are shown clearly. The photos that you use has an important role in attracting your prospective clients or customers. So be mindful in choosing those. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item’s quality.

Don’t forget these simple suggestions when coming up with content and you’ll have plenty of prospects coming in to your business page.

Be sure to read our next issue of Facebook for Business very soon.

There are certainly a lot of ways to make use of Facebook for Business. Do you want to learn more, see here for additional Facebook marketing tips and tricks.

http://www.UnderGroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!

Consumer Notice: This video may contain a paid affiliate link.

Duration : 0:7:0

Originally posted 2010-01-17 03:37:42.

http://www.UndergroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!

Consumer Notice: This video may contain a paid affiliate link.

Duration : 0:8:41

Originally posted 2010-02-08 00:49:54.

This is an example of the newest way to promote yourself in the world of social media MyEventHub – Promote yourself!

Social media could be a source of improvement for your SEO strategy. Watch this video to see how you can set up your own strategy.

Duration : 0:6:48

Originally posted 2010-06-11 00:02:42.

Byron Gordon, SEO-PR, interviews Ashley Weakland, American Express OPEN, at SES Chicago 2010, about the launch of SearchManager, a new PPC product for small business owners that simplifies search engine advertising, an increasingly important way to find new customers and drive sales. SearchManager streamlines the way business owners can manage their online advertising and is powered by Clickable, an award-winning developer of online advertising solutions. Ashley says SearchManager acts as an aggregator of both search engine marketing and social advertising all on one interface. Business owners can manage their Google, Bing, Yahoo and Facebook ads using SearchManager. Ashley says small businesses using SearchManager will save on time when managing all of their search campaigns using a single interface.

SearchManager offers a free a 30 day trial of its software and more can be found by visiting http://www.searchmanager.com

To learn more about exhibiting at SES Chicago, please visit: http://www.searchenginestrategies.com/chicago

Duration : 0:2:8

http://www.kozwealthsystems.com – koz khosravani discusses internet marketing campaigns with search engine optimization, seo, and social media twitter, linkedin, ecademy, youtube, facebook, blogger blogging word press as well as in these video series the use of affiliate marketing, email list building, video promotion and web 2.0 integration.

Duration : 0:3:55

Jamie O’Donnell, SEO-PR, interviews Dave Anna and Suzanne Galvez of Rosetta, on the exhibitor floor at SES San Francisco and Connected Marketing Week 2010. Rosetta is a top ten interactive agency in the United States, offering a full suite of search services, from paid search, organic search, display marketing , and social media, and a fully grown analytics practice and offers a full suite of services on the creative side, hosting and technical development.

Suzanne says consumer behavior has shifted, which is driving the changes in the current marketplace. Search is now integrated into such platforms as mobile, and via social media platforms. Dave then goes on to discuss a banking client of Rosetta and how Rosetta went about identifying the appropriate channels their client were using in order to help them benefit from the social media explosion, including using such applications as Facebook and Twitter. Then Rosetta measured the influence that social media is having on all of the remaining channels that the banking client was already using. Suzanne says for Rosetta’s retail clients, they are measuring much more significantly the impact that social media is having in the marketing mix identifying the appropriate attribution of the sale.

For more information about Rosetta, please visit: http://www.rosetta.com/Pages/default.aspx

For more information about exhibiting at SES, please visit: http://www.searchenginestrategies.com

Duration : 0:5:28

Byron Gordon, SEO-PR, interviews Jeff Fowle, Owner-Operator/President of KK Bar Ranch and the AGChat Foundation and Ray Prock, Jr. of Ray-Lin Dairy at the #140 Character conference at Connected Marketing Week 2010 in San Francisco. Jeff says as a rancher he’s using social media tools Facebook, Twitter, and YouTube to reconnect with consumers and share news and information about farming and ranching. Through the AGChat Foundation, ranchers and farmers are able to share their stories about how food gets to the table using social media applications. Ray then discusses how he uses social media tools and applications such as blogs, Facebook, Twitter and YouTube on behalf of his dairy farm to tell the story to his consumers how the milk ends up in the dairy products they enjoy.

The AgChat℠ Foundation launched on April 1, 2010 and is designed to help those who produce food, fuel, fiber and feed tell agriculture’s story from their point of view. The Foundation educates and equips farmers and ranchers with the skill set needed to effectively engage on Twitter, Facebook, blogs, YouTube, Linkedin and other social media services. It gives them knowledge to unlock new tools to effectively tell their story. Research shows that social media is a growing opportunity for farmers to have a stronger voice in educating people about the business of growing food, fuel, feed and fiber.

For more information about the AGChat Foundation please visit: http://agchat.org/

AGChat Foundation can be found on Twitter at: @agchatfound

Duration : 0:6:59

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http://www.SmallBusinessOnlineCoach.com – If you pay attention to what Google serves up on their results pages you can sometimes find some neat and easy ways to rank your web properties. Google has just added a new feature to their search options called “Show Options” that I believe will be the new search engine results pages soon.

This is as big as ‘Universal Search’ and it’s important that you study this new results page by Google. You will quickly notice how ‘real time’ search results are becoming more and more important and so creating fresh new content will become essential to your SEO efforts. It offers some real gems on what Google thinks is important and so all you have to do to rank well is give Google what it wants. Reviews, Forum participation, videos, fresh content, images, etc.

Help us create better content! After watching the video be sure to comment and let us know what you think. If you like these videos it also helps if you share it with your friends through social tools like Facebook and Twitter. This way we can communicate and collaborate better with more people involved. Thanks! Oh! – also visit us over at our site:
http://www.SmallBusinessOnlineCoach.com

Duration : 0:10:3