How farmers and ranchers use social media to reconnect with consumers at Connected Marketing Week
Byron Gordon, SEO-PR, interviews Jeff Fowle, Owner-Operator/President of KK Bar Ranch and the AGChat Foundation and Ray Prock, Jr. of Ray-Lin Dairy at the #140 Character conference at Connected Marketing Week 2010 in San Francisco. Jeff says as a rancher he’s using social media tools Facebook, Twitter, and YouTube to reconnect with consumers and share news and information about farming and ranching. Through the AGChat Foundation, ranchers and farmers are able to share their stories about how food gets to the table using social media applications. Ray then discusses how he uses social media tools and applications such as blogs, Facebook, Twitter and YouTube on behalf of his dairy farm to tell the story to his consumers how the milk ends up in the dairy products they enjoy.
The AgChat℠ Foundation launched on April 1, 2010 and is designed to help those who produce food, fuel, fiber and feed tell agriculture’s story from their point of view. The Foundation educates and equips farmers and ranchers with the skill set needed to effectively engage on Twitter, Facebook, blogs, YouTube, Linkedin and other social media services. It gives them knowledge to unlock new tools to effectively tell their story. Research shows that social media is a growing opportunity for farmers to have a stronger voice in educating people about the business of growing food, fuel, feed and fiber.
For more information about the AGChat Foundation please visit: http://agchat.org/
AGChat Foundation can be found on Twitter at: @agchatfound
Duration : 0:6:59
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Duration : 0:8:45
How to Analyze Universal Search to Inform Your Local SEO (Search Engine Optimization)
http://www.SmallBusinessOnlineCoach.com – If you pay attention to what Google serves up on their results pages you can sometimes find some neat and easy ways to rank your web properties. Google has just added a new feature to their search options called “Show Options” that I believe will be the new search engine results pages soon.
This is as big as ‘Universal Search’ and it’s important that you study this new results page by Google. You will quickly notice how ‘real time’ search results are becoming more and more important and so creating fresh new content will become essential to your SEO efforts. It offers some real gems on what Google thinks is important and so all you have to do to rank well is give Google what it wants. Reviews, Forum participation, videos, fresh content, images, etc.
Help us create better content! After watching the video be sure to comment and let us know what you think. If you like these videos it also helps if you share it with your friends through social tools like Facebook and Twitter. This way we can communicate and collaborate better with more people involved. Thanks! Oh! – also visit us over at our site:
http://www.SmallBusinessOnlineCoach.com
Duration : 0:10:3
7 Tips for the Success of Your Article Marketing Campaign
Article marketing is one of the best and cost-effective methods of website promotion. It not only provides information to the readers about your niche keywords but also helps to improve the search engine ranking of a website, if carried out in the right way. You can look for a good SEO Company to hire the services of experts in the field for maximum advantage.
The traditional method
The traditional method of article marketing services encompasses writing articles and submitting them to all online directories. Links of innumerable sites are also incorporated within the article text, no matter if it is from a themed site or a non-themed site. This would increase the quantity of inbound links and thereby enhance the visibility of the website. But things have changed now. Any webmaster working on these strategies would only dig a grave for himself as his/her website would only drip lower in SERPs (Search Engine Result Pages).
Latest article marketing tips
As the competition became intense, the Google became strict as well. Many changes are constantly made in the search engine algorithms. So, some of the latest article marketing tips suggested and followed by experienced SEOers are:
1. They focus only on the top search engine friendly article directories. It is better to have fewer quality links than to have thousands of poor-quality links.
2. Successful online experts always look for themed directories and websites that belong to the same niche to which your articles cater. As a result, they provide you with many relevant links from these sites.
3. For more link building through articles, SEO companies also offer your articles to some other websites that share a common theme with your website. In case, the offered articles are informative and original; most websites gladly upload them on their site and publish a link to your site along with. Hence, you can get a lot of link juice and relevant traffic with the help of your articles.
4. While search engine professionals upload articles on your website and also submit them to article directories, it is very much possible that these articles get caught in duplicate content issues. They deal subtly in that case and have many tactics so that your website does not have to bear any duplicate content penalty.
To avoid this, they first publish the articles on your site and wait for search engines to rank your website higher. Once this is done, the submissions are then made to article directories. Another alternative is that, they have content writers associated with their SEO firms to provide them with two variations of all the articles. So, the original articles are published at your website and their variations are submitted to the article directories.
5. Once the articles have been submitted, they make sure to bookmark the links of your published articles on several social bookmarking sites such as digg.com, del.icio.us.com, facebook and others. This way, they divert a lot of relevant traffic to your website and help you soar high in search engine rankings in no time.
6. Another latest tip that SEO consultants employ to raise high in SERPs and divert traffic to your website is to turn every article into a squidoo lens as squidoo pages usually rank higher in search engine rankings. However, only a professional can create a convincing Squidoo page.
7. Manual submission is a must for better results. But make sure you combine it with macros software for ease of working. For instance, affordable SEO Company experts save their time as they use programmed F4 key of Macros software to paste the resource box in all the articles.
Hence, it is the in-depth knowledge of experts that explains the complicated article marketing tips in such an easy way. So, professional SEO services provider is the best to be entrusted with your article marketing campaign and take your online business to the heights of glory with high search engine rankings.
Amber Smith
http://www.articlesbase.com/internet-marketing-articles/7-tips-for-the-success-of-your-article-marketing-campaign-691240.html
Using Social Media in a Public Relations Campaign at SES Toronto 2010
Lisa Buyer, The Buyer Group, interviews Neil Johnson, High Road Communications, about the use of social media in a PR campaign. Neil discusses one such example, Canada’s mobile company, Telus, and their business solutions group, uses their editorial calendar through social to create more content and links around their news. Neil goes on to give some tips about how to create an editorial calendar that integrates social media tools. All marketing and communications disciplines have a role to play using social media, in particular when it comes to relationship building.
For more information on speaking at SES, please visit: http://www.searchenginestrategies.com
Duration : 0:3:6
Social Media and SEO 2.0 Explained
Social media could be a source of improvement for your SEO strategy. Watch this video to see how you can set up your own strategy.
Duration : 0:6:48