How much money is spent on SEO each year?
Im looking for a national/world average. I know more and more companies are expected to spend a ton but I would like some sources that tell how much is expected to be spent on SEO. Thanks guys.
Hello Jack,
I was trying to find the article on emarketer.com. It was posted a few months back. However, the article stated that it expects Internet marketers will be spending at least $ 26 million plus on Search Engine Optimization. Social Media Marketing & Email Marketing closely followed.
You can also check out www.seomoz.org they just posted a blog about the future of Internet marketing. They got their info from forrester research. You can go to forrester research and sign up for their newsletter and they will keep you up to date on trends. You can also go to mequoda daily, they are also an online newsletter that provides great information on Interent Marketing trends.
I hope this helps!
Sincerely,
www.ninalewis.org
Originally posted 2009-12-31 02:46:05.
What About Keywords?
In an internet world such as ours, keywords are an integral part of any orange county seo campaign. It is a known fact that internet users use different keywords to search for the sites that they need and it is the task of a professional seo company to determine what these are. Keyword research is a vital component of an orange county seo campaign and should not be over looked. Before you start any seo campaign, you need to invest time and effort in searching for keywords to focus on.
A high page rank in the search engine results page is important since many internet users utilize only the first two pages of the SERPs in order to find sites that have the information that they need. For this, you will need to keep in mind two things – keyword density and keyword placing.
Keyword density refers to the number of times that a keyword appears in orange county seo content. According to some professional seo company, keywords should have a minimum density of 1% in order for the content to rank high in the SERPs. With appropriate density, Google can tag your site as “valuable” and will appear in a higher position during searches. When this happens, you can expect to receive more free traffic from the search engine.
In the past, websites stuffed keywords on their content in the hopes of getting a higher position in the SERPs. Unfortunately, this doesn’t work anymore. With real internet users who read content, it is important that you provide valuable information to them in order to get a loyal stream of visitors. Aside from this, there are several search engines which actually penalize a site when it has too many keywords stuffed on the page. On the average, professional seo company suggests a maximum of 4% keyword density to be on the safe side.
Keywords placement involves placing keywords in the right areas for better readability. When keywords are used naturally in an orange county seo content, search engines will rank it of high quality, and has a higher chance of appearing at a higher position in the SERPs. Typically, keywords should appear once in the first and last sentences so the content, and every 100 to 150 words in the body.
Louie Ang
http://www.articlesbase.com/web-design-articles/what-about-keywords-741696.html
Originally posted 2010-03-02 15:44:24.
The Ten Important Steps for Optimizing your Website for Search Engines
“The Ten important Steps for optimizing your website for search engines:
In these ten steps we will know ten basics and important steps to optimizing a website to perform better on major search engines. If you will follow these steps correctly your website search engine position website will be surly improve depending on you industry competition.
Step 1 – Keyword Selection
Step 2 – Creating optimized Content
Step 3 – Site Structure
Step 4 – Internal Linking
Step 5 Submissions
Step 6 Link Popularity Building
Step 7 – Title and Meta tags
Step 8 Monitoring
Step 9 social bookmarking
Step 10 Testing
Step 1 – Keyword Selection
Selecting Keyword is the single most important factor in the entire search engine optimization (optimisation) process. Choosing the right and relevant keywords will not only help you in getting good search engine position and targeted traffic but it will also increase you return on investment (ROI).
Example: If you are a company based in UK providing search engine optimization (optimisation) (SEO) services. The first keyword in your mind would be definitely
Keyword Competition
SEO : 73,000,000
Search engine optimization : 63,600,000
Seo Company : 26,800,000
It is possible to get good ranking on these keywords but it will take lot of time and money instead you can target “”Seo Company Uk” and “Search engine optimization company Uk’ this way you are targeting two keyword at a time with less competition that means more chance of targeted traffic and good Search engine positions.
Keyword selection and research tools
The Overture Search Term Suggestion Tool
Site: http://inventory.overture.com/d/searchinventory/suggestion/
Word Tracker
Site: http://www.wordtracker.com/
Step 2 – Creating optimized Content
There has been lot of changes in the search engine algorithms but there is no change in the importance given to quality content. In this step we will focus on how to create optimized and unique content for high search engine positioning using the keywords we have selected in the first step.
Unique and well written content will both grab your visitor’s attention and at the same time, make them want what you have to offer. So write in keeping mind what your audience are looking for and targeted keywords.
First ask yourself some questions:
What services you offer
Do you provide the services your visitors are looking for
Do some research
Provide as much as possible information on the subject. Provide useful and unique information about your industry / subject area it can entice your visitors to visit your website in future. It has found that most of the online visitors search for information about their interests.
Content Optimization
Four important factors for optimizing content
1. Heading Tags – (H1 to H6)
2. Special Text – (bold etc.)
3. Inline Text Links – (Anchor text and alt tags for images )
4. Keyword Density – (number of occurrences of your targeted keywords in a page)
Heading Tags
By default text in these tags appear too large than standard text in a browser. We can customize it by using Cascading Style Sheets (CSS).
Tip: Do not use the same tag more then once on a page.
Special Text
It can be used in bold, colored, “”In quotes”" or (in brackets). Using special text will help draw the attention to important information and also add weight to your keywords.
Inline Text Links
Example: We provide seo services and web hosting.
You add a link to related page on your site to these bold words. it gives the reader a way to find the information you are referring to.
Keyword Density
Keyword density is the no. of occurrences of targeted keyword in the content of the page. You should not spam the targeted keyword in your content; recommended keyword density is between 4% to 10%.
Step 3 – Site Structure
You must structure your website to attract the visitor as well as the search engine spiders. The site structure will help spiders read your site. Keep the code as clean as possible so search engine spider can get to your content, where you want them to be.
Use CSS to cut down code extra code like for font style, tables, images etc…
Things to remember while planning site structure
Keep URL Short and close to Root of the site
While creating folder and files use keyword
Eg: for a page in web hosting packs www.domainname.com/web-hosting/website-hosting.html
Use Hyphens (-) while splitting name in to 2 instead of underscore (_) as shown in above example.
Step 4 – Internal Linking
Internal linking means linking to your pages within the website by way of sitemap, navigation bar, footer, header etc. The sitemap should be linked on all pages of your website to get spidered by search engines from anywhere. You should also include Google sitemap on your site to get indexed easily by Google. It adds relevancy to the linked page which directly helps in getting high rank for the linked page
Using text based links with anchor text, footer navigation and use inline text link will improve Your Internal Linking Structure. So spider can crawl it easily add relevancy to the linked page. The closer a page is in clicks from your homepage. The higher the value the page rank is assigned.
Step 5 Submissions
Where to submit:
o Search engines
o Web directories
Major search engines to submit
Google.com | yahoo.com | Msn.com
Major web directories to submit
1. Yahoo (paid)
2. Dmoz.org (most important)
http://www.about.com/
http://www.incrawler.com/
http://www.jayde.com/
3. http://www.wowdirectory.com/
Step 6 Link Popularity Building
There are 2 ways of building Link popularity
o Reciprocal link building (2 way link building)
o Non-reciprocal link building (1 way link building)
Reciprocal link building
There are some basic rules to follow when exchanging links:
Relevancy is more important
Check and make sure the reciprocal link aren’t being blocked and pages are indexed
Link pages with more than 50 links aren’t worth exchanging with
Non-reciprocal link building
It can be in form of paid link, directory listings, social bookmarking, article publishing ,blogs and press releases
Step 7 – Title and Meta tags
Once you have planned and completed the site structure and content integration. Its turn for Title Meta and Description. Unique and optimized title and Meta tags are really helpful in achieving higher search engine positions
Title:
this tag represents information of page this can be in browsers header bar
Meta keywords:
This include the targeted keywords for that particular page
Meta description:
The Meta description shows on the SERPS (search engine results page). It is used in describing the products / services you offer to your customers, you can describe specific pages within your website that shows in the search results page.
You can describe your pages the way you want them to be seen by your visitors in the SERPS (search engine results pages)
Next is alt tags, Alt tags is a white hat SEO practice used very commonly by search engine optimizers
Step 8 Monitoring
There are three basic things in the monitoring process. They are:
Monitoring your search engine positions:
You can go through the searches manually, you can use software like IBP to check your rankings or you can use online. There can find many related Seo tools listed here http://www.seocompany.ca/tool/seo-tools.html
Monitoring Back Links
Schedule weekly checks of how many backlinks you have and are your link partners still linking to you
Monitoring Changes in the Search Environment
The last thing you will have to monitor is for changes with the search engines themselves.
Visiting forums and subscribing to newsletters to keep yourself updated about search engines algorithm changes
Step 9 social bookmarking
The social bookmarking is used by many people to bookmark their pages and websites. Using the social bookmarking visitors can bookmark the sites listed in the social networking websites. The popularity of the websites in the social bookmarking world gauged by most favorites websites among the visitors. The most bookmarked website obviously will get more traffic than others and it can also help improving your search engine ranking in major search engines.
How does it work?
In a social bookmarking system, users store lists of Webpage Urls, which they find useful. Often, these lists are publicly accessible, and other people with similar interests can view the links by category, tags, or even randomly. Some social bookmarking systems allow for privacy on a per-bookmark basis.
Most bookmarking websites allows to enter multiple tags for your web pages in order to be searched by the visitors that helps social bookmarking visitors to get relevant and accurate search results for their keywords.
Advantages
1. Social bookmarking helps in promoting your website users market your site.
2. It indirectly helps by building a brand.
3. Generates targeted traffic.
Some important social bookmarking sites
Dig.com | Blink |Del.icio.us |Digg |Furl |Google |Simpy |Spurl |Y! MyWeb
Step 10 – Testing
You have created a great design and added SEO elements to your site. Now its time to see if all that hard work done has achieved the main goal of reaching the visitor and to convert them to a customer.
o Check for broken links :
o Other script errors
o Ease in navigating site
o visual appeal of the site
o placement of content
o are you able to find what u are looking for
You have created a great design and added SEO elements to your site. Now you should test your website for errors (i.e. 404 not found error, script errors etc.).
Check for broken links :
Other script errors
Ease in navigating site
Visual appeal of the site
Placement of content
Are your visitors able to find what they are looking for?
“
Sandeep Tyagi
http://www.articlesbase.com/seo-articles/the-ten-important-steps-for-optimizing-your-website-for-search-engines-67620.html
Originally posted 2010-08-01 08:35:58.
Business Consulting – “Gear Up to Make Money Advertising on The Internet”
You would think that in general the answer to this question would be “yes”, but is it really?Is the answer to this question “yes”?Obviously, fashioning money on the Internet is worthwhile, but as with any type of business, it is only worthwhile if it is done properly. Put your wallet away and remember: why spend thousands of dollars on a television merchandising campaign, and no one sees your advertising or your commercials, and you do not reach your target audience and generate sales? You can now understand that Internet marketing is worthwhile when it works for you.Internet marketing is always worthwhile when it works for you.
The most fundamental principle is to make sure that you reach your target audience.The number one rule is to be sure you are reaching your target audience. As they are the ones interested in buying your products or services.Your target audience are the people who are interested in buying your product or service. Just consider this: it is much easier to sell your products or services to those who already have an interest in the products and services that you have to offer, than it is to convince those who are not interested in your products or services at all. It’s simplest to sell your product or service to consumers who are already interested in them.
Imagine your business selling motorbike helmets. Pretend that your business is selling motorbike helmets.You will want to market your products to those who enjoy riding their motorbikes either competitively or as a leisure time activity because among this audience you are likely to find people who may be interested in purchasing a new helmet.Common sense says that you will need to reach people who ride motorbikes for leisure or competition and or need a new helmet. It would make sense to place an advertisement for your business on a website selling helmets and jackets, or a website which organizes motorbike trips in various locations.Your first step would be to advertise on a website that sells helmets and jackets or even better a site that organizes motorbike trips. Conversely it would not make sense to place your advertisement on a website selling shoes because you are not likely to reach a large target audience here. The last place you would place an advertisement would be website that sells shoes as you likely will not find your audience there.There may be some motorbike fanatics with an interest in shoes but your advertising money and efforts would be much better spent placing advertisements with websites more closely kindred to your business.
Another important factor to consider when advertising is space on another Internet website. You should consider space on another internet website when looking into advertising.You are purchasing this site so you have to bear in mind the amount of traffic the other website receives. You need to place your advertisement on a website which is closely related to your own, and likely to attract a similar audience, but you also want your advertisement to receive a large amount of exposure through traffic and advertising. For this reason it is important for your advertisement to appear on a website which receives a great amount of traffic each month. This is forever and a day something to bear in mind if you want to make money on the internet. However, define whether you are really making a good regard in your advertising campaign or whether you are going too far over board with your campaign. Make your advertisement easy to approach in your key locations, so internet users want to make that initial visit before purchasing. If your site is an overkill, they will be tentative in forthcoming it, and others may be put off altogether. This is definitely harmful for any business, and is regarded as spam. They would be unlikely to visit you again, so take care in your advertising. More than likely they will not visit you again so pay close attention to your advertising.
Imagine, your advertisement is up and you need to know how it is all progressing. When your advertising is up you will need to know how it is all moving along.Obviously it is important to carefully supervise the results of your marketing efforts, making changes to your campaign as necessary. You want to make sure your marketing efforts are gainful off and you are not regarded as spam. The best way to do this is to measure the results of your advertising carefully. A particular way to do this is to place special coding in each one of your advertisements, so you will know which advertisements are generating business for you, and which ones are not. You can use this information to decide whether you should modify the inefficacious website or stop running the ineffectual websites – full stop. If you decide to modify them you will want to continue to monitor the results to determine whether or not the changes made the advertisements more effective. These basic techniques will put you on the road to internet success; you will then be ready to begin your gamble. Just using these basic techniques will start you on your path to internet success and your adventure can begin.Follow your passion in making money and find out more information. Money will follow you when you follow your passion and follow your passion with research and information.
For more information business consultant
About for sale by owner
By Sonia Dixon Article2008.com
Originally posted 2010-11-10 22:03:35.
Advantages of Search Engine Optimization (seo)
Search engine optimisation (SEO) is the best way of preparing a website for marketing to the search engines, such as Google,
Yahoo and MSN. This enables it to attracts a high volume of visitors by securing top page rankings for the websites most relevant
search Key words or terms and phrases.
Benefits of Search Engine Optimization can be achieved only by forming some of the SEO campaign. It is very essential for your
company’s marketing strategy over the web. Search Engine Optimization is the only most beneficial and fruitful way of reaching the
high profit margins by marketing on the web. As the survey shows that 85% of Internet users find websites through search engines. To
make your business more successful online, you need to start a search engine optimization campaign.
If you aren’t in the top 10 for your market, you are unlikely to get much traffic from any search engine. And Google is the most
important search engine in the world today. Here are some facts to illustrate why:
Top search results in major Search Engine provide you with a world wide and global exposure with just some of the SEO promoting
techniques. Our customers have realized the benefits of SEO after getting our SEO Expert’s marketing service. This SEO Promotion
increases visibility of your website. A Top 10 ranking on the Google search engine can generate a substantial amount of daily traffic
to your website at minimal cost.
Getting listed at the top of search engines such as Google, Yahoo and MSN, and staying in the top positions for the keywords that
are most relevant to your business requires a professional search engine optimization strategy that has been designed specially for
your website.
Search engine optimisation can be performed on virtually any websites and is one of the most powerful ways of advertising for any
business wanting to secure a stable online presence.
Almost everyone that uses the internet use search engines and website directories as a starting point to find what they are looking
for. Over 90% of people online use the top search engines such as Google, Yahoo and MSN.
Only the websites that appear on the first few pages of the search engine results attract a larger number of visitors and potential new
business. Mostly results in the top 30 are considered and viewed, anything after that is generally dismissed. Search engine
optimization is an extremely cost effective way to market your website. Rather than PPC (Pay-Per-Click) campaigns as you are
charged charged a set monthly fee rather than paying for every click to your website.
Achieving search engine positioning, just does not gives better Page Rank, but it increases web traffic on your site. This traffic may
be some times fruitful and may help you in achieving better goals and Increases leads,Targeted Traffic , Increase brand visibility ,
High ROI , Higher Sales , Long term positioning , Cost-effective ,Accessibility , Cross-browser compatibility , Navigable by the
engines , Usability , sales and profits from your website. Search Engine Optimization improves your online presence and the SEO
strategies also help in increasing your company’s reputation. And this reputation can also help you achieving customer confidence.
deep raj
http://www.articlesbase.com/seo-articles/advantages-of-search-engine-optimization-seo-93205.html
Originally posted 2010-08-07 01:17:27.
Live From Madison Square Garden, SEO Vs Sem!
A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.
Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.
Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.
If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:
A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.
B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.
C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.
D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.
E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.
F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.
Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.
Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.
Erkan Meydanlioglu,Mr
http://www.articlesbase.com/online-business-articles/live-from-madison-square-garden-seo-vs-sem-120682.html
Originally posted 2009-12-15 00:44:16.
