The Ten Important Steps for Optimizing your Website for Search Engines
“The Ten important Steps for optimizing your website for search engines:
In these ten steps we will know ten basics and important steps to optimizing a website to perform better on major search engines. If you will follow these steps correctly your website search engine position website will be surly improve depending on you industry competition.
Step 1 – Keyword Selection
Step 2 – Creating optimized Content
Step 3 – Site Structure
Step 4 – Internal Linking
Step 5 Submissions
Step 6 Link Popularity Building
Step 7 – Title and Meta tags
Step 8 Monitoring
Step 9 social bookmarking
Step 10 Testing
Step 1 – Keyword Selection
Selecting Keyword is the single most important factor in the entire search engine optimization (optimisation) process. Choosing the right and relevant keywords will not only help you in getting good search engine position and targeted traffic but it will also increase you return on investment (ROI).
Example: If you are a company based in UK providing search engine optimization (optimisation) (SEO) services. The first keyword in your mind would be definitely
Keyword Competition
SEO : 73,000,000
Search engine optimization : 63,600,000
Seo Company : 26,800,000
It is possible to get good ranking on these keywords but it will take lot of time and money instead you can target “”Seo Company Uk” and “Search engine optimization company Uk’ this way you are targeting two keyword at a time with less competition that means more chance of targeted traffic and good Search engine positions.
Keyword selection and research tools
The Overture Search Term Suggestion Tool
Site: http://inventory.overture.com/d/searchinventory/suggestion/
Word Tracker
Site: http://www.wordtracker.com/
Step 2 – Creating optimized Content
There has been lot of changes in the search engine algorithms but there is no change in the importance given to quality content. In this step we will focus on how to create optimized and unique content for high search engine positioning using the keywords we have selected in the first step.
Unique and well written content will both grab your visitor’s attention and at the same time, make them want what you have to offer. So write in keeping mind what your audience are looking for and targeted keywords.
First ask yourself some questions:
What services you offer
Do you provide the services your visitors are looking for
Do some research
Provide as much as possible information on the subject. Provide useful and unique information about your industry / subject area it can entice your visitors to visit your website in future. It has found that most of the online visitors search for information about their interests.
Content Optimization
Four important factors for optimizing content
1. Heading Tags – (H1 to H6)
2. Special Text – (bold etc.)
3. Inline Text Links – (Anchor text and alt tags for images )
4. Keyword Density – (number of occurrences of your targeted keywords in a page)
Heading Tags
By default text in these tags appear too large than standard text in a browser. We can customize it by using Cascading Style Sheets (CSS).
Tip: Do not use the same tag more then once on a page.
Special Text
It can be used in bold, colored, “”In quotes”" or (in brackets). Using special text will help draw the attention to important information and also add weight to your keywords.
Inline Text Links
Example: We provide seo services and web hosting.
You add a link to related page on your site to these bold words. it gives the reader a way to find the information you are referring to.
Keyword Density
Keyword density is the no. of occurrences of targeted keyword in the content of the page. You should not spam the targeted keyword in your content; recommended keyword density is between 4% to 10%.
Step 3 – Site Structure
You must structure your website to attract the visitor as well as the search engine spiders. The site structure will help spiders read your site. Keep the code as clean as possible so search engine spider can get to your content, where you want them to be.
Use CSS to cut down code extra code like for font style, tables, images etc…
Things to remember while planning site structure
Keep URL Short and close to Root of the site
While creating folder and files use keyword
Eg: for a page in web hosting packs www.domainname.com/web-hosting/website-hosting.html
Use Hyphens (-) while splitting name in to 2 instead of underscore (_) as shown in above example.
Step 4 – Internal Linking
Internal linking means linking to your pages within the website by way of sitemap, navigation bar, footer, header etc. The sitemap should be linked on all pages of your website to get spidered by search engines from anywhere. You should also include Google sitemap on your site to get indexed easily by Google. It adds relevancy to the linked page which directly helps in getting high rank for the linked page
Using text based links with anchor text, footer navigation and use inline text link will improve Your Internal Linking Structure. So spider can crawl it easily add relevancy to the linked page. The closer a page is in clicks from your homepage. The higher the value the page rank is assigned.
Step 5 Submissions
Where to submit:
o Search engines
o Web directories
Major search engines to submit
Google.com | yahoo.com | Msn.com
Major web directories to submit
1. Yahoo (paid)
2. Dmoz.org (most important)
http://www.about.com/
http://www.incrawler.com/
http://www.jayde.com/
3. http://www.wowdirectory.com/
Step 6 Link Popularity Building
There are 2 ways of building Link popularity
o Reciprocal link building (2 way link building)
o Non-reciprocal link building (1 way link building)
Reciprocal link building
There are some basic rules to follow when exchanging links:
Relevancy is more important
Check and make sure the reciprocal link aren’t being blocked and pages are indexed
Link pages with more than 50 links aren’t worth exchanging with
Non-reciprocal link building
It can be in form of paid link, directory listings, social bookmarking, article publishing ,blogs and press releases
Step 7 – Title and Meta tags
Once you have planned and completed the site structure and content integration. Its turn for Title Meta and Description. Unique and optimized title and Meta tags are really helpful in achieving higher search engine positions
Title:
this tag represents information of page this can be in browsers header bar
Meta keywords:
This include the targeted keywords for that particular page
Meta description:
The Meta description shows on the SERPS (search engine results page). It is used in describing the products / services you offer to your customers, you can describe specific pages within your website that shows in the search results page.
You can describe your pages the way you want them to be seen by your visitors in the SERPS (search engine results pages)
Next is alt tags, Alt tags is a white hat SEO practice used very commonly by search engine optimizers
Step 8 Monitoring
There are three basic things in the monitoring process. They are:
Monitoring your search engine positions:
You can go through the searches manually, you can use software like IBP to check your rankings or you can use online. There can find many related Seo tools listed here http://www.seocompany.ca/tool/seo-tools.html
Monitoring Back Links
Schedule weekly checks of how many backlinks you have and are your link partners still linking to you
Monitoring Changes in the Search Environment
The last thing you will have to monitor is for changes with the search engines themselves.
Visiting forums and subscribing to newsletters to keep yourself updated about search engines algorithm changes
Step 9 social bookmarking
The social bookmarking is used by many people to bookmark their pages and websites. Using the social bookmarking visitors can bookmark the sites listed in the social networking websites. The popularity of the websites in the social bookmarking world gauged by most favorites websites among the visitors. The most bookmarked website obviously will get more traffic than others and it can also help improving your search engine ranking in major search engines.
How does it work?
In a social bookmarking system, users store lists of Webpage Urls, which they find useful. Often, these lists are publicly accessible, and other people with similar interests can view the links by category, tags, or even randomly. Some social bookmarking systems allow for privacy on a per-bookmark basis.
Most bookmarking websites allows to enter multiple tags for your web pages in order to be searched by the visitors that helps social bookmarking visitors to get relevant and accurate search results for their keywords.
Advantages
1. Social bookmarking helps in promoting your website users market your site.
2. It indirectly helps by building a brand.
3. Generates targeted traffic.
Some important social bookmarking sites
Dig.com | Blink |Del.icio.us |Digg |Furl |Google |Simpy |Spurl |Y! MyWeb
Step 10 – Testing
You have created a great design and added SEO elements to your site. Now its time to see if all that hard work done has achieved the main goal of reaching the visitor and to convert them to a customer.
o Check for broken links :
o Other script errors
o Ease in navigating site
o visual appeal of the site
o placement of content
o are you able to find what u are looking for
You have created a great design and added SEO elements to your site. Now you should test your website for errors (i.e. 404 not found error, script errors etc.).
Check for broken links :
Other script errors
Ease in navigating site
Visual appeal of the site
Placement of content
Are your visitors able to find what they are looking for?
“
Sandeep Tyagi
http://www.articlesbase.com/seo-articles/the-ten-important-steps-for-optimizing-your-website-for-search-engines-67620.html
Originally posted 2010-08-01 08:35:58.
Advance SEO Tips
Search Engine Optimization (SEO) is very important for a blog. SEO is the most effective way to get targeted readers and visitors, as it works with keywords. Make sure you know how search engine works and some basic methods to get indexed by search engines. In this article, I will say about some advance SEO tips which will be very effective to you all.
Actually there is only one point I wish to cover. Get even more serious in links. It is a very easy concept. Getting backlinks is a kind of offpage search engine optimization. You should try harder to get more links from other blogs or resources. I will give you some tips on getting backlinks.
The most common way to get backlinks is link exchange. This is an effective way. When it comes to advance, you should know more about getting backlinks. Only exchange with do-follow blog or website. Besides, you should always check whether your link partners have been banned by Google or not. This is because your link partner may be doing some black hat SEO and they have been banned by Google. If you are linking with a partner whose blog has been banned by Google, you will be banned too. You need Google Toolbar to check it.
Forums are also things that you need to involve youself more. You should comment more on dofollow forums with dofollow signature. Examples are Warrior Forum, Dream Team Money and 5star Affiliate Forum. Commenting on these forums will allow you to get one-way backlinks.
Article marketing is also a good and effective way which allows you to get one-way backlinks. If you have the writing skill, this will be the best method for you. Submit more articles to article directories will let you have more quality backlinks, as well as drive targeted traffic to your blog.
Other facts which you need to consider in SEO are quality content and update your blog often. Search engines like blogs which have many quality content and fresh content. Never copy other people’s content. Get the idea from there and innovate it instead of copying.
Find out what I am doing by following my twitter. If you need to know more about making money online stuff, don’t forget to subscribe my e-mail updates so that you will not miss any post.
Jeen Hao
http://www.articlesbase.com/seo-articles/advance-seo-tips-698508.html
Originally posted 2010-07-19 02:49:12.
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Originally posted 2010-03-07 13:42:34.
How To Fine Tune Your Organic Seo Techniques
Organic search engine optimization (SEO) is the process of optimizing your website or page so that you will become one of the top results in a search engine query. Increased link popularity results in higher Search Engine rankings for your chosen search items so this is one of the most effective methods for organic SEO.
The Advantages of Organic SEO
Many people look down on organic Search Engine Optimization, preferring to use other techniques (such as pay-per-click search engine advertising) that – to their minds – result in higher page rankings in the minimum amount of time. What they don’t realize is that, while this technique does result in higher page ranks, they get smaller profit margins in return because of the ‘cash up front’ that they have to forego.
Organic SEO Secret
The ‘secret’ to organic SEO is in its “natural” approach to increasing inbound links to your website – which means getting visitors to your website, and enticing them to link to your page. In a sense, organic SEO is a two-step process: getting people interested enough in your website to pay a visit; and providing sufficiently interesting content to persuade them to link to your site.
Organic SEO also involves finding the right keyword to optimize for. If you are not sure what your key phrases are, there are online tools available to help you. These tools are useful in keyword research which will help you refine your organic SEO approach.
Get Indexed
Organic SEO begins with getting indexed by the search engines. If you are not in a search engine’s index, you will not be included in search engines results pages. Thus, you have to submit your site to search engines.
Search engine submission can be done through a lot of ways. You can do it through the most obvious way; that is, by submitting your site URL to Google, Yahoo and other search engines you wish to be part of.
Another popular way of getting indexed is by submitting your site to open directories such as DMOZ. This particular open directory is used by Google, so if you get your site listed there, the Googlebot will certainly find you.
In line with directory submission, links from important sites can get you indexed quickly. If you want fast results, buy a one-way link from an important site (not a link farm, mind you) so that Googlebot or any other search engine spider can follow that link to your site and in consequence get your site indexed. In the same way, you can also try site submission services.
Be an Active Netizen
You can also consider taking proactive approaches to optimizing your website. Think about getting into offline optimization strategies such as participating in online forums or blogs, submitting articles, writing press releases and directory submissions, all of which will give you opportunities to ‘seed’ links pointing back to your website.
One excellent approach is to start a blog or two about your key phrase, and then link these blogs to your website. Make sure, however, that you continually add fresh content to both your blogs and your site. There is nothing more frustrating for visitors than finding old, outdated content. Providing fresh and interesting content on a regular basis will encourage more people to visit your site.
Organic SEO: It’s Best When It’s Natural
Organic Search Engine Optimization’s involves more sweat than cash; as such, your profit margins are larger than the other techniques. More importantly, you don’t have to worry about spamming search engines, or engage in ‘black hat’ strategies that risk your getting banned or having your listings dropped. It may entail a little pain, but the long term benefits add up to a major amount of gain.
So optimize your website the natural way – and watch your page ranking grow. In due time, you will feel the satisfaction of having a top-ranked page.
David Bain
http://www.articlesbase.com/internet-articles/how-to-fine-tune-your-organic-seo-techniques-137198.html
Originally posted 2010-07-10 04:13:17.
Expedition of SEO From Invention Time Till Date
Search engine optimization earlier some years ago was in its primitive stage. As search engines were themselves not appropriately tuned so optimizing didn’t matter much. Websites formerly were ranked through tags usage and images put up on the web pages. Gone are the days when optimizing a website was simpler process and anyone can get away with top ranking easily. But now the entire scenario has changed leading to rules and regulations to be followed by websites, so no chance of fooling search engines by black hat SEO techniques.
It’s been decades since the invention of World Wide Web that SEO services are being used, maybe the form and approach was different. When search engines became junction for most of the sites to be found, search engine promotion has become a major hit with the website owners as well as developers. The whole concept and approach towards website optimization has become very technical and professional. SEO service providers are coming up with effective and practical search engine marketing techniques in order to lure in the maximum website traffic. You can say budget allotted to SEO services has been increased, but it gives maximum ROI if done correctly.
SEO can be cheap as well as costly depending on the service provider and your project. However emphasis should be on selecting SEO Company that can do justice to your project, keeping budget in consideration. Despite repeated announcements by search engines to practice ethical ways some consultants still use unethical ways thereby making your website blacklisted.
Several techniques can be used for SEO like HTML linking, link building, keyword selection, etc to accomplish perfect search engine positioning.
Participating in online discussion forums is lucrative platform for search engine optimization. Here you can put up your website URL or advertisement in the signature tag of every message you put up. If the content you post in these forums is interesting enough then chances of your URL being clicked by the browsers increases.
Submitting articles to ezine publishers and other article directories help in earning extra money and also give better exposure to your content and lots backlinks too. Link exchange and e-mail signature are another most important tools for search engine optimization.
Page rank is matter of concern for most of the website owners and optimizers. Lethal combination of backlinks and keywords/phrases usage in web content is the algorithm that determines on what position visitors are going to find your website in search results.
Copyright © 2008
spinxwebdesign
http://www.articlesbase.com/seo-articles/expedition-of-seo-from-invention-time-till-date-702414.html
Originally posted 2010-05-21 10:26:20.
What are the good procedures to increase the page ranking in Google while doing SEO?
I am working on Esea Cruising. I want to do SEO for this site. What I have to do?
Research keywords to include on your pages that have low supply and high demand. Don’t be heavy handed, scatter them towards the beginning and end of each page, plus include them in a few text links.
Never overuse in-pointing links from average to poor websites. Get registered with great directories like Yahoo and DMOZ and contribute to forums on your subject with good reps, linking back to your site. Exchange links only with other really good websites.
Google increases page rank when sites get return visitors and when visitors stay a long time. So – create an information rich site that is user friendly.
Best of luck.
Originally posted 2010-05-01 23:06:05.
