Why are .com sites ranking highly in UK SERPs?
For a followup post about this video, please see: http://www.mattcutts.com/blog/more-about-generic-tlds-in-say-uk-results/
guavarian from the UK asks:
“Why are the UK SERPS still really poor with irrelevant non UK sites (US/Aus/NZ) ranking very high Google.co.uk since early June?”
This video is part of a “Grab Bag” series in which Matt Cutts, head of Google’s webspam team, answers questions from users. We’re not currently taking new video questions, so your best bet for getting an answer about webmaster-related search issues is to head to our help forum: http://www.google.com/support/forum/p/Webmasters?hl=en
Duration : 0:2:0
Originally posted 2009-12-23 23:05:38.
How to conduct local search marketing with 15miles at SES San Francisco
Jamie O’Donnell, SEO-PR, interviews Monica Ho, 15miles, on the exhibitor floor at SES San Francisco 2010. 15miles helps national advertisers and local marketers optimize their listings within local search, using such engines as Bing local, Yahoo local, and Google Maps. 15miles not only optimize local listings but also optimize the local pages so that businesses can be found. Monica then talks about the rumored move by Google to feature first page SERP listings with nothing but local results. Monica also mentions the importance of your web pages optimized and using such tools as Google Places in order to be featured in local listings. Monica also cites some top content management services or local listing aggregators that any marketer should consider using in order to get their information distributed; this includes using such data aggregators as Localeze, InfoUSA or Axiom. 15miles has a white paper that marketers can download from their website called Local Business Listings: Myth versus Reality.
15miles mission is to help clients convert sales by making their brands the foremost choice and the first brands found when consumers search. 15miles takes a client’s mass-market message and gives it pinpoint accuracy to be delivered in the right place, at the right time and to the right people.
For more information about 15miles please visit: http://www.15miles.com
For more information on exhibiting at SES please contact: http://www.searchenginestrategies.com
Duration : 0:4:55
Originally posted 2010-10-06 15:50:41.
Halo Effect on Google Serps
Halo effect, as defined in Wikipedia, is ‘cognitive bias in which the assessment of an individual quality serves to influence and bias the judgment of other qualities.’ When a person is thought to be good or bad at a particular thing, he is thought to be the same even at other things, though these things are as diverse as possible. When a person’s good or bad qualities seem to spill over from one area to another, this is known as the Halo effect. This effect is also observed on the Google search engine result pages (SERPs).
The Halo effect and Google:
That getting a top ranking for a particular keyword in Google is difficult, is an understatement. It is easy to be seen in the result pages of other search engines such as MSN or Yahoo. This is because is Google puts a new website in a sandbox to prevent spammers from hogging the topmost positions in Google rankings through enormous link promotions. A period, which typically spans a month or a few, is the minimal requirement to get a top Google ranking. This period sees about of hyperactivity on the part of search engine optimizers – be it white hat, black hat or lots of grey techniques. Good written content, well maintained blogs, and their submission to directories, starts showing up on the SERPs at last. It is only after you reach the top ranking for a keyword or phrase in Google that the Halo effect begins. Now, if you are trying to get your website on top in the search engine result pages for some other keyword or phrase, you won’t find it as difficult as it had been the first time.
It comes as a relief to search engine optimizers, who do not have to go through the ordeal all over again. Once Google recognizes a site as being relevant to a particular keyword or phrase, it gives advantage to other related phrases. The original keyword or phrase can actually exert a pull on other related keywords and phrases to get a top ranking in Google. It is as if Google rewards you for the trustworthy website that you have developed for search in a particular category. So go ahead and reap its benefits.
Harish Shetty
http://www.articlesbase.com/seo-articles/halo-effect-on-google-serps-93701.html
Originally posted 2009-12-22 21:12:50.
Introducing Google Instant
http://google.com/instant | Meet the new way to search. Google Instant shows results as you type.
Duration : 0:1:41
Originally posted 2010-10-14 10:49:56.
Did SEO change too much since 2006?
Hi, I got a series of SEO, tutorial videos, but the problem is that they are from 4 years ago (2006), the video tutorials, kind of take you from A to Z, with SEO. Do you think that using the strategies that I learn, I will be successful? And how can I update myself? Thank you.
Please don`t advertise.
I think it’s not, because the basic tutorial for on-page and off-page optimization haven’t change. Link Building campaign is still the same since 2006 but the algorithm of Google is always changing because there are many spammers spamming each site to rank instantly in Search Engine.
Originally posted 2010-02-22 05:36:44.
Do tag clouds help or hinder SEO?
Do tag clouds help or hinder SEO? (or do they have no effect)?
sppro, New York
Duration : 0:2:43
Originally posted 2010-08-07 17:14:22.