Live From Madison Square Garden, SEO Vs Sem!
A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.
Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.
Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.
If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:
A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.
B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.
C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.
D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.
E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.
F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.
Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.
Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.
Erkan Meydanlioglu,Mr
http://www.articlesbase.com/online-business-articles/live-from-madison-square-garden-seo-vs-sem-120682.html
Originally posted 2009-12-15 00:44:16.
Google SEM Search Engine Marketing Livingston County Michigan MI – JayBale.com
SEM Search Engine Marketing in Livingston County, Michigan at jaybale.com. Located in Brighton, MI Jay Bale & Associates has successfully ran multi-million dollar Google adword campaigns.
Duration : 0:8:58
Originally posted 2010-02-03 03:36:14.
Want Yahoo Search engine marketing notes?
Hello I am running campaign on yahoo, i want the notes for yahoo search engine marketing. i have Google adword notes but could not find any proper notes for yahoo.
please can anybody send me the link or notes?
I think the following link can help you out in finding out more information about Yahoo Search Engine Marketing, with the proper guidelines highlighted.
Originally posted 2009-12-25 20:21:23.
Advance SEO Tips
Search Engine Optimization (SEO) is very important for a blog. SEO is the most effective way to get targeted readers and visitors, as it works with keywords. Make sure you know how search engine works and some basic methods to get indexed by search engines. In this article, I will say about some advance SEO tips which will be very effective to you all.
Actually there is only one point I wish to cover. Get even more serious in links. It is a very easy concept. Getting backlinks is a kind of offpage search engine optimization. You should try harder to get more links from other blogs or resources. I will give you some tips on getting backlinks.
The most common way to get backlinks is link exchange. This is an effective way. When it comes to advance, you should know more about getting backlinks. Only exchange with do-follow blog or website. Besides, you should always check whether your link partners have been banned by Google or not. This is because your link partner may be doing some black hat SEO and they have been banned by Google. If you are linking with a partner whose blog has been banned by Google, you will be banned too. You need Google Toolbar to check it.
Forums are also things that you need to involve youself more. You should comment more on dofollow forums with dofollow signature. Examples are Warrior Forum, Dream Team Money and 5star Affiliate Forum. Commenting on these forums will allow you to get one-way backlinks.
Article marketing is also a good and effective way which allows you to get one-way backlinks. If you have the writing skill, this will be the best method for you. Submit more articles to article directories will let you have more quality backlinks, as well as drive targeted traffic to your blog.
Other facts which you need to consider in SEO are quality content and update your blog often. Search engines like blogs which have many quality content and fresh content. Never copy other people’s content. Get the idea from there and innovate it instead of copying.
Find out what I am doing by following my twitter. If you need to know more about making money online stuff, don’t forget to subscribe my e-mail updates so that you will not miss any post.
Jeen Hao
http://www.articlesbase.com/seo-articles/advance-seo-tips-698508.html
Originally posted 2010-07-19 02:49:12.
Is it good to buy and redirect 301 domain names for SEO purposes?
I found a directory with bunch of expired domain names – the directory page where those domain names are actually has PR = 3
my plan is to redirect them to my main domain
Is it good for SEO or matters little?
Well your idea is really great, only problem is Google keeps track on such directories and websites which are either closed or blocked, and if they realized you are using them for your website for SEO reasons, then it will block your website from Search Engines, and then either black mark it or highlight it as a SPAM. So be cautious of using such tricks for SEO things, which made you cause more than anything.
Originally posted 2010-02-12 17:28:06.
Search Engine Optimization
Have you ever been explained what search engine optimisation means ? Well If you happen to be the owner of an underperforming internet site that is heading the wrong way in Google , gather round . Search engine optimizationcommonly abbreviated to SEO is the way by which you can make your website perform favourably in the search engines. You can sometimes boost it right to the No 1 spot. There is no point of having a website online that sells cosmetics if there is no one visiting your existent  highly stocked website.
So how do people find your website?More often than not by the means of a search engine. The most widely used search engine of them all is Google. Close to Statistics show that 70% of all users in the the states rely on Google as their main search search engine provider . But in the UK this figure is closer to 90%.The world wide web browser usually will begin by looking up queries in Google and types exactly what they are looking for into the search box. So in short this is what Google primarily does, provides solutions to problems. So if someone was looking for a new pair of knee high boots . Google’s database will show up 10 websites per page. Well which website do the overwhelming majority of users go to first? Theone that sits at number 1 .
Customers that are not satisfied can sometimes press the back button if they immediately don’t get what they are looking for in a timely fashion . But that goes out the window if they actually find what they were looking for in one of the first few sites. It works out that happy customers equal paying customers. This therefore is why it’s extremely important to have your site at the the top of Google. So what’s the best way to do this? There are standard proven practies and modern techniques that have been used time and time again.
There are a couple of ways to perform SEO. You can perform this yourself or pay seo consultants . One process address an area known as on-page optimization which refers to changing areas on your own website. The other is known widely as off-page optimisation. This tackles promoting your website via other websites. On-page optimisation can be quite a technical undertaking. For it to be properly carried out, a little cognition about how a website is put together is required.
The off-page optimization work involves you building back links to your online site from other sites . Although an even better scenario is to build back links from websites that are of the same subjector niche as yours. What is also substantive when applying this is to have the appropriate anchor text scripted inside the link. I mean say you want to rank exceedingly in Google for thephrase “sports injury massage Wyoming” you need to acquire a lot of anchor text related links pointing at your site with the words “sports injury massage Wyoming” displayed in it. A link is a little bit of website html code that you can add text to it. The words increase your sites listings in the search engine rankings. You just need a large supply of them usually, from high quality sources on an ongoing basis.
If the thought of all this sounds confusing to you then why not have a talk with a high quality search engine optimization agency. They can unravel the process in front of you with the aid of a computer screen so you can understand it to a competent degree . A clued up search engine optimization corporation can save you a lot ofmoney and perform all the hard on page and off page work. There are also some things you should do and other processes to entirely avoid . Go and do as much research as you can into the area of seo techniques and start performing it even on a minuscule scale. Then when you are ready you can speed up the procedure by working with a good seo services company .
Originally posted 2010-12-13 04:57:47.
