The Death (Or Redefinition) Of SEO Discussed
Some people would have you believe that search engine optimization is a dying art, and depending on how you define SEO, that may be true. But at OMS 2010 in San Diego, Greg Jarboe, the president and cofounder of SEO-PR, explained that other definitions of SEO make it very much alive.
Heres the thing: as Jarboe admitted, The era of ten blue links is dead. People also cant expect to optimize a page by just changing keyword metatags anymore. Indeed, much of what so many SEO experts learned ten years ago has become irrelevant.
The trick is that expanded search, which can be defined as search wherever it happens, is now important. Facebook, eBay, and YouTube users all perform searches, after all, and their attention is valuable. So Jarboe concluded, If you focus on those kinds of fundamentals, then SEO is alive and kicking.
Duration : 0:5:3
Originally posted 2010-04-20 17:51:05.
YouTube and Video Marketing with Greg Jarboe at SES San Jose 2008
A discussion about YouTube and video marketing between two expert video bloggers, Greg Jarboe of SEO-PR and Li Evans of KeyRelevance. The two discuss Jarboe’s recent presentation on the Video Search Engine Optimization (VSEO) panel at SES San Jose 2008 and how to make the most of an online video campaign with video optimization strategies.
Duration : 0:4:13
Greg Jarboe of SEO-PR discusses YouTube and Video Marketing at SES London 2009
At SES London 2009, Greg Jarboe, President and Co-Founder of SEO-PR, was interviewed about YouTube and Video Marketing by Liana Evans, Director of Internet Marketing at KeyRelevance. Jarboe was one of the speakers at the Online Video Update – The Next Wave session, which provided tips on how to navigate the new wave of online video, as more people are watching, sharing, and finding videos online. The panelists also discussed the issues with video search, and the industry’s desire for standards on how to tag, organize, and find videos.
Jarboe is a frequent speaker at Search Engine Strategies and is the news search, blog search, and PR correspondent for the Search Engine Marketing News Blog at Search Engine Watch. He is regarded as a pioneer and leading authority on online publicity and is a member of the Market Motive faculty, which has been called the Internet marketing dream team. He is writing a book, YouTube and Video Marketing: An Hour A Day, which will be published in August by Wiley.
SEO-PR is a search engine optimization firm, public relations agency and video production company. Founded in 2003, SEO-PR has won a Golden Ruler Award from the Institute for Public Relations and PR News, and was a finalist for SES Awards in three categories: Best Social Media Marketing Campaign, Best Business-to-Business Search Marketing Campaign, and Best Integration of Search with Other Media.
Duration : 0:1:34
Dixon Jones, Receptional LTD, on link building strategies at SES London 2009
Greg Jarboe, SEO-PR, interviews Dixon Jones, Managing Director, Receptional LTD, about link building strategies. Dixon says there are three elements to developing search engine presence. These include: what does somebody search for, what is on the page and how you link it all together. Dixon also shares an important tip about backlinks.
Duration : 0:2:5
SEO Made Simple: Strategies for Dominating the World’s Largest Search Engine (Books)
Internet – General Computers – Michael H. Fleischner, Designed by Greg Wuttke,Paperback, English-language edition,Pages:106,Pub by CreateSpace – SEO Made Simple: Strategies for Dominating the World’s Largest Search Engine (Books)
