Seo – What Is Content Spamming?
Content spamming is a form of black hat search engine optimization that has the intention of altering the way a search engine perceives a page’s contents. There are several ways that this can be accomplished.
One of the most popular types of content spamming is to insert hidden or visible text right on the web page in the form of disguised keywords and phrases. These keywords are the same color as the background, hidden as a tiny font or hidden within HTML code, ALT attributes and “no script” sections. This helps attract a web crawler.
Yet another popular content spamming technique is called keyword stuffing. This involves the insertion of hidden, random text on a webpage to raise the keyword density or ratio of keywords to other words on the page. This technique has become so common it is considered white hat SEO. Older versions of indexing programs simply counted how often a keyword appeared, and used that to determine relevance levels. Most modern search engines have the ability to analyze a page for keyword stuffing and determine whether the frequency is above a “normal” level. Similar is the practice of meta tag stuffing which is the practice of repeating keywords in the Meta tags, and using keywords that are unrelated to the site’s content.
Yet another SEO tactic is to use what is called “Gateway” or doorway pages. These are low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. They are designed to rank highly within the search results. A doorway page will generally have “click here to enter” in the middle of it and this is the link that leads you to the more human friendly aspect of a site. This type of content spam is also so common it is considered to be white hat.
Chris Angus
http://www.articlesbase.com/internet-articles/seo-what-is-content-spamming-91966.html
Black Hat SEO techniques
http://www.gloriarand.com SEO Copywriter Gloria Rand explains why the black hat SEO techniques of keyword stuffing and keyword spamming will hurt your search engine rankings.
Duration : 0:1:38
9 Ways to Dominate the SERPs for Your Company Name
Search engines, especially major service providers like Google and Yahoo!, are the primary source of online traffic, serving millions daily.
It is for this reason that not occupying the first results for a search request for your business can be detrimental to your online success. Luckily, there are ways that you can dominate your SERPs (Search Engine Results Page):
1). Content Creation
Before we go any further, the importance of ongoing content creation cannot be stressed enough. Without it, search engine spiders cannot properly determine your intentions, and acknowledge your business as a professional organisation.
2). Optimise Your Images
Adding relevance to your content is extremely important. By implementing descriptive image names, captions and surrounding text, your website or blog has a better chance of being recognised by search engines.
3). Align Yourself Alongside Competitors
Do some searches for your direct and indirect competitors and make sure to register at the same sites as them.
4). Join Business Directories
Register your business with a number of the many directories available online. Those that are industry specific, or locally focused, will help you and your target market.
5). Blog and Syndicate Your Posts
Blogging is a great way to create content in a more casual environment. By syndicating your content and making it easy to share, it can provide more search engine benefits than a traditional, static website.
6). Be Topical
Spamming, keyword stuffing and misdirection won’t get you anywhere, but taking a topical angle will increase your chances of being represented within your industry.
7). Spread Your Presence
Always be on the look out for new areas to promote yourself, whether it be a blog comment on a competitor/consumer site, or a popular social network.
8). Consolidate Your Efforts
It’s no good using varied spelling of your business name, or not linking between your profiles, sites and blogs. Consistency and interconnectivity usher in consumers and search engine spiders through your online presence as a whole.
9). Run a Pay Per Click Campaign
Generally, the top spots on search engine results pages are the most used, with traffic percentages dropping further as one moves down the rankings. While a Pay Per Click (PPC) campaign may cost you money, it reinforces your branding and improves credibility.
Ehud Furman
http://www.articlesbase.com/business-articles/9-ways-to-dominate-the-serps-for-your-company-name-1085426.html
9 Ways to Dominate the SERPs for Your Company Name
Search engines, especially major service providers like Google and Yahoo!, are the primary source of online traffic, serving millions daily.
It is for this reason that not occupying the first results for a search request for your business can be detrimental to your online success. Luckily, there are ways that you can dominate your SERPs (Search Engine Results Page):
1). Content Creation
Before we go any further, the importance of ongoing content creation cannot be stressed enough. Without it, search engine spiders cannot properly determine your intentions, and acknowledge your business as a professional organisation.
2). Optimise Your Images
Adding relevance to your content is extremely important. By implementing descriptive image names, captions and surrounding text, your website or blog has a better chance of being recognised by search engines.
3). Align Yourself Alongside Competitors
Do some searches for your direct and indirect competitors and make sure to register at the same sites as them.
4). Join Business Directories
Register your business with a number of the many directories available online. Those that are industry specific, or locally focused, will help you and your target market.
5). Blog and Syndicate Your Posts
Blogging is a great way to create content in a more casual environment. By syndicating your content and making it easy to share, it can provide more search engine benefits than a traditional, static website.
6). Be Topical
Spamming, keyword stuffing and misdirection won’t get you anywhere, but taking a topical angle will increase your chances of being represented within your industry.
7). Spread Your Presence
Always be on the look out for new areas to promote yourself, whether it be a blog comment on a competitor/consumer site, or a popular social network.
8). Consolidate Your Efforts
It’s no good using varied spelling of your business name, or not linking between your profiles, sites and blogs. Consistency and interconnectivity usher in consumers and search engine spiders through your online presence as a whole.
9). Run a Pay Per Click Campaign
Generally, the top spots on search engine results pages are the most used, with traffic percentages dropping further as one moves down the rankings. While a Pay Per Click (PPC) campaign may cost you money, it reinforces your branding and improves credibility.
Ehud Furman
http://www.articlesbase.com/business-articles/9-ways-to-dominate-the-serps-for-your-company-name-1085426.html
Any one solve my SEO problem???
what is Black Hat Seo?
www.arbertechnologies.com
black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
- from http://en.wikipedia.org/wiki/Search_engine_optimization
Looking for a Welsh SEO Expert
If you are in the market for an SEO expert in Wales, you might be in for a shock. There are many different companies that offer this type of service. However, you may be confused in who you should choose out of the 509,000 results listed on Google for SEO experts. There are many things to consider when hiring a professional search engine optimization company. Many people claim to be SEO profession’s , but they offer nothing to back up their claims. Consider the following tips when you are in search of the best Welsh SEO expert:
1. First and foremost, look for proven results on the expert’s page. If they have a website that is ranked at number 1,000, what makes you think they can get you to the top of the search engine results? Always look for experts that use their own techniques.
2. Look for proven results. Any company you choose should have a portfolio showing previous work done, along with graphs proving results achieved. These results should show a graph of the number of visitors the company received before and after the services were performed. You should also ask for proof of a rise in search engine results.
3. Make sure the company only uses white hat techniques. The use of link farms or keyword stuffing can actually hurt your website more than it helps it. If you end up getting banned by Google, you might as well start over; getting readmitted into the search results is not easy.
4. Ask for an onsite optimization consultation up front. A good SEO company should be able to provide you with a comprehensive report detailing what they believe needs to be done for your website. Take your report and compare it to the many suggestions you can find online today for white hat techniques. If something looks like it’s not a good practice move on to the next expert.
5. Compare prices that are offered by different SEO experts as well. You may find that the prices to be found vary by hundreds of dollars. It is well known that some services cost more than others, but you should never pay higher prices for the same results you can get somewhere else.
6. Look for an expert that can manage your complete campaign. not just part of it. Many things within a SEO campaign go hand in hand, and it is often best to have the same person know what is going on with every part.
7. Make sure you get a contract! One of the biggest problems with SEO companies is that they provide you with tons of traffic and then they up the prices once you see the results. Make sure you are clear on what you are paying and what results you can expect to see. You should also be aware of the policy if you don’t get any results.
Picking the right SEO expert is not easy, but if you know the right questions to ask, you will find much better results. While an SEO company should never guarantee a specific ranking result, don’t spend your hard earned money on a company that cannot guarantee at least a set amount of effort.
Steven Magill
http://www.articlesbase.com/computers-articles/looking-for-a-welsh-seo-expert-704098.html
