Live From Madison Square Garden, SEO Vs Sem!
A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.
Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.
Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.
If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:
A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.
B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.
C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.
D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.
E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.
F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.
Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.
Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.
Erkan Meydanlioglu,Mr
http://www.articlesbase.com/online-business-articles/live-from-madison-square-garden-seo-vs-sem-120682.html
Originally posted 2009-12-15 00:44:16.
How do I become proficient at SEO?
I am interested in landing a SEO position but my experience is at the entry level. There are positions out there but they all require 2-3 years experience
is there any type of especialized training or certification that would help me be more marketable?
You can learn SEO online. You can read articles to learn various strategies used to promote a website.
If you are a beginner then you can also read seobook.com
All the best!
Originally posted 2010-09-22 03:47:07.
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Duration : 0:7:26
Originally posted 2010-02-05 13:28:26.
How do I get my website popular without the learning curve?
Ok, Im a good Christian man. Ive been working hard at SEO and SEM, considered blackhat, know a bit of white hat and can generate a few visitors. But if you would, please, just show me the window. Things can be arranged.
Hello,
The vast majority of the time the top results on google are either showering search engines with money or have paid experts to come in and optimize their website. Neither is cheap – I have a close associate who actually paid over 15k a while back to have his page come up on the top results – not really much if you can make it back in profits though. I disagree with the above poster because now this guy generates over half a million in yearly sales – so SEO optimization is well worth the money.
Pay per click advertising is a good start for a moderate budget – it really doesn’t bring that much of a return though.
As for your actual SEO make absolute certain that your page’s content is keyword heavy. Pick around 10-15 different keywords and use them over and over again inside your content so the search engines know that your page is relevant to the meta tags. It is also important to add as many pages as possible to your website – in the beginning months it is suggested to try to write 10-20 new LANDING pages that are keyword heavy – the more pages, the more the search engine will like you. It could also be beneficial to add a site map at the bottom of the page; search engines like linked pages.
If you have any further questions, feel free to contact me via email through my profile!
Good Luck!
Edit: I would also like to add one thing… Not sure if the above examples used by Coder are applicable. It totally depends on the website to be honest. If you are selling a product then SEO is definitely something that needs to be considered because all of your competition is trying to cut ahead with it. If its a blog – well, content is the only thing going for you. It is also a fine art to be able to type things that sound pleasant to the ear but are also keyword heavy – this would get you extremely far.
Now the question you need to ask yourself is: Is it worth leaving out SEO because some random guy on yahoo answers told you a couple sites made it to the top without it? Sure content is everything but don’t cheat yourself because all of your google competition is taking that extra step to get a higher score.
Originally posted 2010-01-09 17:47:32.
The Right Way to Create a Landing Page
If you really want to convert visitors into customers, then you need to have a landing page that works. These tips are the tools you need to create winning landing pages. You can use Landing Pages to promote new product launches such as 5 Minute Membership Sites Review.
Your landing page must load easily. Don’t add too many unnecessary graphics and make it slow. It’s a big turn off to reach a page that’s taking too much time load. Limit the graphics on the page to avoid taking the focus away from main focus of the page: conversions. Make a point of limiting the amount of code, photos, and other items that could lengthen load time. Focus on the copy instead, in order to make it more effective. When you have to use the headline, don’t use a graphic for it but use text. Create a more agile landing page whenever it is possible to do so. A page that takes too long to load is a terrible reason to lose potential conversions.
Your graphics can also be very important to conversions but tend to be less so; still you should test them because it’s all important. But be sure your graphics are not over-bearing and basically make people hit the back button. Your conversions will definitely increase if you use the right call to action statements, and you won’t know what’s best until you test. Another reason for call to action graphics is to minimize any extra work by the visitor. Whatever kind of site you have, you need to make things as smoothly as possible for your site visitors. There are new products being launched all the time for example 5 Minute Membership Sites Bonus which will benefit from Landing Pages.
You are the only one who can lend credibility to your landing page. One of the best ways to do this is with testimonials. Landing pages with strong testimonials get real results. If you lack testimonials from clients at this point, turn to friends or family for honest and objective opinions. Do not overlook the importance of testimonials on your landing page or it could have a negative impact on sales. Small things can have a huge impact on the effectiveness of your landing page. To begin with, there is a lot of testing and trial and error but once you figure it all out you’ll agree it was well worth the effort.
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Do not Commit These Adwords Blunders That may Price You A Fortune
Adwords is a great platform for any webmaster who wishes to have tons of convertible potential customers. Adwords can get your online business name to choose from and may also get your enterprise more leads and/or sales. But nevertheless, there are actually many struggling advertisers who have misplaced a whole lot of money with AdWords and have not noticed much revenue. You will discover that is simply because they don’t prepare and in addition simply because they are making some straightforward to avoid Adwords blunders. You can’t just shell out lots of cash on Adwords and assume to have the results you need. If you would like to devote your money needlessly, that is the way to perform it. In this document we will be talking about a few AdWords mistakes which you should stay away from.
You might absolutely would like to stay away from a single Adwords mistake that isn’t associated to advertisements or keywords at all. You guess it, some campaigns don’t be successful despite the fact that the advert is made properly. The basic reason for that is there isn’t a suitable landing web page around the other facet of your ad. You should only lead people for your homepage if it is concentrated and it’s not as well busy with other stuff going on. To put it a different way, your landing page has to match the advert you may have. It must include components which can be included with your adverts. Your website visitors should not have to search by means of the page to search out what they came looking for. They must find it immediately. If they are pressured to discover what they came to search out, they’ll only leave and you will not make any cash.
One other prevalent error isn’t focusing on the exceptional promoting point of the solution. In case you aren’t confident of your specifics of the solution, you’ll never have the opportunity to create a targeted advert. It is important to stand out from the competition and the most effective approach to do that should be to establish what tends to make you unique. You’ll want to consider why everyone would pick you more than everybody else. What separates your product or service from the many other individuals advertised with it? Devote plenty of time pondering about your USP and for those who do not assume there exists one, just generate one particular. To be profitable with Adwords, on the other hand, you will want to placement your item accordingly.
Whenever you 1st begin making use of AdWords, you will observe that the subject material network is on by default. If your goal would be to appeal to substantial top quality site visitors without the need of losing your funds, uncheck the selection that permits your adverts to become demonstrated around the content material network. You might get a decrease top quality of targeted traffic with the information network. When you may get quite a bit of advert impressions, chances are you’ll also only get a low click on as a result of fee. The main purpose for using Adwords is always to get a higher CTR, but when your advertisements are displayed to people today who are not looking for the particular supply, you will not get lots of clicks. Although you may get a handful of clicks, they will not convert into sales incredibly well. In conclusion, in case you steer clear of these widespread blunders you must see an improvement as part of your Adwords benefits. Goal at fine-tuning your Adwords campaigns so that you happen to be only attracting the sort of targeted targeted visitors that will convert perfectly and you are going to be happy with the enhance in your profits.
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