A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.

Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.

Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.

If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:

A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.

B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.

C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.

D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.

E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.

F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.

Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.

Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.

Erkan Meydanlioglu,Mr
http://www.articlesbase.com/online-business-articles/live-from-madison-square-garden-seo-vs-sem-120682.html

Originally posted 2009-12-15 00:44:16.

I am interested in landing a SEO position but my experience is at the entry level. There are positions out there but they all require 2-3 years experience
is there any type of especialized training or certification that would help me be more marketable?

You can learn SEO online. You can read articles to learn various strategies used to promote a website.

If you are a beginner then you can also read seobook.com

All the best!

Originally posted 2010-09-22 03:47:07.

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Duration : 0:7:26

Originally posted 2010-02-05 13:28:26.

Ok, Im a good Christian man. Ive been working hard at SEO and SEM, considered blackhat, know a bit of white hat and can generate a few visitors. But if you would, please, just show me the window. Things can be arranged.

Hello,

The vast majority of the time the top results on google are either showering search engines with money or have paid experts to come in and optimize their website. Neither is cheap – I have a close associate who actually paid over 15k a while back to have his page come up on the top results – not really much if you can make it back in profits though. I disagree with the above poster because now this guy generates over half a million in yearly sales – so SEO optimization is well worth the money.

Pay per click advertising is a good start for a moderate budget – it really doesn’t bring that much of a return though.

As for your actual SEO make absolute certain that your page’s content is keyword heavy. Pick around 10-15 different keywords and use them over and over again inside your content so the search engines know that your page is relevant to the meta tags. It is also important to add as many pages as possible to your website – in the beginning months it is suggested to try to write 10-20 new LANDING pages that are keyword heavy – the more pages, the more the search engine will like you. It could also be beneficial to add a site map at the bottom of the page; search engines like linked pages.

If you have any further questions, feel free to contact me via email through my profile!

Good Luck!

Edit: I would also like to add one thing… Not sure if the above examples used by Coder are applicable. It totally depends on the website to be honest. If you are selling a product then SEO is definitely something that needs to be considered because all of your competition is trying to cut ahead with it. If its a blog – well, content is the only thing going for you. It is also a fine art to be able to type things that sound pleasant to the ear but are also keyword heavy – this would get you extremely far.

Now the question you need to ask yourself is: Is it worth leaving out SEO because some random guy on yahoo answers told you a couple sites made it to the top without it? Sure content is everything but don’t cheat yourself because all of your google competition is taking that extra step to get a higher score.

Originally posted 2010-01-09 17:47:32.

If you really want to convert visitors into customers, then you need to have a landing page that works. These tips are the tools you need to create winning landing pages. You can use Landing Pages to promote new product launches such as 5 Minute Membership Sites Review.

Your landing page must load easily. Don’t add too many unnecessary graphics and make it slow. It’s a big turn off to reach a page that’s taking too much time load. Limit the graphics on the page to avoid taking the focus away from main focus of the page: conversions. Make a point of limiting the amount of code, photos, and other items that could lengthen load time. Focus on the copy instead, in order to make it more effective. When you have to use the headline, don’t use a graphic for it but use text. Create a more agile landing page whenever it is possible to do so. A page that takes too long to load is a terrible reason to lose potential conversions.

Your graphics can also be very important to conversions but tend to be less so; still you should test them because it’s all important. But be sure your graphics are not over-bearing and basically make people hit the back button. Your conversions will definitely increase if you use the right call to action statements, and you won’t know what’s best until you test. Another reason for call to action graphics is to minimize any extra work by the visitor. Whatever kind of site you have, you need to make things as smoothly as possible for your site visitors. There are new products being launched all the time for example 5 Minute Membership Sites Bonus which will benefit from Landing Pages.

You are the only one who can lend credibility to your landing page. One of the best ways to do this is with testimonials. Landing pages with strong testimonials get real results. If you lack testimonials from clients at this point, turn to friends or family for honest and objective opinions. Do not overlook the importance of testimonials on your landing page or it could have a negative impact on sales. Small things can have a huge impact on the effectiveness of your landing page. To begin with, there is a lot of testing and trial and error but once you figure it all out you’ll agree it was well worth the effort.

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Adwords is a great platform for any webmaster who wishes to have tons of convertible potential customers. Adwords can get your online business name to choose from and may also get your enterprise more leads and/or sales. But nevertheless, there are actually many struggling advertisers who have misplaced a whole lot of money with AdWords and have not noticed much revenue. You will discover that is simply because they don’t prepare and in addition simply because they are making some straightforward to avoid Adwords blunders. You can’t just shell out lots of cash on Adwords and assume to have the results you need. If you would like to devote your money needlessly, that is the way to perform it. In this document we will be talking about a few AdWords mistakes which you should stay away from.

You might absolutely would like to stay away from a single Adwords mistake that isn’t associated to advertisements or keywords at all. You guess it, some campaigns don’t be successful despite the fact that the advert is made properly. The basic reason for that is there isn’t a suitable landing web page around the other facet of your ad. You should only lead people for your homepage if it is concentrated and it’s not as well busy with other stuff going on. To put it a different way, your landing page has to match the advert you may have. It must include components which can be included with your adverts. Your website visitors should not have to search by means of the page to search out what they came looking for. They must find it immediately. If they are pressured to discover what they came to search out, they’ll only leave and you will not make any cash.

One other prevalent error isn’t focusing on the exceptional promoting point of the solution. In case you aren’t confident of your specifics of the solution, you’ll never have the opportunity to create a targeted advert. It is important to stand out from the competition and the most effective approach to do that should be to establish what tends to make you unique. You’ll want to consider why everyone would pick you more than everybody else. What separates your product or service from the many other individuals advertised with it? Devote plenty of time pondering about your USP and for those who do not assume there exists one, just generate one particular. To be profitable with Adwords, on the other hand, you will want to placement your item accordingly.

Whenever you 1st begin making use of AdWords, you will observe that the subject material network is on by default. If your goal would be to appeal to substantial top quality site visitors without the need of losing your funds, uncheck the selection that permits your adverts to become demonstrated around the content material network. You might get a decrease top quality of targeted traffic with the information network. When you may get quite a bit of advert impressions, chances are you’ll also only get a low click on as a result of fee. The main purpose for using Adwords is always to get a higher CTR, but when your advertisements are displayed to people today who are not looking for the particular supply, you will not get lots of clicks. Although you may get a handful of clicks, they will not convert into sales incredibly well. In conclusion, in case you steer clear of these widespread blunders you must see an improvement as part of your Adwords benefits. Goal at fine-tuning your Adwords campaigns so that you happen to be only attracting the sort of targeted targeted visitors that will convert perfectly and you are going to be happy with the enhance in your profits.

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When you start a website and plan to sell a product on it, the first thing that strikes you is how to convert your visitors into buyers, once you start getting the traffic. Please continue reading to discover several tested and accepted methods to put your conversion rate on the upswing.
Decades of experience shows very clearly that if you can get an audience to read your sales or marketing material multiple times in a relatively short period, then you will experience higher conversion rates. It’s really all about building trust and positive relationships with people, and when they trust and believe what you’re saying – then you’re closer to home. Of course, you must have some means for contacting them; so ask them for their contact information. However as powerful as it is, hundreds of thousands of online marketers will ignore doing it. You can either ask for just the email address, or what many do is the email and first name. There are other factors involved here, but the average number of required exposures before a sale will most likely occur is between five and seven.
What goes hand in hand with this approach is called relationship marketing, and that is something you need to be aware of and do right. You should also familiarize yourself with website optimization with regard to optin box concerns. Some sales pages make use of popups, fade-ins, slide-ins, and all kinds of techniques. If you want to go a step further, you can also have a dedicated landing page where you can collect your visitors email addresses, before forwarding them to your main site. This approach does require some work, but not a lot really, but no matter what you should do all you can to build a list. Before launching any new site, it is always highly recommended to ask for the opinions of other people. In other words, you should have someone you trust go through your website and see if there are any loopholes that you should take care of before launching the site. If you want to go straight to the horses mouth, then put a feedback form on your site and ask your site visitors what they think. Hopefully the cumulative effect will be that your conversion rate will improve. Remember that working to increase your conversion rate is a process and it does take some time to do.
If you cannot afford to have a copywriter critique your site, then maybe you can save up or offer something like a barter exchange. Feedback from an experienced copywriter is better than nothing if you don’t have the funds to hire a freelancer. By doing this, you’ll realize that improving your conversion rate greatly depends on tweaking your copy where ever needed. There is much more to what we discussed, but these conversion rate tips have shown to be effective and they’re worth your time to investigate and learn more.

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Once you are an internet marketer, Have you ever seen about PPV Marketing. It can take you some time to achieve success with Pay Per Click. Before you create your first campaign you have a lot that you need to discover and learn. It is still possible for you to fail with PPC, even if you find every last bit of information. There are definite systems which the campaigns are based on that have led to people becoming successful online. You can use PPC to drive traffic to your virtual real estate if you want to make an income online. However, the drawback is that if you take the wrong approach you can end up spending a lot of money without seeing any results. Here are certain steps you need to take if you are using PPC to increase your sales.

I know that, that you will be concerned in  hundreds of thousands of inbound links to your site, If that’s correct then Opt for PPV Online Marketing. Consider the overall cost of your campaign. Spending 5 cents on a single click might not appear to be a lot of money. A nickel per click can still be quite expensive once you have done the calculations. You will find that twenty clicks are worth $1. A hundred clicks will set you back five dollars. Just think of all the people who will click on your ad just because it seems interesting, considering the number of people who use the internet. Can you spend so much money? You need to make sure you calculate everything before accepting or bidding on a campaign. You may find that you are deep in debt!

You need to create different campaigns for content pages and search engine pages. Marketing your services or products to potential customers who read your ads will be that much easier. You must implement different angles to target prospects on search engines and those who read articles. You need to remember your landing pages when writing your ads You want to be certain you aren’t focusing on the wrong things! You will find that you will end up spending quite a bit without making any sales.

Read the Adwords blog. While we don’t really want to advocate a site that is not our own, we cannot deny that the Adwords blog is a great site for tracking the developments in pay per click advertising methodology. This is one of the best places to stay ahead of the curve regarding new trends.

It is where you will find news of new algorithms and how much success certain people are having. The Adwords blog is the place to go for the latest, most accurate information about the world of pay per click.

It is possible to become successful with PPC easily. PPC has been around for a long time and many people either forget that it is available to help drum up business or think that the system is too complicated for average people to use. It is possible even for novice internet marketers to find success with PPC campaigns. All that needs to be done is for you to learn all you can before spending money on the system. The more you research the higher your chances of becoming successful with PPC. Great fortune! You can do anything you wish!  In case you like to find out more about it, I highly recommend you take a look at PPV Online.

Getting the Balance Right

Ever since the infamous Florida update in Google the corporate world has concentrated on pushing its marketing budget into paid search largely ignoring natural search as a driver for visitors. This situation was forced on them in the outset as Florida kicked most of the bad practice employed by the corporate world in their lazy SEO campaigns and thus their sites lost all profile in Google searches.Prior to Florida, the lions share of visitors were shuttled in to these sites via Google and there was an almost lemming like philosophy that things would never change. The problem was rooted in a complete lack of understanding by marketing directors who were quite happy to throw money at easy to buy link campaigns and incestuous micro site relationships.

When Florida hit, it was like a ‘Virtual Hurricane’ lashing the corporate Internet world, and when it subsided Florida had swept much of this world clean away leaving the big company stat programmes and log files ‘flat-lining’.Huge retail operations lost their complete natural search profile and it sparked a ‘gold rush’ to buy supplemental traffic whilst somebody figured out what the hell had happened. As the weeks passed the marketing directors realised they had been complacent and offered themselves like sacrificial lambs to the Search Engine Optimisation industry in a bid to rekindle their organic search traffic.

Mis-Selling

What happened next was comparable to the miss-selling of pensions in the late 80’s, everyone who had heard the word optimisation was suddenly an expert and hundreds of unscrupulous agencies milked the corporate world for all its worth without delivering any chance of regaining their natural listings.After a few months a number of agencies who had concentrated in ‘paid search’ cornered the market and were able to give marketing directors some level of comfort on their ROI. As time went by natural search became a subject to overlook by the respective marketing departments and as the paranoia grew so did the myth that it was impossible to generate quality natural search profile. As the industry changed many of the ‘bandwagoners’ populating the SEO industry died as they could not fulfil their promises, this was because Google evolved further and became even better at nailing bad practice. Some scratched out a living in paid search and gradually pushed up the bid prices. In the end medium sized businesses started on the paid search route and prices for generic terms continued to rise and in many cases doubled and trebled. Click fraud became rife as medium size businesses fought for the middle ground and paid search started to become abused as a process.

Landing Page Algorithm

To counter this Google released a new type of algorithm, this one targeted the paid search market to ensure that the user experience was improved and stringent penalties were applied to Adwords campaigns that delivered poor landing pages for visitors arriving through the adverts. Whilst all this mayhem was going on, a small number of optimisation agencies grasped what was needed to establish a website in Google and get it featured ethically in natural search. These agencies learnt to unravel complex dynamic e-commerce websites and make them search engine friendly. Gradually their work started to pay dividends as these new Google compliant websites gained both profile and publicity. Before long corporate directors started to ask questions about why their company sites are failing in natural search as they could see some of their competitors were now being successful. Add this to the ongoing paid search issues and a gradual understanding that their paid search campaigns were only targeting a small market sector and the industry had turned a full circle. It is increasingly understood now that the right blend is a good natural profile and the use of paid search as a tactical marketing tool rather complete dependency solely on paid search as the driver of search engine traffic.

Search Marketing

As the wheel of optimisation starts its next revolution there are now real opportunities for marketing directors to ensure they hand pick their Search Marketing agency from the small crop of established ethical companies. These companies will provide a service that will ensure the balance is right and this time round there will be no excuses. Any corporate company selling on the Internet must address the natural search verses paid search balance and select an agency that can deliver on both fronts.

Emma Baker
http://www.articlesbase.com/seo-articles/search-engine-marketing-getting-the-balance-right-140412.html

Confessions of a Brisbane search engine link cloaker

This article looks at the business practice of link cloaking and accuses Google of double standards when it comes to misdirecting web surfers to irrelevant content.

Link cloaking is where search engines are given different pages to index than are available to web surfers. Server software detects that a search engine is visiting a particular web page and shows the search engine spider different text and keywords to what would be normally seen.

Many so-called, Black Hat SEO companies use link cloaking to give their clients a competitive advantage when it comes to search engine rankings.

As part of my SEO education and experimentation I purchased some link cloaking software. I have installed it on one of the sites I manage and I must say it works pretty well. I won’t tell you which site in case someone tells on me and I get banned by the major search engines.

I suspect the reason it does work so well in terms of generating traffic and leads is that I have loaded it with a lot of very industry specific keywords and word combinations. I find part numbers and industry jargon words work very well.

These keywords are usually in the real web site, but what the link cloaking software does is improve the keyword density by generating hundreds of pages with different keyword combinations and put the keywords in the title tags of those pages.

What tends to happen is the visitor clicks on the link in the search engine results page (SERP), goes to the web site, doesn’t see what they were searching for immediately, but then uses the search facility within the web site to find the right pages.

I’ve been running the cloaker software for over 9 months now and am getting better and better results. I’ve also noticed that the search engines seem to lap it up and increase the frequency of their visits, possibly because the content is always changing.

Yes, most of the pages are in Google’s supplemental index. I really don’t care because even those supplemental pages generate clicks, visits and sales.

A lot of SEO’s frown on link cloaking and pretend it is unethical. Te reality is that Google supports link cloaking type behaviour through it’s Adwords revenue stream.

With Adwords, it doesn’t matter about the relevancy of the linked page in the ad, if you are prepared to stump up the cash to purchase some keywords you can send clickers to any page you want.

If Google was serious about the ethics of link cloaking, they would make sure the landing page from an Adwords page was relevant to the search terms. Ever noticed that ebay seems to be selling exactly what you want and when you click on the ad there’s nothing relevant?

White Hat, Black Hat, Grey Hat? Link cloaking does work and it’s a risk I’m prepared to take.

John Hacking
http://www.articlesbase.com/internet-articles/confessions-of-a-brisbane-search-engine-link-cloaker-122033.html