Local Search Marketing – Intro to Free Local Listings with Google, Yahoo, & Bing – Part 1
http://www.smallbusinessonlinecoach.com/locallistings/
Come see our new UPDATED 2009-2010 Google Maps/Search Engine Local Listings Course! Totally FREE!
Learn how to Get Your Business On Page 1 of Google Without Even Having a Website by Understanding How to Use Google Maps a Weapon to Out Rank ALL Your Local Competition
http://www.smallbusinessonlinecoach.com/locallistings/
Everything you could possible want to know about local search marketing.
Duration : 0:9:10
Originally posted 2010-10-09 02:18:13.
Some Really Effective SEO Strategies
With Internet becoming more and more popular and powerful, the importance of search engine optimization continues to grow. One can make the most of Internet marketing efforts by following the some steps that top ranking sites do for improving their rankings. One may think that these sites are spending lots of money to get there. But reality is that sites who come out on top, follow some basic search engine optimization guidelines. These are easy to follow and often cost little or nothing to put into practice.
1. Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.
2. Manually submit your site to Google.If you’d like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords.However, this may take some time.For faster inclusion, visit Google and submit your site manually.
3. Purchase a listing with Yahoo! Directory Submit.Yahoo! like Google provides many search products.However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.
4. Make sure you are using keywords with a high KEI.This measure takes into consideration both the popularity and competitiveness of your keywords.By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.
5. Engage in a link building campaign.The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important.A great way to do this is through article submission or affiliate programs.
6. Make your site easily to crawl.Search engine do not like dynamic pages.Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website.Make sure to use HTML coding and avoid dynamically created pages.
7. Be patient.Once you follow these suggestions, allow search engines time to re-index your site.In the Internet age, we’re looking for instant results.However, it does take some time for all of your search engine optimization techniques to take hold.
By implementing the suggestions we’ve discussed in this article, your search engine optimization efforts can generate positive returns.As the world of search engines continue to evolve, it’s important to learn about the latest techniques and requirements for improving search engine results.Continue to focus on SEO.If you do, you’ll find yourself at the top of the rankings!
Eexperts India
http://www.articlesbase.com/seo-articles/some-really-effective-seo-strategies-738935.html
Originally posted 2010-02-16 13:08:01.
How To Fine Tune Your Organic Seo Techniques
Organic search engine optimization (SEO) is the process of optimizing your website or page so that you will become one of the top results in a search engine query. Increased link popularity results in higher Search Engine rankings for your chosen search items so this is one of the most effective methods for organic SEO.
The Advantages of Organic SEO
Many people look down on organic Search Engine Optimization, preferring to use other techniques (such as pay-per-click search engine advertising) that – to their minds – result in higher page rankings in the minimum amount of time. What they don’t realize is that, while this technique does result in higher page ranks, they get smaller profit margins in return because of the ‘cash up front’ that they have to forego.
Organic SEO Secret
The ‘secret’ to organic SEO is in its “natural” approach to increasing inbound links to your website – which means getting visitors to your website, and enticing them to link to your page. In a sense, organic SEO is a two-step process: getting people interested enough in your website to pay a visit; and providing sufficiently interesting content to persuade them to link to your site.
Organic SEO also involves finding the right keyword to optimize for. If you are not sure what your key phrases are, there are online tools available to help you. These tools are useful in keyword research which will help you refine your organic SEO approach.
Get Indexed
Organic SEO begins with getting indexed by the search engines. If you are not in a search engine’s index, you will not be included in search engines results pages. Thus, you have to submit your site to search engines.
Search engine submission can be done through a lot of ways. You can do it through the most obvious way; that is, by submitting your site URL to Google, Yahoo and other search engines you wish to be part of.
Another popular way of getting indexed is by submitting your site to open directories such as DMOZ. This particular open directory is used by Google, so if you get your site listed there, the Googlebot will certainly find you.
In line with directory submission, links from important sites can get you indexed quickly. If you want fast results, buy a one-way link from an important site (not a link farm, mind you) so that Googlebot or any other search engine spider can follow that link to your site and in consequence get your site indexed. In the same way, you can also try site submission services.
Be an Active Netizen
You can also consider taking proactive approaches to optimizing your website. Think about getting into offline optimization strategies such as participating in online forums or blogs, submitting articles, writing press releases and directory submissions, all of which will give you opportunities to ‘seed’ links pointing back to your website.
One excellent approach is to start a blog or two about your key phrase, and then link these blogs to your website. Make sure, however, that you continually add fresh content to both your blogs and your site. There is nothing more frustrating for visitors than finding old, outdated content. Providing fresh and interesting content on a regular basis will encourage more people to visit your site.
Organic SEO: It’s Best When It’s Natural
Organic Search Engine Optimization’s involves more sweat than cash; as such, your profit margins are larger than the other techniques. More importantly, you don’t have to worry about spamming search engines, or engage in ‘black hat’ strategies that risk your getting banned or having your listings dropped. It may entail a little pain, but the long term benefits add up to a major amount of gain.
So optimize your website the natural way – and watch your page ranking grow. In due time, you will feel the satisfaction of having a top-ranked page.
David Bain
http://www.articlesbase.com/internet-articles/how-to-fine-tune-your-organic-seo-techniques-137198.html
Originally posted 2010-07-10 04:13:17.
Seo- The Difference Between Black Hat And White Hat Seo
A discussion of black hat and white hat SEO is as pointless as a discussion of the difference between black and white witchcraft. In witchcraft, the minute a technique is used to control the outcome of a situation it is known as black magic. The same can be said of SEO. A technique used to manipulate the search engines is known as black hat SEO. The problem is that white hat SEO does precisely the same thing so it is not any less “dirty” than black hat in some ways
An SEO tactic, technique or method is considered “White hat” if it conforms to the search engines’ guidelines and does not attempt to deceive it. White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
White Hat advice is generally summed up as creating content for users, not for search engines, and then make that content easily accessible to their spiders. It is more about user friendliness and accessibility rather than about tilting the odds seriously in one’s favor.
Black hat” SEO employs more deceptive methods to try to improve rankings. The search engines usually disapprove these methods. This can range from text that is “hidden”, either as text colored similar to the background or by redirecting users from a page that is built for search engines to one that is more human friendly. As a general rule, a method that sends a user to a page that was different to the page described in the search is called Black hat. Search engines can and do penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines’ algorithms, or by a manual review of a site.
Chris Angus
http://www.articlesbase.com/internet-articles/seo-the-difference-between-black-hat-and-white-hat-seo-91951.html
Originally posted 2009-03-24 13:54:59.
Search Engine Optimization: 11 Basic SEO Strategies for Beginners
Copyright (c) 2008 OnlineBizU.com
Search engine optimization (SEO) is the process getting your website ready to be found in organic webs searches. By organic searches, I’m referring to web searches that appear naturally as the result of a search for a particular keyword or phrase, rather than appearing in the sponsored links (pay-per-click advertising) section of a search page.
Frankly, for the first few years I was online, the thought of doing my own SEO made my eyes cross, and I was overwhelmed at where to start. I even toyed with the idea of hiring a specialist to do this for me, but never got around to it. However, over time, I slowly began to see a pattern emerging, and started to optimize some of my sites accordingly. One of the best days of my business was when I recently ranked #1 for a particularly competitive search term.
I’m not a search engine optimization (SEO) specialist, nor do I play one on TV. However, even a new business owner who creates and updates her own websites can implement some very basic SEO strategies to make her website appear higher in the organic rankings on certain keyword searches.
Here are the 11 strategies that I regularly implement on my sites for better SEO positioning:
1. Page title tags. This is the page information that you see in the blue bar of your browser in the upper left-hand corner when you visit a website. For best SEO, use your top 2 keywords in your title tag. The best way to do that is separated with a bar, as illustrated in this example: Internet Marketing | Web Marketing.
2. Domain name: If at all possible, use one primary keyword in your domain name. You will have a slight edge over your competition by doing so. If you already have a domain that you have used for some time, include a keyword in the name of files for your website pages. Example: http://www.yoursite.com/internet-marketing.htm if your keyword is Internet marketing.
3. Meta tags. These are descriptions on a web page that are not seen by most visitors except when looking at the page source code in their browser. While the keyword and description metatags used to be the primary way that search engines indexed sites, that is no longer the case. However, you shouldn’t ignore them entirely, as it is still worthwhile to include them as a part of your page description. For optimal SEO, your meta description and keyword tags should be no more than 150 characters each.
4. Header tags. Header tags are the HTML code that indicates a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, H1, is the most important. Use your primary keyword one time in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.
5. Alt image tag: The alt tag typically describes an image in a floating text window when you put your mouse over the image if the image isn’t able to be displayed. The best use of any tag is to use your keywords in your image descriptions.
6. Content formatting. Search engines pay attention to formatted content, as in when text is bolded, italicized, and underlined. Make sure that you are bolding your keywords in the content of your website.
7. Keyword density. Keyword density refers to the number of times a keyword or keyword phrase appears on a web page. Rather than trying to focus on the number of times a keyword appears in the content of your page, aim for a more natural density by keeping your keyword phrases in mind as you write the copy for your page. Optimally, keyword density should be between 2% – 7%. There are a number of keyword density checkers available online to assist you with determining the keyword density of a page.
8. Anchor text. Anchor text refer to links on a page that connect your visitor to other pages. So, rather than telling someone to “click here” in the content of your page, include a keyword in your anchor text, as in “click here for dog training tips.”
9.. Inbound links. Reciprocal link exchange (you link to my site and I’ll link to yours) used to be a great way to attract the attention of search engines to your site. Now, search engines pay attention only to the quality and popularity of the site providing you with an inbound link that is not a reciprocal link. One of the best ways to get quality inbound links back to your site is to submit articles to high traffic article directories and submit press releases to paid press release services.
A second way to gain high quality inbound links is by listing your site in search engine-friendly directories in which humans review the listings. Google and other search engines place more credibility in the directories in which the listings are reviewed by real people than they do other kinds of directories. Consequently, these links are weighted more heavily and favorably in the inbound link evaluation process.
10. New content. Content is still king, so one way to increase your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.
11. Site maps. There are sitemaps that help a visitor navigate a site, and sitemaps that are expressly designed for the search engines. The two are not the same. To enhance your site, submit an xml sitemap to Google Webmaster Central and Yahoo Site Explorer. I use XML Sitemaps, http://www.xml-sitemaps.com/, to build search engine-friendly sitemaps on my sites.
Search engine optimization strategy is not a difficult as it appears. Take some time to do some keyword research for your site, and then spend another 15 minutes a day employing a few of these strategies until you have a well-optimized site. Why pay for visitors through pay-per-click advertising if you don’t have to?
Donna Gunter
http://www.articlesbase.com/internet-articles/search-engine-optimization-11-basic-seo-strategies-for-beginners-670954.html
Originally posted 2009-12-18 18:11:03.
How to get multiple search listings (details shown within)?
I was browsing across a search engine earlier today and wondered how it was possible to get multiple search results listed under your main result for example this was my results for searching for yahoo:
Welcome to Yahoo!, the world’s most visited home page. Quickly find what you’re searching for, get in touch with friends and stay in-the-know with the …
www.yahoo.com/ – 73k – 20 Jan 2007 – Cached – Similar pages
Mail – The best web-based email! – mail.yahoo.com/
Finance – finance.yahoo.com/
Radio – music.yahoo.com/
Movies – movies.yahoo.com/
So you see yahoo has associated pages found and linked to their initial result. It is just a curiousity I have, please no black hat SEO answers or anything like that.
They (= search engines) constantly send out specialized browsers (spiders, crawlers) that index all known pages and the links these have to new pages and among each other. They feed found info to data banks plus store them in a cache (the later if the page owner permits this). They do precalculations – so they do not do it for You from scratch every time. They calculate "how well Your "search word" fits to the content of a site" according to their sophisticated algorithms that take into account the context You see, the meta tags (hidden info on the pages ) and what other pages "think" of the site ( "think" = link popularity & what the pages use for the anchor text = human readable words of the link / what we read, since we do not often see the link but e.g. yahoo movies) is very valuable for the assessment. This informs engines how "others/the public/ppl" think of a page – their backbones are machines – they can not judje themslves. They take into account: who links whom, site’s age, where searchers go whether they return imiditely to continue
theri search … there are many things calculated additionally.
Not all are known.
The biggest things are IMHO content and link popularity – and the old human generated & evaluated site registers, wikipedia ….
You will find more details at webmaster and Seo info pages.
Originally posted 2010-01-14 17:48:14.
