How to get multiple search listings (details shown within)?
I was browsing across a search engine earlier today and wondered how it was possible to get multiple search results listed under your main result for example this was my results for searching for yahoo:
Welcome to Yahoo!, the world’s most visited home page. Quickly find what you’re searching for, get in touch with friends and stay in-the-know with the …
www.yahoo.com/ – 73k – 20 Jan 2007 – Cached – Similar pages
Mail – The best web-based email! – mail.yahoo.com/
Finance – finance.yahoo.com/
Radio – music.yahoo.com/
Movies – movies.yahoo.com/
So you see yahoo has associated pages found and linked to their initial result. It is just a curiousity I have, please no black hat SEO answers or anything like that.
They (= search engines) constantly send out specialized browsers (spiders, crawlers) that index all known pages and the links these have to new pages and among each other. They feed found info to data banks plus store them in a cache (the later if the page owner permits this). They do precalculations – so they do not do it for You from scratch every time. They calculate "how well Your "search word" fits to the content of a site" according to their sophisticated algorithms that take into account the context You see, the meta tags (hidden info on the pages ) and what other pages "think" of the site ( "think" = link popularity & what the pages use for the anchor text = human readable words of the link / what we read, since we do not often see the link but e.g. yahoo movies) is very valuable for the assessment. This informs engines how "others/the public/ppl" think of a page – their backbones are machines – they can not judje themslves. They take into account: who links whom, site’s age, where searchers go whether they return imiditely to continue
theri search … there are many things calculated additionally.
Not all are known.
The biggest things are IMHO content and link popularity – and the old human generated & evaluated site registers, wikipedia ….
You will find more details at webmaster and Seo info pages.
Originally posted 2010-01-14 17:48:14.
Search Engine Optimization-what is the Need for Search Engine Ranking?
Ever since the Internet was launched commercially in 1988, the World Wide Web has been inundated with billions of websites being launched. A majority of Internet users rely on Google, the worlds foremost Search Engine, when looking for information, products, research, etc. Google lists the sites in Search Engine Results Page (SERPs) according to the keyword/phrase that the user enters in the search box. The listings in the SERPs are from websites listed in the Google database. Google does not list the sites arbitrarily, and there is a method to this madness of Search Engine Ranking. Ranking for a website in SERPs is achieved with proper Search Engine Optimization. It does not help a business if the website is listed on the nth page of SERPs as searchers normally find what they are looking for in the first three pages of listing, or abandon the search after a few pages. Therefore it is essential for a website and business to be ranked and listed in the first three pages for keywords/phrases related to their websites and which searchers use.
Every website owner dearly wants their site listed on the first page of Google Search results and even aspires to be number one in the SERPs for particular keywords/phrases that are searched, or presume to be searched by users. But it is not possible for every one of the millions of sites that are listed in Search Engine results for a keyword/phrase to be listed on the first page or for every site to be number one. It is possible, however, to optimize a website according to Search Engine Optimization guidelines, principles, and Google guidelines, and achieve Search Engine Ranking for a website for particular keywords/phrases that are used in searches. Keyword Research for search terms is the first crucial and essential step towards optimization. It is useless to optimize a website for keywords/phrases that are not used by searchers or are searched very sparingly.
It is important to understand that ranking for keywords/phrases and listing in SERPs on the first page or at number one position cannot be achieved in a day, a week or a month, and requires continuous and regular SEO to achieve and maintain Search Engine Ranking. Ranking depends on the website design, keywords, competing websites, PageRank of the website and competing websites, number of back links, On-Page Optimization parameters, page content, and many other essential parameters. It is also essential to understand that Google uses a complex algorithm to rank individual pages, and not whole websites in SERPs, and considers millions of parameters for a web page. Only Google knows what those parameters are exactly, but Search Engine Optimization Experts and Specialists are aware of many of these parameters through years of analysis and use of Optimization techniques, and can rank a web page, or many pages of a website for keywords/phrases.
Some of the parameters to achieve Search Engine Ranking are keyword research, On-Page Optimization of website pages with keywords/phrases, page content optimization with keywords/phrases, and Off-Page Optimization with link building. Link building or acquiring Back Links is very important for your web pages. Back Links to your website pages from web pages with content related to your web page, or even from sites with unrelated content, but with high PageRank, is beneficial. But care has to be taken to ensure that these Back Links from pages with unrelated content are not from “Bad Neighborhood” sites like gambling, casinos, online pharmacies, or sex and porn related sites. The Quality of the Back Link is more important than the Quantity of the Back Links. It is just like having a few good friends instead of a hundred or a thousand casual acquaintances, or not so loyal friends, or friends with a bad background. After all, your reputation and stature in society depends on the company you keep. The same principle applies to your website in Search Engine Optimization.
For more information on Search Engine Optimization or if you want to achieve Search Engine Ranking for your website and keywords/phrases, please do visit our site or write to us.
Sunil Punjabi
http://www.articlesbase.com/seo-articles/search-engine-optimizationwhat-is-the-need-for-search-engine-ranking-720955.html
Originally posted 2010-01-10 18:13:04.
Internet marketing: The Beginning of the End of Search Engine Optimization
One of the constants in life is change, and this is especially true in this Internet age. It is either you evolve, or you dissolve; nothing stays the same.
As far as Internet marketing is concerned, times have really changed. Before, online marketers were obsessed with learning any tips and tricks available in order to get favorable listings in the search engines. But now, the trend seems to veer towards unconventional Internet marketing strategies.
Instead of being trapped in the complicated mechanics of search engine optimization (SEO), the wave is now flowing towards the more accurate and humanized features of user-driven indexing systems.
Right now, you may be thinking: Huh? What do you mean ‘humanized’? Worry not. Let us now analyze how Internet marketing has evolved.
Search engine optimization – the beginning of the end
Search engine optimization, or SEO, has dominated the Internet marketing industry for many years. It is widely accepted that more than 80% of your website traffic will come from the search engines. Although not many online marketers have come forward to back that claim, getting a good position in the search engines is still the way to go.
But search engines are not 100% perfect. They rely on robotic spiders to crawl through every single webpage on the Internet. These spiders will then index the pages according to the algorithms prescribed by the respective search engines.
There is nothing wrong with the process here. But the problem is that everything is automated. The robotic spiders cannot think like a human, therefore everything is either black or white to them; there is nothing in between. They might even list your web pages in the wrong category without your knowledge!
Humanized features of user-driven indexing system
User-driven indexing systems are totally different from the algorithms of SEO. Since the features are humanized, the users are able to classify websites under appropriate categories, or more commonly known as tags. This feature is so much more reliable than the approach of the spiders, because these websites are seen by actual human eyes.
Exit SEO, enter social bookmarking websites
Social bookmarking websites are the most popular kinds of user-driven indexing systems. There are a lot of these websites available on the Internet today, and they are very widely visited websites, if their Alexa rankings are anything to go by. Some of the more popular and hot Social bookmarking websites are Technorati, Furl and Feedmarker.
So what exactly are social bookmarking websites?
While surfing the net, when you see a website that catches your attention, you will add the URL of that site to your favorites under your ‘My Favorites’ folder on your web browser. With a click of your mouse, the URL is saved on your hard drive. This whole process is known as bookmarking.
Social bookmarking websites work pretty much the same way. But instead of saving a URL on your hard drive, you will be able to save it on a web server, under an appropriate tag. For example, if you come across an interesting dating website, you can save the website address under the tag ‘dating’.
Another interesting feature of social bookmarking websites is that you can share your list of ‘tagged’ websites with other users. If some of them are looking for dating websites, you can do your bit to help them by sharing your list with them. How cool is that?
How can Social Bookmarking benefit Internet marketers?
This exciting new technique can benefit fellow Internet marketing professionals in the following ways:
1. It will soon replace the search engines
This is a frightening prospect. Some experts are predicting that social bookmarking will soon replace the search engines as the information finding process of choice by most Internet users. The best way to take advantage of this growing phenomenon is to start using its features as early as today. Google and Yahoo!, you have been warned.
2. It can easily be manipulated
Social bookmarking is so much easier to manipulate. You have all the freedom in the world to place all your favorite websites in any desired tags without going through the sickening algorithms of the search engines.
3. The potential of tags
Tags are widely considered as the ‘keywords for the new Internet age’. They are now beginning to establish an interconnectivity that will soon cover many platforms and channels. If you want to dominate certain specific tags, then social bookmarking websites can be your launching platform.
Social bookmarking is destined to be the next big thing in Internet marketing. The current phenomenon that has taken the Internet by storm is blogging, and those who have taken early advantage are now reaping handsome rewards.
If you do not want to miss out on the next big thing, then now is the time for you to embark on the bookmarking adventure so that you are one step ahead of your competitors.
Wyatt Lee
http://www.articlesbase.com/seo-articles/internet-marketing-the-beginning-of-the-end-of-search-engine-optimization-65437.html
SEO Should Always Be Your Number 1 Priority
When you build your website it is important to know what factors must be present in your website in order to insure that you will receive enough web traffic and attract new customers on a regular basis. You want to be sure your website is unique and offers customers something different than other websites in your market. Texas web designers can help you make your site unique and get the traffic you need.
Web developers have realized over the last several years that website success depends mostly on something called SEO, or search engine optimization. SEO are techniques used to optimize a website and its content so that search engines will index it and list it in search results when a user types in keywords that relate to the products or services offered by the website. Texas web designers possess the knowledge to use various SEO techniques and methods which are necessary to insure that your site will rank high in search engine results.
When using SEO on your website you should first find out how many results are listed when you search for any given keyword on major search engines. Often there are thousands or even millions of results for keywords that relate to your business. Most web users do not take the time to read very many of these results, only the listings on the first page. This is why it is so important to optimize your website so that it is ranked at or near the top of the list. Texas web designers can help you implement SEO on your website to get it ranked high.
Texas web designers use many SEO techniques when designing your website which will insure your website has a higher ranking. One of the most important things is the content on your website. The keywords you use in your website’s content should relate directly to the type of business you have and products you offer. Think about what potential customers search for when they are looking for a business like yours. You web pages need to be content rich, or contain content that is relevant to your business and adds value to your website and is interesting for the reader.
Texas web designers can also help you optimize your page titles which are another important part of SEO. Page titles are necessary because they inform the user of the type of content they can expect to find on each web page. For example, if you have a page titled About Us users would expect to find information on your business. The page title also serves as a way in which search engines index your website and assign it a rank. Page titles should contain keywords about your business and should be succinct, no more than 50 characters.
Keyword repetition is an important part of SEO. It is important to use as many keywords as possible but still have your content remain logical; otherwise search engines may see your content as spam and blacklist your website. Texas web designers can help you to find the right keyword density for your website that allows your content to be interesting for readers as well as rank high in search engines.
When the Texas web designers build a website they will special attention to the SEO techniques listed above. You can be sure that they will use all the appropriate techniques correctly to get you the maximum page rank for your website.
Jordan FeRoss
http://www.articlesbase.com/internet-articles/seo-should-always-be-your-number-1-priority-679929.html
SEO – Why You Need it
Search Engine Optimization or SEO as it is popularly known as, is not something new nowadays.
Basically, if you want your online business to be successful, it’s a good idea to optimize your website on a regular basis to make sure it’s got a good position in the Web’s top search engines.
Now, what in the world is this SEO?
Thankfully, most of us here, know what it is, but for those who came in late… SEO stands for search-engine-optimization. Now in technical terminology, search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. (Thanks wiki !)
So in other words SEO means if you trying to optimize your site for the search engines, you are basically optimizing your page for those keywords for which you want a high page ranking. Basically, in order to maintain your page-rank, you have to keep on top of what’s happening in the rapidly changing search engine industry. The rules that affected your page rank yesterday may be meaningless tomorrow!
Search engines analyze title tags, image tags, link structure, directory structure, keyword density, prominence, and proximity, total words, total words in specific areas, alt tags, input tags, word repetitions, comment lines, domain name, directory name, filename, etc. The list is endless…..Moreover, to complicate things further, each engine has it’s own unique way of ranking pages, so you need to create different pages to exactly match the criteria of each one.
So, do you have to use SEO?
The answer to why you have to use it is an easy one. You need Search Engine Optimization to be number one, or maybe at least make your site income generating.
For the past few years, search engines would be the most widely used internet tool to find the sites that they need to go to, or the product or information they need. Most people that use search engines use only the ten top search results in the first page. So you basically need to get it done right. In other words, you need an expert…
Now once again why do we need to pay for SEO, when we can do it ourselves?
When you get online, you would want people to visit your blog and for this you will need traffic and for that you need Search Engine Optimization. Now, although SEO is the hottest way to drive targeted traffic to your site, it costs aplenty, unless you are skilled in it. Likewise, maximizing the benefits of an optimized website will also yield lots of earnings for the marketer.
It is not that people cannot make money from the net; it is because people can’t get traffic to their site. This is mainly because one of the common mistakes in generating traffic which we all tend to make is the method of how we generate traffic. The biggest mistake here is that you are not focusing on generating traffic, but instead, you’ve tried almost every method out there that can supposedly increase the traffic to your site.
If we adopt a pattern, that is to say, the first day, you try and find more links for better SEO, then the next day, you try and generate traffic with article marketing and the following day you try obtaining with CPC advertising – then the chances of getting traffic are much better.
Basically, if you want your online business to be successful, it’s a good idea to optimize your site on a regular basis to make sure it’s got a good position in the web’s top search engines. However, in order to maintain your page rank, you have to keep on top of what’s happening in the rapidly changing search engine industry. The rules that affected your page rank yesterday may be useless tomorrow!
With the rapid growth of the Internet, it is no doubt why Search Engine Optimization has become one of the hottest topics within Internet marketing. The amount of daily search engine traffic is staggering, and for an individual who is thinking of marketing their products or services online, the Internet can be a virtually limitless gold mine of potential customers.
However, to reach these customers you will need to position yourself on those same search engines that so many people are using daily looking for your services or products. When queried, a search engine will reveal all of the sites that it has in its database about a particular subject or product. If your site happens to fall into the requested search category, this is called your site or page ranking [PR].
However, and as mentioned earlier, usually only the first few (top 10) ranked websites get to reap the sweet fruit of victory over their competition.
To make matters worse, SEO or Search Engine Optimization is not something new nowadays. In other words, the search engine industry is continually evolving. You need to know which of the major “players” is powering the smaller search engines if you want to know where you should focus your optimization efforts.
In order to achieve this, you need to create multiple streams of traffic for your site. Settling for one source of traffic is simply not enough for most small to mid-size sites, or home-based business sites. Considering the competition most people experience with search engines, not to mention the ever-increasing trend towards ‘pay for inclusion’ with the major search engines, it can be a real challenge to get decent traffic from search engines.
Google is still extremely powerful with Yahoo! a close runner-up and MSN still a distant but threatening third. It must be also noted that many of the smaller search engines plus some paid listings are still powered by Yahoo and Google
Before you can actually begin to start optimizing a site, you must understand how search engines and their robots work. This information will give you a head start on the process of building an optimized web site.
Almost daily, we meet web designers who do not truly understand the function of search engines. This usually results in poorly developed sites in regards to search engine placement that usually disappear. Sure, anyone can build a site with a little practice. However, knowing how search engines work and building a site that meets its ever changing ranking criteria and also achieves top ranking results for key search terms, is quite different.
There presently exist two types of major search engines, robot-indexed and human-indexed. It is important to understand the differences between the two because the way they index pages will dramatically affect your sites position within them. The main idea of web site optimization is about getting ranked on search engines. So, it has nothing to do with how fancy your web site looks or getting ranked in the last few pages. This is where the page rank plays an important part for which SEO is an important criterion.
Obviously it is important to have a practical and easy navigation system and favorable looks, so that you can maintain the visitors you receive form the search engines, but those all come to play after the page rank.
About 95% of the search engines on the Internet are self-indexing or spider / robot indexed. The other 5% are human indexed and are usually referred to as directories. At this point, the important point to learn is that human indexed search engines cannot be manipulated and optimized for, as freely as a spider index search engine can. The good news is that with the advancements in the robot indexed search engines and their algorithms, they are getting closer and closer to human indexed search engines.
Search engines will simply keep on producing traffic forever once your site has been indexed. The problem is getting a good placement (first page) on good keywords and gets lots of searches. This is not always easy, especially if you are in a competitive field. Even if you have a poor search engine placement, you will still get some traffic. Search engines frequently change the algorithms they use for page ranks and for ranking sites. They don’t want unscrupulous site owners manipulating their indexing methods in order to get high rankings. By doing so, they damage the integrity of free search!
Regardless of how poorly the site has been optimized, the domain name (URL) will be indexed in most search engines and in almost every case; search engines will be able to return a web site address when asked. This means that if you were to go to a major search engine and type in your site name, you will probably see it right on top of that search engines results. Don’t be deceived by this type of search engine response as search engines categorize sites based on keywords, and visitors search for sites using keywords not the site URL.
Bottom line, most search engines will be able to return the correct URL address for any site if asked to, provided the site was indexed by them. This does not mean that the site is ranking well.
Once again, if someone searches for your domain name, it should pop right up on most search engines.
In fact, if this does not happen, that means your Internet presence has some fundamental deficiencies. To be successfully ranked on a search engine means your web site must achieve a favorable position over others based on a scale such as the keyword used for the search.
As mentioned earlier, the search engine industry is continually evolving and it is difficult to put the entire process into one article. It would take a couple of pages to go about each phase and for those interested in hard-core SEO, it is better to get hold of a book or a much more detailed article source.
Basically, just use the above to get a brief idea on how and where you should focus your efforts on Search Engine Optimization.
The Marketing Affiliater
http://www.articlesbase.com/seo-articles/seo-why-you-need-it-726595.html
Search Engine Marketing & Web Design
Search engine marketing, SEM, is the practice of promoting web sites by increasing their visibility in the results listings generated by search engines. This directly leads to the need to provide search engine optimization, SEO, – maximizing the potential for a site to appear higher in the search result listings.
Any company with a web site needs to understand good web design in order to be successful in the world of e-commerce. It is not only important for your web site to have good usability, but the web design must include search engine optimization. For example, sites heavy in graphics often provide information to web surfers, but little or no information to the robots that scan sites for search engine rankings.
Options open to companies include both professional SEO Workers – search engine friendly web design & optimization company designers, and tutorials which can guide your own staff in building an optimized site.
The accessibility of your site to search engines is directly related to how often consumers will find your company. Good SEO results in good SEM, which means that you can expect more e-commerce traffic on your web site.
If you decide to use in house staff for web design, look for information to guide the process under headings such as “SEO Workers Search Engine Optimization Articles, Tutorials & Tips.” There is a wealth of information available to aid web designers in search engine optimization and search engine marketing.
Remember that the usability of your site for consumers is not the same thing as accessibility of your site to search engines. There are specific techniques of web design that should be followed to ensure that search engines will give your page a high ranking. There are practices which need to be avoided because they can drop your pages in search engine rankings. Good tutorials will help your web site designer to watch out for these pitfalls.
If you hope to increase your e-commerce, your web site must be able to be found by consumers. If your site does not receive a high ranking in search engines it will not be found. If your web design is not search engine optimized it will not receive high rankings. And the result will be a poor result in the area of search engine marketing.
It is imperative to secure good SEO workers, whether professional or self-trained through tutorials, if you desire to increase your e-commerce revenues.
SEO Workers – Search Engine Friendly Web Design & Optimization Company. SEO Workers Search Engine Optimization Articles, Tutorials & Tips
Groshan Fabiola
http://www.articlesbase.com/internet-articles/search-engine-marketing-web-design-675144.html
