The Ten Important Steps for Optimizing your Website for Search Engines
“The Ten important Steps for optimizing your website for search engines:
In these ten steps we will know ten basics and important steps to optimizing a website to perform better on major search engines. If you will follow these steps correctly your website search engine position website will be surly improve depending on you industry competition.
Step 1 – Keyword Selection
Step 2 – Creating optimized Content
Step 3 – Site Structure
Step 4 – Internal Linking
Step 5 Submissions
Step 6 Link Popularity Building
Step 7 – Title and Meta tags
Step 8 Monitoring
Step 9 social bookmarking
Step 10 Testing
Step 1 – Keyword Selection
Selecting Keyword is the single most important factor in the entire search engine optimization (optimisation) process. Choosing the right and relevant keywords will not only help you in getting good search engine position and targeted traffic but it will also increase you return on investment (ROI).
Example: If you are a company based in UK providing search engine optimization (optimisation) (SEO) services. The first keyword in your mind would be definitely
Keyword Competition
SEO : 73,000,000
Search engine optimization : 63,600,000
Seo Company : 26,800,000
It is possible to get good ranking on these keywords but it will take lot of time and money instead you can target “”Seo Company Uk” and “Search engine optimization company Uk’ this way you are targeting two keyword at a time with less competition that means more chance of targeted traffic and good Search engine positions.
Keyword selection and research tools
The Overture Search Term Suggestion Tool
Site: http://inventory.overture.com/d/searchinventory/suggestion/
Word Tracker
Site: http://www.wordtracker.com/
Step 2 – Creating optimized Content
There has been lot of changes in the search engine algorithms but there is no change in the importance given to quality content. In this step we will focus on how to create optimized and unique content for high search engine positioning using the keywords we have selected in the first step.
Unique and well written content will both grab your visitor’s attention and at the same time, make them want what you have to offer. So write in keeping mind what your audience are looking for and targeted keywords.
First ask yourself some questions:
What services you offer
Do you provide the services your visitors are looking for
Do some research
Provide as much as possible information on the subject. Provide useful and unique information about your industry / subject area it can entice your visitors to visit your website in future. It has found that most of the online visitors search for information about their interests.
Content Optimization
Four important factors for optimizing content
1. Heading Tags – (H1 to H6)
2. Special Text – (bold etc.)
3. Inline Text Links – (Anchor text and alt tags for images )
4. Keyword Density – (number of occurrences of your targeted keywords in a page)
Heading Tags
By default text in these tags appear too large than standard text in a browser. We can customize it by using Cascading Style Sheets (CSS).
Tip: Do not use the same tag more then once on a page.
Special Text
It can be used in bold, colored, “”In quotes”" or (in brackets). Using special text will help draw the attention to important information and also add weight to your keywords.
Inline Text Links
Example: We provide seo services and web hosting.
You add a link to related page on your site to these bold words. it gives the reader a way to find the information you are referring to.
Keyword Density
Keyword density is the no. of occurrences of targeted keyword in the content of the page. You should not spam the targeted keyword in your content; recommended keyword density is between 4% to 10%.
Step 3 – Site Structure
You must structure your website to attract the visitor as well as the search engine spiders. The site structure will help spiders read your site. Keep the code as clean as possible so search engine spider can get to your content, where you want them to be.
Use CSS to cut down code extra code like for font style, tables, images etc…
Things to remember while planning site structure
Keep URL Short and close to Root of the site
While creating folder and files use keyword
Eg: for a page in web hosting packs www.domainname.com/web-hosting/website-hosting.html
Use Hyphens (-) while splitting name in to 2 instead of underscore (_) as shown in above example.
Step 4 – Internal Linking
Internal linking means linking to your pages within the website by way of sitemap, navigation bar, footer, header etc. The sitemap should be linked on all pages of your website to get spidered by search engines from anywhere. You should also include Google sitemap on your site to get indexed easily by Google. It adds relevancy to the linked page which directly helps in getting high rank for the linked page
Using text based links with anchor text, footer navigation and use inline text link will improve Your Internal Linking Structure. So spider can crawl it easily add relevancy to the linked page. The closer a page is in clicks from your homepage. The higher the value the page rank is assigned.
Step 5 Submissions
Where to submit:
o Search engines
o Web directories
Major search engines to submit
Google.com | yahoo.com | Msn.com
Major web directories to submit
1. Yahoo (paid)
2. Dmoz.org (most important)
http://www.about.com/
http://www.incrawler.com/
http://www.jayde.com/
3. http://www.wowdirectory.com/
Step 6 Link Popularity Building
There are 2 ways of building Link popularity
o Reciprocal link building (2 way link building)
o Non-reciprocal link building (1 way link building)
Reciprocal link building
There are some basic rules to follow when exchanging links:
Relevancy is more important
Check and make sure the reciprocal link aren’t being blocked and pages are indexed
Link pages with more than 50 links aren’t worth exchanging with
Non-reciprocal link building
It can be in form of paid link, directory listings, social bookmarking, article publishing ,blogs and press releases
Step 7 – Title and Meta tags
Once you have planned and completed the site structure and content integration. Its turn for Title Meta and Description. Unique and optimized title and Meta tags are really helpful in achieving higher search engine positions
Title:
this tag represents information of page this can be in browsers header bar
Meta keywords:
This include the targeted keywords for that particular page
Meta description:
The Meta description shows on the SERPS (search engine results page). It is used in describing the products / services you offer to your customers, you can describe specific pages within your website that shows in the search results page.
You can describe your pages the way you want them to be seen by your visitors in the SERPS (search engine results pages)
Next is alt tags, Alt tags is a white hat SEO practice used very commonly by search engine optimizers
Step 8 Monitoring
There are three basic things in the monitoring process. They are:
Monitoring your search engine positions:
You can go through the searches manually, you can use software like IBP to check your rankings or you can use online. There can find many related Seo tools listed here http://www.seocompany.ca/tool/seo-tools.html
Monitoring Back Links
Schedule weekly checks of how many backlinks you have and are your link partners still linking to you
Monitoring Changes in the Search Environment
The last thing you will have to monitor is for changes with the search engines themselves.
Visiting forums and subscribing to newsletters to keep yourself updated about search engines algorithm changes
Step 9 social bookmarking
The social bookmarking is used by many people to bookmark their pages and websites. Using the social bookmarking visitors can bookmark the sites listed in the social networking websites. The popularity of the websites in the social bookmarking world gauged by most favorites websites among the visitors. The most bookmarked website obviously will get more traffic than others and it can also help improving your search engine ranking in major search engines.
How does it work?
In a social bookmarking system, users store lists of Webpage Urls, which they find useful. Often, these lists are publicly accessible, and other people with similar interests can view the links by category, tags, or even randomly. Some social bookmarking systems allow for privacy on a per-bookmark basis.
Most bookmarking websites allows to enter multiple tags for your web pages in order to be searched by the visitors that helps social bookmarking visitors to get relevant and accurate search results for their keywords.
Advantages
1. Social bookmarking helps in promoting your website users market your site.
2. It indirectly helps by building a brand.
3. Generates targeted traffic.
Some important social bookmarking sites
Dig.com | Blink |Del.icio.us |Digg |Furl |Google |Simpy |Spurl |Y! MyWeb
Step 10 – Testing
You have created a great design and added SEO elements to your site. Now its time to see if all that hard work done has achieved the main goal of reaching the visitor and to convert them to a customer.
o Check for broken links :
o Other script errors
o Ease in navigating site
o visual appeal of the site
o placement of content
o are you able to find what u are looking for
You have created a great design and added SEO elements to your site. Now you should test your website for errors (i.e. 404 not found error, script errors etc.).
Check for broken links :
Other script errors
Ease in navigating site
Visual appeal of the site
Placement of content
Are your visitors able to find what they are looking for?
“
Sandeep Tyagi
http://www.articlesbase.com/seo-articles/the-ten-important-steps-for-optimizing-your-website-for-search-engines-67620.html
Originally posted 2010-08-01 08:35:58.
The Facts And Fiction Of Meta Tags
It amazes me sometimes, the amount of outdated and mis-information that can be found on the internet.
One of the best examples would certainly have to be Meta Tags. I still talk to people that are of the firm belief that all they have to do is add the proper META tags to a site and that site will automagically rank for their target terms. Where do they get this information? The internet of course.
With that in mind, I’ve decided to put down the fact and fiction regarding META tags as of 2007.
First, for anyone who is new to the net and unsure of what a META tag is, let me define what exactly META tags are.
META tags, are bits of code that are placed within the tags of a webpage. Their intent was and is, to give information on certain aspects of that page to software programs (such as search engine spiders) without that information being readily visible to the normal visitor.
The two best known (and misunderstood) META tags are the “description” and “keywords” META tags. It is the outdated and false information that is associated with these two tags that is the reason I am writing this article.
Let’s start with the description tag. The META description tag was designed to give robots visiting your page a brief description of what that page is about. It is this description that is often used along with the page title in the SERPs (search engine results pages). So, by adding the META description tag to a page, you are able to (sometimes) control the text used to describe that page in the SERPs.
The question is, does the META description help with the actual ranking of the page. At one point in time, yes, it did. Does it today? NO! Not at ALL.
Ok…now on to the META keywords tag. This particular tag, was originally intended to give robots indexing a page a list of keywords that particular page was about. This was a BIG thing. This tag literally allowed you to TELL the search engines WHAT keywords that page was supposed to rank for. Wow…imagine the possibilities.
Well, MANY people imagined the possibilities and MANY people to FULL advantage of them. So many, that within a matter of just a year or two of it’s initial use, almost none of the top engines even used it anymore. As of today, NONE of the top engines use the keywords tag in any way for ranking purposes.
So…does the keyword tag still have any uses? Nope. The thought was nice, but the greed of many webmasters quickly made this tag obsolete and useless. You will still find many sites using this tag as it doesn’t hurt anything, but it has absolutely no beneficial affect on ranking any longer.
To summarize, neither the META description or keywords tags have any positive affect on rankings. The only one of these two tags that has any use is the keywords tag and that is simply to assist in controlling the description used in the search engine listings.
If you run into someone telling you they will work with your META tags to help your rankings RUN, don’t walk away from them!
See you at the top!
John Buchanan
http://www.articlesbase.com/internet-articles/the-facts-and-fiction-of-meta-tags-136386.html
Originally posted 2010-07-17 17:13:47.
SEO Website Traffic Improves Ranking for Your Website
Your website is one among millions of websites and you wanted your website to be known to all of your target visitors or customers. Here at this point you are in need of Search Engine Optimization. Such seo services are offered by seo web traffic. With thousands of websites mushrooming every day, the web pages are getting increased in millions every month. Similarly, this is creating a high traffic in the web world. This leaves bad impact on target audience and when they set to find a particular website, it may be a big challenge for them to find it. Finally the particular website has to bear the result and no such good traffic will be found at the website.
This situation emphasizes the need of SEO background for websites. This is the most needful activity for websites of late. Seo website traffic in this regard, gone through extensively and found the exact parameters which would bring the high ranking position for your website on search engines. Since search engines are the perfect source of bringing traffic to your website, first of all the website should be made search engine friendly.
The SEO strategies are implemented in two levels i.e. Onsite Optimization and Offsite optimization. Onsite optimization is a strategy of making the website a search engine friendly. Seo web traffic follows the top level SEO strategies so as to make your website search engine friendly.
Offsite optimization is something that identifying and fixing SEO ranking and indexing problems. CMS for the site, basic keyword research before writing content, tags, meta tags and page description etc are done at this stage. Seo web traffic has seasoned staff who excelled in these two levels of optimization and design your site in an easily searchable manner.
eddiedamon
http://www.articlesbase.com/seo-articles/seo-website-traffic-improves-ranking-for-your-website-752482.html
Originally posted 2010-07-24 20:55:35.
Search Engine Optimization (SEO) ?
hiz,,,!!!
does any one know about the SEO ( search engine optimization) methods, strategy ? Does our website really need to be polish by SEO optimization to Crawled, enhance and boost on top with our keywords in search engine ?
SEO (search Engine Optimization, Ranking, Position)
85% of all website traffic originates from search engines…. Can you really afford to lose that much business?
SEO services to select the best Keyword, set density, link popularity strategy, content management, meta tags and crawl it to SE.
evision.com.pk, uses tried and tested methods for attaining a high ranking for your website on many popular search engines, thus increasing your website’s visibility and, accordingly, traffic. We give you the results you seek without any excuses. That’s a guarantee!
Our optimization experts understand that skillful keyword selection and placement, polished content writing, and short and precise meta-text are the key elements in the Search Engine Optimization (SEO) process. Additionally, since search engines no longer merely scan meta-text in ranking your website, over one hundred other factors have to be considered during optimization, including your website’s popularity compared against your competitors. We, therefore, pay careful attention to these elements during optimization, so that you may maximize your return on your investment into our affordably priced SEO services.
You may not be aware that 85% of all website traffic originates from search engines, with the majority coming from a select few. If your company has an online presence but doesn’t have a high ranking on the major search engines for your targeted phrases, then the simple fact is that you’re losing money to your competition every single day. Can you really afford to lose that much business on a daily basis? Certainly not! This is why SEO is such an important consideration for success online.
http://www.evision.com.pk
Originally posted 2010-01-11 03:08:42.
Affordable SEO Website Design Company
In the highly competitive online business world, the importance of having a search engine optimized website is very significant. The role of an SEO website design company is to offer online business owners affordable solutions for optimizing their websites, so that they become search engine friendly.
Why You Need the Services of a SEO Company
Internet users depend largely on leading search engines to find information about products or resources. So it is important to have your business web site displayed among the top ranking websites in the result pages of popular search engines such as Google, Yahoo, AltaVista, and MSN. This can be attained only by carrying out accurate analysis of the website, marketing analysis and other search engine optimization techniques. For accomplishing such a powerful online presence through SEO techniques, it is important to have the help of a SEO website design company.
Professional Services to Enhance Your Online Visibility
For offering clients superior services in search engine optimization, all leading companies maintain an experienced team of professionals including web content writers, SEO consultants, developers and others. Some of the search engine optimization services offered by the firms include:
• Keyword research
• Optimization of codes
• Analysis of website content
• Creating links
• Creation of Meta tags
• Directory submission
• SEO copywriting
• Search engine submission
• Submission of articles
• Preservation of website ranking reports
By entrusting your SEO work to such website development firms, your web site is guaranteed enhanced online visibility, increase in web site traffic, improvement in sales through healthier conversion rates, enhanced return of your investment and lots more.
The Right Solution Provider Makes the Difference
Today there are a number of companies offering SEO services and so the competition is very high. When planning to choose the services of an SEO company, what is important is to pick the right one in the industry. A proficient and reliable SEO company can offer you expert search engine optimization solutions based on your specific requirements at affordable service charges.
Rajeev Rajagopal
http://www.articlesbase.com/seo-articles/affordable-seo-website-design-company-713440.html
Originally posted 2010-07-23 09:33:42.
The Essentials in SEO Marketing
Effective Internet marketers penetrating to add essentials to search engine optimizing, or SEO often supply SEO tools that give awe-inspiring results, which at first these marketers learn some “nerve-wrecking” SEO strategies to reach the major search engine’s top ranks.
Some SEO services online offer various solutions that often include writing SEO gigs. The yuppie experts in SEO copywriting assist marketers by supplying these awe-inspiring results to the highest possible SERP range. Marketers go above the scoring system that are specs in Big Name search engines, such as Big 3, Google, Yahoo, MSN and so on.
The mission of most web ramblers is to get their pages at the top rank of the leading search engines. SEO marketing is the process of search engine optimizing that involves content written SEO and keyword density style to meet the standards in Google’s outlined algorithms. To find relevant, quality keywords, marketers often use spotter tools or other tools that help them to find quality, relevant keywords. The spotters they use to track keywords hunt keywords that help them to increase odds of reaching top ranks at the major search engines. The Internet dummies want to reach top ranks to hit Google, MSN and Yahoo’s spotlight.
Most SEO services online is a Data Highway that works with marketers by helping them driving SEO solutions home using keyword density strategies.
Keyword density is imperative. Quality, quantity, relevancy and keyword density factors into Google’s decision to rank the web pages. The content incorporates SEO market tools that combine to attach to H2 Tags, Description Tags, Spiders, Header Text, Meta Tags and the relevant keywords SEO experts supply.
Optimizing is the prime focus. Optimizing is the process that fills in relevancy, accuracy and easy access to users. Users can expect top-quality content when searching properly filled SEO style web pages. Internet SEO marketing makes it possible for geeks to intensify their traffic coming to a web page by applying correct SEO marketing strategies.
SEO marketing assists marketers by increasing traffic to a web site, which obviously will increase sales. SEO and keyword density give Internet marketers customized, publishable copies that attract the major search engines online, such as Google, Yahoo and MSN.
Superhighway marketers aim to reach top ranks by approaching the major search engines armed with relevant, quantity, quality, and accuracy keywords and links.
Relevant links should be less than 100 to reach the best results. Copywriters or link builders often try to deliver SEO content and quality, relevant links accessorized to attract Internet users.
In conclusion, SEO marketing is the process of advertising web pages.
Martin Lukac
http://www.articlesbase.com/seo-articles/the-essentials-in-seo-marketing-125748.html
Originally posted 2010-07-10 04:14:39.
