The Hats of the SEO World: What Hat Does Your Web Promotion Company Wear?
Determining which hat a web promotion company wears is a paramount concern for most web developers who wish to have their sites optimized. This decision is of great concern because the reputation of a website is contingent upon the kind of SEO work it receives.
In the search engine optimization world, there are three groups that fight for dominance: the black hats, white hats, and the grey hats. These three camps are all after the same thing—topping the search engine rankings for their target sites. What sets them apart would be the means they are willing to go in order to achieve their end.
Black Hat
As the term implies, black hat SEO’s will go the distance to make the page rank and engage in aggressive campaigns even at the expense of violating search engine rules and regulations and misleading spiders into crawling the link they are promoting. In so doing, the client’s site is endangered of suffering the eternal verdict of being banned from search engines. It can then be concluded that this type of SEO work is unquestionably threading along the lines of being unethical.
White Hat
They are dubbed as the good guys of the SEO world. Unlike black hats that would run the extra mile to spamdexing, this type of SEO would not dare violate search engine regulations. Instead of spamming like crazy, these white hats would orchestrate a well-planned and strategic manipulation of search engine results. This can be done through content and article submission, blog farming and, and forum posting. Smart web promotion companies opt to wear this hat.
Gray Hats
If black hats are the evil ones, and white hats are the good ones, gray hats would be in the middle of the spectrum. Gray Hat SEO pendulum swings both ways. Unlike white hats that employ planning and smartly execute optimization campaigns, gray hats tend to go the crooked path of duplicating content and artificial linking schemes. Moreover, they don’t go as sneaky as the black hats are. The target link would only be devalued and not banned when gray hat techniques are employed.
A web promotion company’s decision on what SEO hat to wear is extremely important. This is most especially important for web developers to know since it is their sites that would be affected by such decision. It is advisable to know the optimization strategies that would yield great results and make the site fly in the search engine results list without jeopardizing its reputation.
Jennifer Franco
http://www.articlesbase.com/seo-articles/the-hats-of-the-seo-world-what-hat-does-your-web-promotion-company-wear-716372.html
Originally posted 2009-12-15 00:44:42.
Black Hat Versus White Hat SEO Techniques
What are black hat & white hat SEO practices? Find out which practices are the best for your websites search results. www.indieresults.com
Duration : 0:4:11
Originally posted 2009-12-19 08:12:30.
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Duration : 0:2:11
Originally posted 2010-05-20 21:36:19.
Search Engine Optimization Tampa
Search Engine Optimization Tampa – if you want your Tampa business to show up in the search engines, http://www.CompetitiopnLESS.com 727-520-3900 Elvis Caron is THE search engine optimization guru in Tampa
Duration : 4 min 8 sec
Originally posted 2010-02-01 10:03:21.
Is there an SEO advantage of hosting my blog on an external established Blog system rather than my own?
I have a business blog section on my website. It’s basically an area of the website I can regularly update so that the content on my website is fresh. This is supposed to be good for my website in terms of search engines crawlers (apparently they’ll return more often).
But would I benefit more if I also have a blog in a proper blogging environment such as Blogger, WordPress etc. with links to various related pages in my website. I guess the upside would be that I would have relevent inbound links but the downside would be that I wouldn’t have the blog on my own site which means no regularly updated content.
Unless I run the blogs simultaneaously, but would that be seen as some sort of Black Hat technique due to the content being duplicated on an external blog which is linking back?
HELP!
Thanks in advance.
Having both blog on my website and on an external system is an option I’m open to, although I feared that I may be marked as a black hat by Search Engines.
If not then I may as well go for that.
You seem right on the ball with this one…
Believe me, if you do both, I can assure you that you wont be marked as black hat, don’t worry about it. I suggest that you do both, it will truly help you in the end.
However, if you need to chose one or the other, which do you think will attract more visitors? Clearly, it seems like your goal is to rank higher; but itsn’t the goal in the end to recieve more visitors?
If you have an outside blog, how many people will see it? Will it do anything for you? Will you market that blog? If so, how?
How many people are currently looking at your website? Will a blog on your website help retain visitors and help sell your company from there?
Depending on the search engine, there’s far more to SEO than just links; inbound & external. It’s also how many clicks on the page once visited, how long vistitors stay on the page, and so on.
Inwhich case, having both will help trumendously!
Originally posted 2010-01-21 16:06:28.
The Benefits of Online Marketing
Search engines are looking for what is called link popularity and this means people linking back to your website from an authority site. The more people linking back to your site the more popular the search engines think your site is, thus they will move you up or down in ranking for certain keywords based on this link popularity vote.
One of the most powerful ways to build your linkback strategies is to write articles and submit them to article directories. Online marketing through article submissions takes time, granted, there are no real shortcuts that last, but with article submissions you do two things. You add quality content to the web (which the search engines and site visitors love) and you get to put a link back to your site which becomes one of the many you will create in the future.
Over time you will have submitted several articles to submission sites and each new backlink embedded in every new article gains more and more value as it becomes synergised with the rest of them giving search engines a reason to take notice.
One way to profit from online marketing through article submissions is to build an AdSense site or an affiliate site advertising a link to a sales page for a product. Once the page is built and complies with seo standards you will need to get your traffic flowing. Traffic is the bread and butter. The more people that show up at your page the more likely you will generate revenue and for affiliate sites, sales. You need to submit your article to 1. an authority site and 2. a site that is your sites mirror concept. There is a great site that allows you to submit articles to it specifically to get a powerful back link as well as organic traffic from clicking your backlink.
Article submission sites carry a lot of weight especially when they are submitted to an authority site and link back to your money page. Building your linkbacks is what generates this traffic through the search engines as well as traffic from people who actually read your article and clicked through to your money page or AdSense site. It’s a slow process getting your linkbacks built up but once you get to a point where you have a lot of them you only need to submit 2-4 a month for each site your promoting to keep the rankings up there. You can make a lot of money by doing this for several sites, not just one. You will want to get one up and running and while your submitting a few articles submissions for that you start the next one. Each site only needs about 4 a month but you will start to develop a lot more sites when you see how lucrative it is. At this point you can start to outsource your article writing and it becomes a management game.
John
http://www.articlesbase.com/internet-marketing-articles/the-benefits-of-online-marketing-741295.html
Originally posted 2010-05-05 02:12:03.
