Lee Odden discusses the integration of social media and SEO at SES San Jose 2009
Lee Odden, the CEO of TopRank Marketing http://www.toprankmarketing.com/, and Greg Jarboe of SEO-PR discuss the integration of social media and SEO. Odden states that social media participation produces content, which others can link to, in turn helping your search engine ranking by providing more inbound links. Also, building a network in social channels provides a community that you can promote your links to. According to Odden there is a direct link between linkbuilding and media relations, and in the last few years both have come full circle, one supporting the other.
Duration : 0:1:57
Originally posted 2010-03-13 07:11:57.
The Telegraph integrates SEO boosting online readership at SES London 2010
Greg Jarboe, SEO-PR, interviews Julian Sambles, The Telegraph, who spoke on the SES London 2010 panel, No More Yesterdays News, Real-Time SEO. Julian talks about the importance of training editors and journalists to help them understand and integrate SEO into their product. Julian says the Telegraph is now prioritizing its copy focusing on online readership first and print readership second. The Telegraph now features influential blogs as part of its online presence. As a result of incorporating SEO into its product, the Telegraph has seen its share of the online audience shoot upwards, in addition to seeing its Web traffic increase from outside of the UK. Using search engines in an intelligent way, says Julian, has enabled the Telegraph to convert new readers to its website.
Duration : 0:3:37
Originally posted 2010-04-10 11:33:26.
YouTube and Video Marketing with Greg Jarboe at SES San Jose 2008
A discussion about YouTube and video marketing between two expert video bloggers, Greg Jarboe of SEO-PR and Li Evans of KeyRelevance. The two discuss Jarboe’s recent presentation on the Video Search Engine Optimization (VSEO) panel at SES San Jose 2008 and how to make the most of an online video campaign with video optimization strategies.
Duration : 0:4:13
Dixon Jones, Receptional LTD, on link building strategies at SES London 2009
Greg Jarboe, SEO-PR, interviews Dixon Jones, Managing Director, Receptional LTD, about link building strategies. Dixon says there are three elements to developing search engine presence. These include: what does somebody search for, what is on the page and how you link it all together. Dixon also shares an important tip about backlinks.
Duration : 0:2:5
Search engine marketing tips with Matt Van Wagner, Find Me Faster and Lobster.com
Greg Jarboe, SEO-PR, interviews Find Me Faster founder, Matt Van Wagner, about the new site he helped launch, lobster.com. Matt discusses some search engine marketing tips. Matt describes one example where a website was launched without a title tag, accidentally. Matt goes on to describe what search engines do as a result, specifying how search engines will take the most prevalent, interesting link they can find, the anchor text, and they will assign it to your title tag. Matt also recommends you focus on selling your brand and not worry about what is going to please the search engines. He discusses an example of smart branding with lobster.com.
Duration : 0:3:20
White Hat and Black Hat SEO Panel Preview with Bruce Clay
Bruce Clay of Bruce Clay Inc. talks about his upcoming SES San Jose 2008 panel on white hat and black hat SEO (search engine optimization) with Byron Gordon of SEO-PR. Bruce expects the panel to start with a negotiation of the differentiation between black hat SEO and white hat SEO, and the history of search engine optimization (SEO), from the wild west days to the present.
Duration : 0:3:14
