The Ten Important Steps for Optimizing your Website for Search Engines
“The Ten important Steps for optimizing your website for search engines:
In these ten steps we will know ten basics and important steps to optimizing a website to perform better on major search engines. If you will follow these steps correctly your website search engine position website will be surly improve depending on you industry competition.
Step 1 – Keyword Selection
Step 2 – Creating optimized Content
Step 3 – Site Structure
Step 4 – Internal Linking
Step 5 Submissions
Step 6 Link Popularity Building
Step 7 – Title and Meta tags
Step 8 Monitoring
Step 9 social bookmarking
Step 10 Testing
Step 1 – Keyword Selection
Selecting Keyword is the single most important factor in the entire search engine optimization (optimisation) process. Choosing the right and relevant keywords will not only help you in getting good search engine position and targeted traffic but it will also increase you return on investment (ROI).
Example: If you are a company based in UK providing search engine optimization (optimisation) (SEO) services. The first keyword in your mind would be definitely
Keyword Competition
SEO : 73,000,000
Search engine optimization : 63,600,000
Seo Company : 26,800,000
It is possible to get good ranking on these keywords but it will take lot of time and money instead you can target “”Seo Company Uk” and “Search engine optimization company Uk’ this way you are targeting two keyword at a time with less competition that means more chance of targeted traffic and good Search engine positions.
Keyword selection and research tools
The Overture Search Term Suggestion Tool
Site: http://inventory.overture.com/d/searchinventory/suggestion/
Word Tracker
Site: http://www.wordtracker.com/
Step 2 – Creating optimized Content
There has been lot of changes in the search engine algorithms but there is no change in the importance given to quality content. In this step we will focus on how to create optimized and unique content for high search engine positioning using the keywords we have selected in the first step.
Unique and well written content will both grab your visitor’s attention and at the same time, make them want what you have to offer. So write in keeping mind what your audience are looking for and targeted keywords.
First ask yourself some questions:
What services you offer
Do you provide the services your visitors are looking for
Do some research
Provide as much as possible information on the subject. Provide useful and unique information about your industry / subject area it can entice your visitors to visit your website in future. It has found that most of the online visitors search for information about their interests.
Content Optimization
Four important factors for optimizing content
1. Heading Tags – (H1 to H6)
2. Special Text – (bold etc.)
3. Inline Text Links – (Anchor text and alt tags for images )
4. Keyword Density – (number of occurrences of your targeted keywords in a page)
Heading Tags
By default text in these tags appear too large than standard text in a browser. We can customize it by using Cascading Style Sheets (CSS).
Tip: Do not use the same tag more then once on a page.
Special Text
It can be used in bold, colored, “”In quotes”" or (in brackets). Using special text will help draw the attention to important information and also add weight to your keywords.
Inline Text Links
Example: We provide seo services and web hosting.
You add a link to related page on your site to these bold words. it gives the reader a way to find the information you are referring to.
Keyword Density
Keyword density is the no. of occurrences of targeted keyword in the content of the page. You should not spam the targeted keyword in your content; recommended keyword density is between 4% to 10%.
Step 3 – Site Structure
You must structure your website to attract the visitor as well as the search engine spiders. The site structure will help spiders read your site. Keep the code as clean as possible so search engine spider can get to your content, where you want them to be.
Use CSS to cut down code extra code like for font style, tables, images etc…
Things to remember while planning site structure
Keep URL Short and close to Root of the site
While creating folder and files use keyword
Eg: for a page in web hosting packs www.domainname.com/web-hosting/website-hosting.html
Use Hyphens (-) while splitting name in to 2 instead of underscore (_) as shown in above example.
Step 4 – Internal Linking
Internal linking means linking to your pages within the website by way of sitemap, navigation bar, footer, header etc. The sitemap should be linked on all pages of your website to get spidered by search engines from anywhere. You should also include Google sitemap on your site to get indexed easily by Google. It adds relevancy to the linked page which directly helps in getting high rank for the linked page
Using text based links with anchor text, footer navigation and use inline text link will improve Your Internal Linking Structure. So spider can crawl it easily add relevancy to the linked page. The closer a page is in clicks from your homepage. The higher the value the page rank is assigned.
Step 5 Submissions
Where to submit:
o Search engines
o Web directories
Major search engines to submit
Google.com | yahoo.com | Msn.com
Major web directories to submit
1. Yahoo (paid)
2. Dmoz.org (most important)
http://www.about.com/
http://www.incrawler.com/
http://www.jayde.com/
3. http://www.wowdirectory.com/
Step 6 Link Popularity Building
There are 2 ways of building Link popularity
o Reciprocal link building (2 way link building)
o Non-reciprocal link building (1 way link building)
Reciprocal link building
There are some basic rules to follow when exchanging links:
Relevancy is more important
Check and make sure the reciprocal link aren’t being blocked and pages are indexed
Link pages with more than 50 links aren’t worth exchanging with
Non-reciprocal link building
It can be in form of paid link, directory listings, social bookmarking, article publishing ,blogs and press releases
Step 7 – Title and Meta tags
Once you have planned and completed the site structure and content integration. Its turn for Title Meta and Description. Unique and optimized title and Meta tags are really helpful in achieving higher search engine positions
Title:
this tag represents information of page this can be in browsers header bar
Meta keywords:
This include the targeted keywords for that particular page
Meta description:
The Meta description shows on the SERPS (search engine results page). It is used in describing the products / services you offer to your customers, you can describe specific pages within your website that shows in the search results page.
You can describe your pages the way you want them to be seen by your visitors in the SERPS (search engine results pages)
Next is alt tags, Alt tags is a white hat SEO practice used very commonly by search engine optimizers
Step 8 Monitoring
There are three basic things in the monitoring process. They are:
Monitoring your search engine positions:
You can go through the searches manually, you can use software like IBP to check your rankings or you can use online. There can find many related Seo tools listed here http://www.seocompany.ca/tool/seo-tools.html
Monitoring Back Links
Schedule weekly checks of how many backlinks you have and are your link partners still linking to you
Monitoring Changes in the Search Environment
The last thing you will have to monitor is for changes with the search engines themselves.
Visiting forums and subscribing to newsletters to keep yourself updated about search engines algorithm changes
Step 9 social bookmarking
The social bookmarking is used by many people to bookmark their pages and websites. Using the social bookmarking visitors can bookmark the sites listed in the social networking websites. The popularity of the websites in the social bookmarking world gauged by most favorites websites among the visitors. The most bookmarked website obviously will get more traffic than others and it can also help improving your search engine ranking in major search engines.
How does it work?
In a social bookmarking system, users store lists of Webpage Urls, which they find useful. Often, these lists are publicly accessible, and other people with similar interests can view the links by category, tags, or even randomly. Some social bookmarking systems allow for privacy on a per-bookmark basis.
Most bookmarking websites allows to enter multiple tags for your web pages in order to be searched by the visitors that helps social bookmarking visitors to get relevant and accurate search results for their keywords.
Advantages
1. Social bookmarking helps in promoting your website users market your site.
2. It indirectly helps by building a brand.
3. Generates targeted traffic.
Some important social bookmarking sites
Dig.com | Blink |Del.icio.us |Digg |Furl |Google |Simpy |Spurl |Y! MyWeb
Step 10 – Testing
You have created a great design and added SEO elements to your site. Now its time to see if all that hard work done has achieved the main goal of reaching the visitor and to convert them to a customer.
o Check for broken links :
o Other script errors
o Ease in navigating site
o visual appeal of the site
o placement of content
o are you able to find what u are looking for
You have created a great design and added SEO elements to your site. Now you should test your website for errors (i.e. 404 not found error, script errors etc.).
Check for broken links :
Other script errors
Ease in navigating site
Visual appeal of the site
Placement of content
Are your visitors able to find what they are looking for?
“
Sandeep Tyagi
http://www.articlesbase.com/seo-articles/the-ten-important-steps-for-optimizing-your-website-for-search-engines-67620.html
Originally posted 2010-08-01 08:35:58.
Organic SEO For Small Business Marketing
There are two types of Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Organic or natural results. PPC advertising is paying for a result when someone searches the internet for a service or product. Many people, when they search, know the difference between a paid advertisement and a natural organic result. The paid ads are almost always at the top of any page and on the sidebar. You know, the ones in pink... Those are paid results. Someone is paying good money anytime someone clicks an ad and lands on a company webpage. Anyone can pay his or her way to the top position. For nearly any keyword search you will see someone willing to pay to direct traffic. But, while companies can pay Bing or Google to get good position on search pages, search engines also show real results right below those paid ones. Real results that are driven, not based on how much someone paid for it, but by being relevant for the search term.
Superb Ideas On Whether There Might Be Such A Thing As A Sandbox Within Google
Google’s ranking formulas tend to be steeped in folklore. Many a judgement has been compiled by your cutting-edge SEO UK professionals regarding what to do as well as what to avoid and just how you need to be particularly careful or perhaps your site will land in the “sandbox.” For some reason this invokes an image of small children playing inside a nursery someplace, yet just what it basically is supposed to show is actually a phase of solitary confinement for the web site in some sort of electronic Alcatraz.
We’ve been often advised that we should be diligent with our search engine optimisation, specially when considering the on-page activities, our internal linking and also our content material distribution. We are told that Google is definitely searching for web sites, especially new ones which simply don’t undertake things the proper way. We’re advised that ignorance is no defence and therefore if we’re not watchful we’ll finish up in that sandbox without any chance of parole.
Needless to say, Google will never tell us how they operate and they’re not really planning to show how they plan their particular algorithms or the way they might add penalties, or otherwise not, to numerous sites for different reasons. We do know, nevertheless, that it is extremely tough for any brand-new site to position for just about any specific key word. This does not mean that brand-new web sites will be routinely put into some type of sandbox, however it really does mean that they have to proceed through specific routines before they will be recognised.
This, in the end, is only fair. When you have toiled very hard in order to develop your site spanning a period of time and have toiled away at your search engine marketing routines, creating backlinks along with superior content within your website, then you certainly would not be excessively pleased if some kind of brand-new web site arrived and instantly positioned higher than you, would you?
Lots of people have pointed out that they’re able to occasionally position a website in fairly short order, only to discover it drops again away from that page and tumbles all the way down the actual item listings shortly after. Many people label this some sort of Google “slap,” and that is the word provided for an action taken by the internet search engine after they run into something they dislike. Frequently, when this should occur to you, you need to have a glance at your website to see that everything is straight.
Verify that you don’t possess any damaged links, that you’ve any kind of links that simply go around in circles or even that you’ve got a whole lot of identical content. The back link approach should always seem sensible plus please ensure you are not building an excessive volume of back links in a very short space of time, or even obtaining back links from web sites that simply don’t make sense at all, from the commercial perspective.
If in doubt you can look for some SEO services that help to review and report on the efficiency of your webpage as a result of an SEO viewpoint. Also, you can register online for use of Google’s Webmaster resources through your own regular Google account. Find a large amount of useful tips here, also.
Originally posted 2011-03-26 08:57:48.
Search Engine Optimization
Have you ever been explained what search engine optimisation means ? Well If you happen to be the owner of an underperforming internet site that is heading the wrong way in Google , gather round . Search engine optimizationcommonly abbreviated to SEO is the way by which you can make your website perform favourably in the search engines. You can sometimes boost it right to the No 1 spot. There is no point of having a website online that sells cosmetics if there is no one visiting your existent  highly stocked website.
So how do people find your website?More often than not by the means of a search engine. The most widely used search engine of them all is Google. Close to Statistics show that 70% of all users in the the states rely on Google as their main search search engine provider . But in the UK this figure is closer to 90%.The world wide web browser usually will begin by looking up queries in Google and types exactly what they are looking for into the search box. So in short this is what Google primarily does, provides solutions to problems. So if someone was looking for a new pair of knee high boots . Google’s database will show up 10 websites per page. Well which website do the overwhelming majority of users go to first? Theone that sits at number 1 .
Customers that are not satisfied can sometimes press the back button if they immediately don’t get what they are looking for in a timely fashion . But that goes out the window if they actually find what they were looking for in one of the first few sites. It works out that happy customers equal paying customers. This therefore is why it’s extremely important to have your site at the the top of Google. So what’s the best way to do this? There are standard proven practies and modern techniques that have been used time and time again.
There are a couple of ways to perform SEO. You can perform this yourself or pay seo consultants . One process address an area known as on-page optimization which refers to changing areas on your own website. The other is known widely as off-page optimisation. This tackles promoting your website via other websites. On-page optimisation can be quite a technical undertaking. For it to be properly carried out, a little cognition about how a website is put together is required.
The off-page optimization work involves you building back links to your online site from other sites . Although an even better scenario is to build back links from websites that are of the same subjector niche as yours. What is also substantive when applying this is to have the appropriate anchor text scripted inside the link. I mean say you want to rank exceedingly in Google for thephrase “sports injury massage Wyoming” you need to acquire a lot of anchor text related links pointing at your site with the words “sports injury massage Wyoming” displayed in it. A link is a little bit of website html code that you can add text to it. The words increase your sites listings in the search engine rankings. You just need a large supply of them usually, from high quality sources on an ongoing basis.
If the thought of all this sounds confusing to you then why not have a talk with a high quality search engine optimization agency. They can unravel the process in front of you with the aid of a computer screen so you can understand it to a competent degree . A clued up search engine optimization corporation can save you a lot ofmoney and perform all the hard on page and off page work. There are also some things you should do and other processes to entirely avoid . Go and do as much research as you can into the area of seo techniques and start performing it even on a minuscule scale. Then when you are ready you can speed up the procedure by working with a good seo services company .
Originally posted 2010-12-13 04:57:47.
Does Your SEO Service Know About Unethical Practices
There are sites that have been temporarily or permanently banned from search engines for practicing of black-hat SEO techniques. As the search engines try their best to provide the most relevant and useful results to the users, the reaction of search engines against malpractices of SEO is easily understandable. The retribution is a constructive step taken by search engines to avoid any irrelevant and manipulated search result. Moreover, the SEO services that claim to achieve top ranking for websites adapt many unethical methods of search engine optimization to make easy money. But, the consequences of hiring such SEO services are always devastating. In a nutshell, the future of your website as well as your online business is at stake if you are not aware of the SEO practices that can lead you to a catastrophe.
Basically, the SEO services are designed to enhance the online visibility of a website that can generate relevant and target traffic. But, there is always a wide gap between optimization and manipulated optimization. Optimization is a natural process of applying SEO techniques for high rankings in search engines, where as manipulated optimization is something considered illegal by search engines and should be better avoided. Basically, manipulating keyword density, Link spamming and duplicate content are the basic forms of SEO malpractices.
Keyword Density
The most considered topic in SEO is keyword. All link building techniques and content development strategies are developed around keywords. Moreover, the search engine results are also based on keywords. Hence, many SEO services go to the extent of over-optimization with keywords to secure high ranking of their clients’ websites. Keyword stuffing is the common and widespread unethical technique of SEO and can result in serious penalties for the websites. Generally, 3-7% keyword density is considered ideal including their use in title of the page, body of the content, headline, subheadings and link texts.
Link Spamming
Assuming the number of links to an essential factor responsible for higher rankings of a website many SEO services go for building links from link farms and other irrelevant sites. Sometimes, the search engines have reported spam even with reciprocal linking. Natural link building is the best option if you want to be in a safe zone in link building. Any kind of link spamming is like inviting penalties from the search engines. It is important to note that for major search engines such as Google, it is the quality of incoming link that adds value to a website.
Duplicate Content
It is the basic SEO rule that content should be unique. Duplicate content means having two pages on the web with same content. Search engines glare at the websites that copy content from other websites. A website having two pages with similar content is also treated as duplicate.
Doorway pages or redirection is another form of SEO manipulation.
Search engines simply don’t like any unethical use of SEO and determine penalties for the websites according to the intensity of the crime. Hence, SEO services should comply with the search engine norms for long-term positive results.
sarda Sheldon
http://www.articlesbase.com/internet-marketing-articles/does-your-seo-service-know-about-unethical-practices-729329.html
Originally posted 2010-08-04 13:21:13.
SEO Website Traffic Improves Ranking for Your Website
Your website is one among millions of websites and you wanted your website to be known to all of your target visitors or customers. Here at this point you are in need of Search Engine Optimization. Such seo services are offered by seo web traffic. With thousands of websites mushrooming every day, the web pages are getting increased in millions every month. Similarly, this is creating a high traffic in the web world. This leaves bad impact on target audience and when they set to find a particular website, it may be a big challenge for them to find it. Finally the particular website has to bear the result and no such good traffic will be found at the website.
This situation emphasizes the need of SEO background for websites. This is the most needful activity for websites of late. Seo website traffic in this regard, gone through extensively and found the exact parameters which would bring the high ranking position for your website on search engines. Since search engines are the perfect source of bringing traffic to your website, first of all the website should be made search engine friendly.
The SEO strategies are implemented in two levels i.e. Onsite Optimization and Offsite optimization. Onsite optimization is a strategy of making the website a search engine friendly. Seo web traffic follows the top level SEO strategies so as to make your website search engine friendly.
Offsite optimization is something that identifying and fixing SEO ranking and indexing problems. CMS for the site, basic keyword research before writing content, tags, meta tags and page description etc are done at this stage. Seo web traffic has seasoned staff who excelled in these two levels of optimization and design your site in an easily searchable manner.
eddiedamon
http://www.articlesbase.com/seo-articles/seo-website-traffic-improves-ranking-for-your-website-752482.html
Originally posted 2010-07-24 20:55:35.
