Video Search Engine Optimization Panel Recap, Greg Markel
Greg Markel of Infuse Creative, industry-acclaimed video search engine optimization (VSEO) wizard, talks with Byron Gordon of SEO-PR about the VSEO panel he spoke on at SES San Jose 2008. Markel emphasizes the crucial nature of an online video (and online video optimization) strategy especially with relation to YouTube and Google’s universal search.
Duration : 0:5:9
Originally posted 2010-04-24 14:27:54.
Microformats and semantic markup with Topher Kohan, CNN, at SES NY 2010
Greg Jarboe, SEO-PR, interviews Topher Kohan, SEO manager at CNN, who spoke on the Real-Time SEO: No More Yesterdays News panel at SES New York, 2010. Topher discusses the new microformat, a web-based approach to semantic markup that seeks to re-use existing XHTML and HTML tags to convey metadata and other attributes. Topher says the great thing about the microformat is that it allows you to make your content available to as many possible sources, allowing more searchers to access it. The upside to this, according to Topher, is that Google announced they were adopting an existing search protocol using SearchMonkey and have since worked with Yahoo on what tags are the most important to feature in HTML. Topher then calls out writer and speaker Vanessa Fox, who believes microformats are not going to play as important a role in the future of online content.
For more information on speaking at an SES conference please visit: http://www.searchenginestrategies.com
Duration : 0:3:0
Originally posted 2010-04-14 12:11:00.
American Express OPEN exhibits SearchManager at SES Chicago 2010
Byron Gordon, SEO-PR, interviews Ashley Weakland, American Express OPEN, at SES Chicago 2010, about the launch of SearchManager, a new PPC product for small business owners that simplifies search engine advertising, an increasingly important way to find new customers and drive sales. SearchManager streamlines the way business owners can manage their online advertising and is powered by Clickable, an award-winning developer of online advertising solutions. Ashley says SearchManager acts as an aggregator of both search engine marketing and social advertising all on one interface. Business owners can manage their Google, Bing, Yahoo and Facebook ads using SearchManager. Ashley says small businesses using SearchManager will save on time when managing all of their search campaigns using a single interface.
SearchManager offers a free a 30 day trial of its software and more can be found by visiting http://www.searchmanager.com
To learn more about exhibiting at SES Chicago, please visit: http://www.searchenginestrategies.com/chicago
Duration : 0:2:8
Introducing GoogleTV and optimizing sites for TV at SES Chicago 2010
Greg Jarboe, SEO-PR, interviews Maile Ohye, Google, at SES Chicago 2010 on the subject of Google TV. Google TV brings the Web and television together as one. On Google’s Webmaster Central blog, Google announced how it can help customers optimize their site for TV. With Google TV, marketers can reach users who watch television on average five hours a day (called the 10 foot UI, according to Google). Consumers can use a remote as well when using Google TV.
To learn more about optimizing sites for TV, go visit: http://googlewebmastercentral.blogspot.com/
Duration : 0:2:17
Search Engine Watch labs at SES San Francisco 2010
Greg Jarboe, SEO-PR, interviews Jonathan Allen, Director of Search Engine Watch, on the subject of the four Search Engine Watch labs conducted at SES San Francisco, 2010. Each lab begins with a primer, asking the audience what issues they want to put on the agenda for the lab and then presentations and site clinics are built all around what the audience wants to learn more about. Lab instructors, including Jonathan and Greg, interact with the audience addressing their issues. SES San Francisco 2010 featured four labs on the following subjects: PPC, local, SEO and video optimization. Luminaries who took part in the SEO lab giving constructive feedback to the audience participants included, Rand Fishkin of SEOmoz, Maile Ohye of Google, and Christoph Cemper of MarketingFan.com.
Please visit: http://www.searchenginewatch.com
To learn more about attending SES, please visit:
http://www.searchenginestrategies.com
Duration : 0:4:21
MyNextCustomer Dashboard Provides SEO and Social Call Tracking
Greg Jarboe, SEO-PR, interviews George Revutsky, CEO, MyNextCustomer. George talks about the origins of his company, MyNextCustomer.com, why it was created and later shows examples of how his company’s software works using his iPad. George begins by explaining how he had been working in search marketing and had to spend 30 to 40% of his time pulling together reports for his clients; these included pulling reports from Adwords, Yahoo, email marketing, Google analytics. But pulling these reports was very time intensive. George decided that the pulling of these reports could be automated and his company developed software to do so in real-time. MyNextCustomer originally started off integrating paid search, then SEO as part of its software offerings, then moved on to incorporate ways of tracking offline marketing and came up with MyNextCustomer.
MyNextCustomer is a simple dashboard that enables search marketers to pull all of their marketing data into one place, analyze the return on adspend and on the lifetime value, and tell you what is working and what isn’t and do so in five minutes.
Prior to founding MyNextCustomer, George spent eight years as founder and CEO of ROI.works Search Marketing, Inc. His clients there have included Union Bank, Apple, American Capital Strategies (ACAS), Signatures Network/Live Nation (LYV), 3PAR (PAR), COIT Cleaners, Mini, and Cardstore.com.
For more information about MyNextCustomer, please visit:
http://www.mynextcustomer.com
For more information on exhibiting at SES, please visit: http://www.searchenginestrategies.com
Duration : 0:8:15