The Hats of the SEO World: What Hat Does Your Web Promotion Company Wear?
Determining which hat a web promotion company wears is a paramount concern for most web developers who wish to have their sites optimized. This decision is of great concern because the reputation of a website is contingent upon the kind of SEO work it receives.
In the search engine optimization world, there are three groups that fight for dominance: the black hats, white hats, and the grey hats. These three camps are all after the same thing—topping the search engine rankings for their target sites. What sets them apart would be the means they are willing to go in order to achieve their end.
Black Hat
As the term implies, black hat SEO’s will go the distance to make the page rank and engage in aggressive campaigns even at the expense of violating search engine rules and regulations and misleading spiders into crawling the link they are promoting. In so doing, the client’s site is endangered of suffering the eternal verdict of being banned from search engines. It can then be concluded that this type of SEO work is unquestionably threading along the lines of being unethical.
White Hat
They are dubbed as the good guys of the SEO world. Unlike black hats that would run the extra mile to spamdexing, this type of SEO would not dare violate search engine regulations. Instead of spamming like crazy, these white hats would orchestrate a well-planned and strategic manipulation of search engine results. This can be done through content and article submission, blog farming and, and forum posting. Smart web promotion companies opt to wear this hat.
Gray Hats
If black hats are the evil ones, and white hats are the good ones, gray hats would be in the middle of the spectrum. Gray Hat SEO pendulum swings both ways. Unlike white hats that employ planning and smartly execute optimization campaigns, gray hats tend to go the crooked path of duplicating content and artificial linking schemes. Moreover, they don’t go as sneaky as the black hats are. The target link would only be devalued and not banned when gray hat techniques are employed.
A web promotion company’s decision on what SEO hat to wear is extremely important. This is most especially important for web developers to know since it is their sites that would be affected by such decision. It is advisable to know the optimization strategies that would yield great results and make the site fly in the search engine results list without jeopardizing its reputation.
Jennifer Franco
http://www.articlesbase.com/seo-articles/the-hats-of-the-seo-world-what-hat-does-your-web-promotion-company-wear-716372.html
Originally posted 2009-12-15 00:44:42.
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Originally posted 2010-05-20 21:36:19.
Is there an SEO advantage of hosting my blog on an external established Blog system rather than my own?
I have a business blog section on my website. It’s basically an area of the website I can regularly update so that the content on my website is fresh. This is supposed to be good for my website in terms of search engines crawlers (apparently they’ll return more often).
But would I benefit more if I also have a blog in a proper blogging environment such as Blogger, WordPress etc. with links to various related pages in my website. I guess the upside would be that I would have relevent inbound links but the downside would be that I wouldn’t have the blog on my own site which means no regularly updated content.
Unless I run the blogs simultaneaously, but would that be seen as some sort of Black Hat technique due to the content being duplicated on an external blog which is linking back?
HELP!
Thanks in advance.
Having both blog on my website and on an external system is an option I’m open to, although I feared that I may be marked as a black hat by Search Engines.
If not then I may as well go for that.
You seem right on the ball with this one…
Believe me, if you do both, I can assure you that you wont be marked as black hat, don’t worry about it. I suggest that you do both, it will truly help you in the end.
However, if you need to chose one or the other, which do you think will attract more visitors? Clearly, it seems like your goal is to rank higher; but itsn’t the goal in the end to recieve more visitors?
If you have an outside blog, how many people will see it? Will it do anything for you? Will you market that blog? If so, how?
How many people are currently looking at your website? Will a blog on your website help retain visitors and help sell your company from there?
Depending on the search engine, there’s far more to SEO than just links; inbound & external. It’s also how many clicks on the page once visited, how long vistitors stay on the page, and so on.
Inwhich case, having both will help trumendously!
Originally posted 2010-01-21 16:06:28.
The Benefits of Online Marketing
Search engines are looking for what is called link popularity and this means people linking back to your website from an authority site. The more people linking back to your site the more popular the search engines think your site is, thus they will move you up or down in ranking for certain keywords based on this link popularity vote.
One of the most powerful ways to build your linkback strategies is to write articles and submit them to article directories. Online marketing through article submissions takes time, granted, there are no real shortcuts that last, but with article submissions you do two things. You add quality content to the web (which the search engines and site visitors love) and you get to put a link back to your site which becomes one of the many you will create in the future.
Over time you will have submitted several articles to submission sites and each new backlink embedded in every new article gains more and more value as it becomes synergised with the rest of them giving search engines a reason to take notice.
One way to profit from online marketing through article submissions is to build an AdSense site or an affiliate site advertising a link to a sales page for a product. Once the page is built and complies with seo standards you will need to get your traffic flowing. Traffic is the bread and butter. The more people that show up at your page the more likely you will generate revenue and for affiliate sites, sales. You need to submit your article to 1. an authority site and 2. a site that is your sites mirror concept. There is a great site that allows you to submit articles to it specifically to get a powerful back link as well as organic traffic from clicking your backlink.
Article submission sites carry a lot of weight especially when they are submitted to an authority site and link back to your money page. Building your linkbacks is what generates this traffic through the search engines as well as traffic from people who actually read your article and clicked through to your money page or AdSense site. It’s a slow process getting your linkbacks built up but once you get to a point where you have a lot of them you only need to submit 2-4 a month for each site your promoting to keep the rankings up there. You can make a lot of money by doing this for several sites, not just one. You will want to get one up and running and while your submitting a few articles submissions for that you start the next one. Each site only needs about 4 a month but you will start to develop a lot more sites when you see how lucrative it is. At this point you can start to outsource your article writing and it becomes a management game.
John
http://www.articlesbase.com/internet-marketing-articles/the-benefits-of-online-marketing-741295.html
Originally posted 2010-05-05 02:12:03.
Business Consulting – “Gear Up to Make Money Advertising on The Internet”
You would think that in general the answer to this question would be “yes”, but is it really?Is the answer to this question “yes”?Obviously, fashioning money on the Internet is worthwhile, but as with any type of business, it is only worthwhile if it is done properly. Put your wallet away and remember: why spend thousands of dollars on a television merchandising campaign, and no one sees your advertising or your commercials, and you do not reach your target audience and generate sales? You can now understand that Internet marketing is worthwhile when it works for you.Internet marketing is always worthwhile when it works for you.
The most fundamental principle is to make sure that you reach your target audience.The number one rule is to be sure you are reaching your target audience. As they are the ones interested in buying your products or services.Your target audience are the people who are interested in buying your product or service. Just consider this: it is much easier to sell your products or services to those who already have an interest in the products and services that you have to offer, than it is to convince those who are not interested in your products or services at all. It’s simplest to sell your product or service to consumers who are already interested in them.
Imagine your business selling motorbike helmets. Pretend that your business is selling motorbike helmets.You will want to market your products to those who enjoy riding their motorbikes either competitively or as a leisure time activity because among this audience you are likely to find people who may be interested in purchasing a new helmet.Common sense says that you will need to reach people who ride motorbikes for leisure or competition and or need a new helmet. It would make sense to place an advertisement for your business on a website selling helmets and jackets, or a website which organizes motorbike trips in various locations.Your first step would be to advertise on a website that sells helmets and jackets or even better a site that organizes motorbike trips. Conversely it would not make sense to place your advertisement on a website selling shoes because you are not likely to reach a large target audience here. The last place you would place an advertisement would be website that sells shoes as you likely will not find your audience there.There may be some motorbike fanatics with an interest in shoes but your advertising money and efforts would be much better spent placing advertisements with websites more closely kindred to your business.
Another important factor to consider when advertising is space on another Internet website. You should consider space on another internet website when looking into advertising.You are purchasing this site so you have to bear in mind the amount of traffic the other website receives. You need to place your advertisement on a website which is closely related to your own, and likely to attract a similar audience, but you also want your advertisement to receive a large amount of exposure through traffic and advertising. For this reason it is important for your advertisement to appear on a website which receives a great amount of traffic each month. This is forever and a day something to bear in mind if you want to make money on the internet. However, define whether you are really making a good regard in your advertising campaign or whether you are going too far over board with your campaign. Make your advertisement easy to approach in your key locations, so internet users want to make that initial visit before purchasing. If your site is an overkill, they will be tentative in forthcoming it, and others may be put off altogether. This is definitely harmful for any business, and is regarded as spam. They would be unlikely to visit you again, so take care in your advertising. More than likely they will not visit you again so pay close attention to your advertising.
Imagine, your advertisement is up and you need to know how it is all progressing. When your advertising is up you will need to know how it is all moving along.Obviously it is important to carefully supervise the results of your marketing efforts, making changes to your campaign as necessary. You want to make sure your marketing efforts are gainful off and you are not regarded as spam. The best way to do this is to measure the results of your advertising carefully. A particular way to do this is to place special coding in each one of your advertisements, so you will know which advertisements are generating business for you, and which ones are not. You can use this information to decide whether you should modify the inefficacious website or stop running the ineffectual websites – full stop. If you decide to modify them you will want to continue to monitor the results to determine whether or not the changes made the advertisements more effective. These basic techniques will put you on the road to internet success; you will then be ready to begin your gamble. Just using these basic techniques will start you on your path to internet success and your adventure can begin.Follow your passion in making money and find out more information. Money will follow you when you follow your passion and follow your passion with research and information.
For more information business consultant
About for sale by owner
By Sonia Dixon Article2008.com
Originally posted 2010-11-10 22:03:35.
Online Tools to Make SEO Efforts, Effortless
There are different kinds of online tools for different aspects of SEO, each having their own unique feature to provide assistance, that is, to make SEO efforts seem a little more effortless. Some came from popular sites such as SEOmoz or SEOBook. Others were from independent programmers (who do optimization techniques as well) that offer free or paid SEO tools for specialists alike. Here is a comprehensive list of popular SEO tools, arranged based on their individual specialization.
Backlinks
Quality backlinks is one of the most important factor in Search Engine Optimization. It is not enough just to have a lot of them, it is the quality along with the quantity that helps websites rank better in search engines. For backlinks, specialists commonly use tools that would help them determine the health of their links. Here are the 3 most popular ones.
Raven-seo-tools.com
Raven is an SEO tool which provides everything from content management, research and analysis, campaign management, and many more. Some of its features include a Firefox toolbar, keyword analyzer, design analyzer, link manager, and backlink analyzer. Raven offers free limited access on their services and a paid one, for full features.
Webuildpages.com: Backlink & Anchor Text Tool
Knowing who is linking and what link text or anchor text they’re using is one of the most important aspects in search engine optimization. This tool checks backlinks and shows the anchors used to link to the website.
Webconfs.com: Backlink Anchor Text Analyzer
Similar to Webconfs’s tool, this one determines the backlinks of a website and the anchor texts used as well.
Visit an online SEO Philippines site to learn more about SEO and their strategies.
Domain
Aside from backlinks, analysis of the domain is also important. Here are some of the tools used to analyze the strength, age, and status of a website’s domain:
Centralops.net: Domain Dossier
To learn about a site’s domain and IP addresses, specialists use Domain Dossier. Among its features include WhoIs, network WhoIs, DNS info, service scanner, and traceroutes.
Webconfs.com: Domain Stat Tool
This tool shows statistics of the domain or its competitor’s. Stats include Alexa traffic rank, domain age, Yahoo WebRank, Dmoz listings, number of backlinks and pages indexed in Search Engines like Google, Yahoo, and MSN.
seoegghead.com: View HTTP Header Tool
Much like the name of the tool is, View HTTP Header Tool checks on the domain’s HTTP header and its competitor’s.
Learn about the different procedures and processes taken by SEO enthusiasts by visiting an online SEO Philippines site.
Keyword Analysis
Keyword research and analysis is the most important aspect in SEO. This involves doing a research of the keywords that would be most appropriate for the site and analyzing its weight or importance. Here are some tools which could be helpful to implement this.
Seochat.com: Keyword Density Tool
The keyword density tool is useful for helping webmasters and SEO specialists achieve their optimum keyword density for a set of key terms. This tool analyzes a website’s chosen URL and return a table of keyword density values for one-, two-, or three-word key terms. In an attempt to mimic the function of search engine spiders, it filters out common stop words (since these were also ignored by search engines). It avoids filtering out stop words in the middle of a term as well.
Linkvendor.com: Keyword Density Checker
LinkVendor’s Keyword Density checker lists the most frequently used keywords of a website and calculates its percentage share in popular search engines such as Google, Yahoo!, MSN, and Ask Jeeves.
Webconfs.com: Keyword Density Checker – Keyword Cloud
This tool from Webconfs crawls the given URL, extracts text as a search engine would, removes common stop words and analyzes the density of the keywords. The Keyword Cloud is a visual depiction of keywords used on a website — keywords having higher density are depicted in large fonts. Ideally your main keywords should appear in larger fonts at the start of the cloud.
Web Popularity
Constant checking on the site’s gaining popularity on the web is also needed. This is to assure that the SEO campaign is still on the right track. This also serves as a way to learn if the strategy used in a campaign is effective or not. Below are the tools used to see a site’s popularity in terms of links.
Webmaster-toolkit.com: Link Popularity Checker
This tool shows how many websites are linking to the site. Website popularity is an important factor in search engine ranking. The more popular the site is, the better it will be ranked on engines like Google or Yahoo.
Marketleap.com: Link Popularity Check
Link Popularity Check is one of the best ways to independently measure a website’s online overall visibility. This tool works by calculating the total number of links, or what they call “Votes”, that a search engine has found linking to a website. This also generates useful benchmarking report to quickly show where the website stands in comparison to competitors and other major online players.
Webconfs.com: Reciprocal Link Checker
Reciprocal Link Checker ensures that the link partners are linking back to the website. It also determines the anchor text used by the link partners.
Get to know more about SEO campaigns and the processes involved in it by visiting an online SEO Philippines site.
Google PageRank Checker
Google is one of the primary search engines in which SEO specialists and enthusiasts direct their attention to. Its ranking tool – Google PageRank – determines the state of the website’s importance and popularity around the web. This in turn will be the basis if the websites is gaining success in regard to search ranking position in Google.
Selfseo.com: Check Google PageRank
Check Google PageRank is a tool used to check a website’s PR without installing the Google toolbar. This features other components such as Alexa Rank, DMOZ Listing, Google/Yahoo/MSN backlinks, AltaVista/All the Web results and Website Thumbnail.
Linkvendor.com: Multi PageRank Check
With the Multi PageRank Check, one can easily check the PageRank of a website from different Google data centers.
Margarette Mcbride
http://www.articlesbase.com/seo-articles/online-tools-to-make-seo-efforts-effortless-706057.html
Originally posted 2010-01-10 18:12:05.
