need tips for Black Hat / White Hat SEO ?
i need to know more difference between Black Hat vs White Hat SEO.
Like what includes in both, what r the service, ways, tips, work, strategies, time period for link in both types etc.
pls help immed.
thanks
Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:
breaks search engine rules and regulations
creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
White Hat SEO
Any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a "white-hat" search engine optimization tactic. These are the only tactics that we will use whenever applicable and which enhance rather than detract from your website and from the rankings.
You can check here to know about Black Hat / White Hat SEO
http://www.ahfx.net/weblog/55
http://advertising.about.com/od/onlineadvertising/a/whitehatvsblackhatseo.htm
http://www.beanstalk-inc.com/tactics/white-hat.htm
http://websearch.about.com/od/seononos/a/spamseo.htm
http://www.whitehatseo.com/
Originally posted 2009-12-18 23:36:26.
The Strategy Behind the Firm – Search Engine Marketing Through the Eyes of a CEO
In the Beginning, there was the internet…
In 1997, the internet really began to take flight and with the invention of this information highway came the emergence of innovative business avenues. The internet became the primary means by which many companies marketed themselves. The Web meant more exposure on a global basis and it became the primary means for many companies to market themselves. But for many companies, success was not so easy and the biggest question was how to use this novel technology to grow an online business. From this new demand for online marketing sprouted the Search Engine Marketing (SEM) industry to tackle all the problems businesses faced by contributing their sites to billions like theirs on the Web. SEM got the little guy a voice and allowed companies to differentiate themselves from the pack.
What’s the problem with the search engine marketing industry?
Since Google’s famous IPO in 2004, everyone and their brother seems to have started an SEM firm. In fact, it has been such a lucrative industry that some large ad agencies are opening their own firms. Companies have shelled out millions to educate and train their employees on every aspect of optimization, pay per click, link building and internet marketing. Everyone is hungry and scrambling to get a piece of the million dollar pie.
The upside of this exponential growth is that search engine marketing is finally being accepted as a valuable marketing channel, but have the strategies and tactics used to build a successful and “white hat” adhering firm been sacrificed all in the name of money?
To delve into this question one first has to look at the basic structure of a good SEM campaign. There is so much research that goes into each campaign beginning with understanding the client’s company. Once an SEM firm knows how their client operates, they can create a unique campaign to decide whether to utilizing keyword selection, content creation and/or link building will convert visitors into customers and positively impact the ROI.
Unfortunately, some SEM firms lack the patience, knowledge or funding to correctly implement the fundamentals of a good campaign. To make up for their shortcomings in SEM expertise, some firms may throw out a presumptuous “guarantee” ensuring the number one spot in organic search for a website in order to seal the deal with clients. In SEM, however, there are no guarantees. Search engine algorithms change frequently, so the chances of one website dominating the number one spot for more than a few days can NEVER be guaranteed.
SEM firms cannot always be to blame, as software is also suspect. Software has undoubtedly eased the way most SEM firms approach construction of complex paid search campaigns, but some agencies aren’t looking at the data and making smart business decisions. Software cannot think strategically. In order to manage a successful paid search campaign, understanding the financial metrics of a client’s company and installing strategic business rules are crucial. It’s not enough to just do, firms must test and measure, then test and measure again. It’s important to think, analyze, test and strategize to ensure that the campaign is the best it can possibly be.
In “natural” or “organic” search, some SEM firms seem to lose sight of what they are really doing for their client. These firms will hide behind the complexity of SEO and keep clients in the dark, blaming the lack of results on “changes in the algorithms”.
Taking over accounts of clients who have previously been misguided by their former SEM firms is sometimes a depressing reality. It allows the new firm insight of what the former firm did incorrectly; whether it’s discovering that the wrong strategy had been employed or actual results were being construed, it’s embarrassing for “white hat” SEM firms to clean up the messes of malpractice.
So how can this all be remedied?
The key to having a successful SEM campaign means knowing basic terminology. Clients that are educated in good SEM practices can never be steered wrong.
There are three keys to optimizing a site properly to achieve top, natural search engine rankings – keyword selection, content development and link popularity.
Choosing good keywords comes from an SEM firm’s knowledge of what their client’s company does and wants to accomplish. Without this knowledge, choosing correct and targeted keywords proves difficult and could lead to a disastrous campaign. Take, for instance, a large site like AutoTrader.com with a Google PageRank of 7/10. They will be able to compete for the most competitive keyword phrases, such as ‘used car’ because their site is bigger with more content linking “used car” back to their site. However, for newer, smaller online businesses, targeting niche keyword phrases, like “Atlanta used car dealership” may prove more successful. Picking keywords that are most likely to convert into sales that have relevancy to the website are a vital part of a good campaign.
In natural search, content is king. To be found for 100 keywords, then write at least 100 pages of website content covering each target keyword phrase. This may mean bringing in a content writer to optimize each page so the target keywords and phrases will be found by Google and Yahoo; slapping on a page title and a META tag won’t do the trick.
Finally, link popularity is critical to top search engine rankings. A link from ‘site A’ to ‘site B’ is like a vote from ‘site A’ for ‘site B’. The more votes a site has from other sites, the higher it will rank in Google. The problem is, some SEO firms don’t do link building (or content development). They plug in some titles and tags and hope for the best without knowing what a great asset link building is for their clients. To achieve top search engine rankings, link building is incredibly useful.
The bottom line, to be successful in paid search and search engine optimization, start with the right strategy; before hiring a search engine marketing agency, do the homework. Ask a lot of questions and hold the SEM firm accountable for bottom line results. Remember that there are no guarantees in this business; there is only strategy, which if done right, will lead to great online successes.
Katy Orell
http://www.articlesbase.com/sem-articles/the-strategy-behind-the-firm-search-engine-marketing-through-the-eyes-of-a-ceo-132203.html
Originally posted 2010-07-20 18:23:45.
SEO is Very Complex and It’s Permanently Extending!
The importance of choosing the right SEO is greater than many of us can imagine. Search engine optimizing is what keeps your site indexed and ranked by search engines and ensures you a good amount of traffic. Without it, your website is either dead, or struggling for survival, hoping to be noticed.
The area of SEO is very complex and it’s permanently extending. New companies and consultants seem to appear out of the blue. SEOs use a wide variety of search engine optimizing tactics, with different efficiency levels. Consequently, before hiring an SEO consultant, for more details visit to www.the20seotools.com it is very important to make sure you’ll be getting what you need. Apart from what you’ll be able to find out from the SEO itself, you can also perform a previous research on your own.
Things to find out on your own
• Find out for how long has the company been in business. This should be listed on their website.
• Search their website for previous projects to find out whether they have a marketing related experience.
• A reliable company also has client testimonials and case studies to prove they are able to keep their customers satisfied.
• Be skeptical with companies that email you out of the blue to advertise their SEO services.
• Beware of SEO companies that claim they can provide a #1 ranking guarantee. Ranking is determined by many factors that are beyond the SEO’s control.
• Beware of SEOs that claim they have a priority submit or special relationships with Google or other search engines. There’s no such thing.
Things to ask the SEO consultant
Do they include link building in their SEO services?
A professional SEO consultant doesn’t limit to building keyword rich content, but also incoming links from relevant website to increase your PageRank.
What are they doing for website conversion enhancement?
A high traffic is meaningless unless your website provides what the users are looking for. A good SEO consultant uses several conversion enhancement techniques, such as copywriting strategies, site usability, call to action tactics and advanced conversion reporting.
Do they help you with calculating your ROI (Return of Investment)?
SEO services can be quite expensive and you need to calculate your potential returns. ROI depends on various factors, such as target population, size of your market place, for more details visit to www.offline-promotion.com the sales value of your services and the number of people searching for them on the Internet etc. An experienced SEO should be able to help you predict your ROI.
Do they use SEO best practice and anti-spam methods?
There are many SEOs that use various strategies to trick search engines in thinking your page is more relevant than it actually is. No SEO consultant will admit to using spamming and other unethical strategies, so you can’t ask him the question directly. However, ask as many questions as possible about the methods they will be using and make sure you receive straight answers.
Do they put a limit on the number of search phrases?
Many SEOs have a limited number of phrases they will optimize for. However, if you’re paying a monthly retainer to the SEO Company, they shouldn’t do this. Even though there are a few phrases more important than others, the rest shouldn’t be neglected either.
The first thing a good SEO consultant will do is perform an analysis on the current state of your website and provide a Website Analyzing report. Further analysis should be performed on a regular basis and your website traffic should be permanently monitored. A professional consultant understands the difference between bulk traffic, getting to your website for irrelevant keywords, and qualified traffic. Making the right choice will provide you with qualified traffic, as well as well-structured pages and a high usability level.
micky
http://www.articlesbase.com/seo-articles/seo-is-very-complex-and-its-permanently-extending-725731.html
Originally posted 2010-08-02 21:40:56.
What is black hat seo and How can i know inbound link of a site?
Please give details answer.
Black hat seo: Black hat SEO tactics, also called spamdexing, attempt to redirect search results to particular target pages in a fashion that is against the search engines’ terms of service, whereas white hat methods are generally approved by the search engines.
Some of the blackhat SEO tactics include: keyword stuffing, hidden text and links and doorway and cloaked pages, link farming and blog comment spam.
Know inbound link of a site:search google
link yourdomain.com
or you can use
https://siteexplorer.search.yahoo.com
Or use alexa.com
Originally posted 2009-11-24 13:59:59.
White Hat SEO Tactics
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Duration : 0:1:26
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
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“If you cannot generate money online after implementing the realistic insights and strategies revealed in Tasner’s book, Marketing in the Moment, then throw in the towel–game over!”
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