Microformats and semantic markup with Topher Kohan, CNN, at SES NY 2010
Greg Jarboe, SEO-PR, interviews Topher Kohan, SEO manager at CNN, who spoke on the Real-Time SEO: No More Yesterdays News panel at SES New York, 2010. Topher discusses the new microformat, a web-based approach to semantic markup that seeks to re-use existing XHTML and HTML tags to convey metadata and other attributes. Topher says the great thing about the microformat is that it allows you to make your content available to as many possible sources, allowing more searchers to access it. The upside to this, according to Topher, is that Google announced they were adopting an existing search protocol using SearchMonkey and have since worked with Yahoo on what tags are the most important to feature in HTML. Topher then calls out writer and speaker Vanessa Fox, who believes microformats are not going to play as important a role in the future of online content.
For more information on speaking at an SES conference please visit: http://www.searchenginestrategies.com
Duration : 0:3:0
Originally posted 2010-04-14 12:11:00.
Affordable SEO Website Design Company
In the highly competitive online business world, the importance of having a search engine optimized website is very significant. The role of an SEO website design company is to offer online business owners affordable solutions for optimizing their websites, so that they become search engine friendly.
Why You Need the Services of a SEO Company
Internet users depend largely on leading search engines to find information about products or resources. So it is important to have your business web site displayed among the top ranking websites in the result pages of popular search engines such as Google, Yahoo, AltaVista, and MSN. This can be attained only by carrying out accurate analysis of the website, marketing analysis and other search engine optimization techniques. For accomplishing such a powerful online presence through SEO techniques, it is important to have the help of a SEO website design company.
Professional Services to Enhance Your Online Visibility
For offering clients superior services in search engine optimization, all leading companies maintain an experienced team of professionals including web content writers, SEO consultants, developers and others. Some of the search engine optimization services offered by the firms include:
• Keyword research
• Optimization of codes
• Analysis of website content
• Creating links
• Creation of Meta tags
• Directory submission
• SEO copywriting
• Search engine submission
• Submission of articles
• Preservation of website ranking reports
By entrusting your SEO work to such website development firms, your web site is guaranteed enhanced online visibility, increase in web site traffic, improvement in sales through healthier conversion rates, enhanced return of your investment and lots more.
The Right Solution Provider Makes the Difference
Today there are a number of companies offering SEO services and so the competition is very high. When planning to choose the services of an SEO company, what is important is to pick the right one in the industry. A proficient and reliable SEO company can offer you expert search engine optimization solutions based on your specific requirements at affordable service charges.
Rajeev Rajagopal
http://www.articlesbase.com/seo-articles/affordable-seo-website-design-company-713440.html
Originally posted 2010-07-23 09:33:42.
Expedition of SEO From Invention Time Till Date
Search engine optimization earlier some years ago was in its primitive stage. As search engines were themselves not appropriately tuned so optimizing didn’t matter much. Websites formerly were ranked through tags usage and images put up on the web pages. Gone are the days when optimizing a website was simpler process and anyone can get away with top ranking easily. But now the entire scenario has changed leading to rules and regulations to be followed by websites, so no chance of fooling search engines by black hat SEO techniques.
It’s been decades since the invention of World Wide Web that SEO services are being used, maybe the form and approach was different. When search engines became junction for most of the sites to be found, search engine promotion has become a major hit with the website owners as well as developers. The whole concept and approach towards website optimization has become very technical and professional. SEO service providers are coming up with effective and practical search engine marketing techniques in order to lure in the maximum website traffic. You can say budget allotted to SEO services has been increased, but it gives maximum ROI if done correctly.
SEO can be cheap as well as costly depending on the service provider and your project. However emphasis should be on selecting SEO Company that can do justice to your project, keeping budget in consideration. Despite repeated announcements by search engines to practice ethical ways some consultants still use unethical ways thereby making your website blacklisted.
Several techniques can be used for SEO like HTML linking, link building, keyword selection, etc to accomplish perfect search engine positioning.
Participating in online discussion forums is lucrative platform for search engine optimization. Here you can put up your website URL or advertisement in the signature tag of every message you put up. If the content you post in these forums is interesting enough then chances of your URL being clicked by the browsers increases.
Submitting articles to ezine publishers and other article directories help in earning extra money and also give better exposure to your content and lots backlinks too. Link exchange and e-mail signature are another most important tools for search engine optimization.
Page rank is matter of concern for most of the website owners and optimizers. Lethal combination of backlinks and keywords/phrases usage in web content is the algorithm that determines on what position visitors are going to find your website in search results.
Copyright © 2008
spinxwebdesign
http://www.articlesbase.com/seo-articles/expedition-of-seo-from-invention-time-till-date-702414.html
Originally posted 2010-05-21 10:26:20.
Can keyword rich div ids increase search engine optimization?
Do search engines take the names of DOM elements like divs and tables into account. So for example would a div called "some keyword" be better than one called "body"?
Search engines don’t index elements. When the page is spidered the tags would be removed (and possibility the content within the tag ie: <script>) and the straight text parsed and indexed. Otherwise scripts, styles, etc would be indexed and yeild unfavourable results.
They could however use them to navigate the page and well formed HTML will parse better and yield better results. Image tags could be indexed for image searches and links could be spidered.
Originally posted 2010-03-01 10:42:47.
The Strategy Behind the Firm – Search Engine Marketing Through the Eyes of a CEO
In the Beginning, there was the internet…
In 1997, the internet really began to take flight and with the invention of this information highway came the emergence of innovative business avenues. The internet became the primary means by which many companies marketed themselves. The Web meant more exposure on a global basis and it became the primary means for many companies to market themselves. But for many companies, success was not so easy and the biggest question was how to use this novel technology to grow an online business. From this new demand for online marketing sprouted the Search Engine Marketing (SEM) industry to tackle all the problems businesses faced by contributing their sites to billions like theirs on the Web. SEM got the little guy a voice and allowed companies to differentiate themselves from the pack.
What’s the problem with the search engine marketing industry?
Since Google’s famous IPO in 2004, everyone and their brother seems to have started an SEM firm. In fact, it has been such a lucrative industry that some large ad agencies are opening their own firms. Companies have shelled out millions to educate and train their employees on every aspect of optimization, pay per click, link building and internet marketing. Everyone is hungry and scrambling to get a piece of the million dollar pie.
The upside of this exponential growth is that search engine marketing is finally being accepted as a valuable marketing channel, but have the strategies and tactics used to build a successful and “white hat” adhering firm been sacrificed all in the name of money?
To delve into this question one first has to look at the basic structure of a good SEM campaign. There is so much research that goes into each campaign beginning with understanding the client’s company. Once an SEM firm knows how their client operates, they can create a unique campaign to decide whether to utilizing keyword selection, content creation and/or link building will convert visitors into customers and positively impact the ROI.
Unfortunately, some SEM firms lack the patience, knowledge or funding to correctly implement the fundamentals of a good campaign. To make up for their shortcomings in SEM expertise, some firms may throw out a presumptuous “guarantee” ensuring the number one spot in organic search for a website in order to seal the deal with clients. In SEM, however, there are no guarantees. Search engine algorithms change frequently, so the chances of one website dominating the number one spot for more than a few days can NEVER be guaranteed.
SEM firms cannot always be to blame, as software is also suspect. Software has undoubtedly eased the way most SEM firms approach construction of complex paid search campaigns, but some agencies aren’t looking at the data and making smart business decisions. Software cannot think strategically. In order to manage a successful paid search campaign, understanding the financial metrics of a client’s company and installing strategic business rules are crucial. It’s not enough to just do, firms must test and measure, then test and measure again. It’s important to think, analyze, test and strategize to ensure that the campaign is the best it can possibly be.
In “natural” or “organic” search, some SEM firms seem to lose sight of what they are really doing for their client. These firms will hide behind the complexity of SEO and keep clients in the dark, blaming the lack of results on “changes in the algorithms”.
Taking over accounts of clients who have previously been misguided by their former SEM firms is sometimes a depressing reality. It allows the new firm insight of what the former firm did incorrectly; whether it’s discovering that the wrong strategy had been employed or actual results were being construed, it’s embarrassing for “white hat” SEM firms to clean up the messes of malpractice.
So how can this all be remedied?
The key to having a successful SEM campaign means knowing basic terminology. Clients that are educated in good SEM practices can never be steered wrong.
There are three keys to optimizing a site properly to achieve top, natural search engine rankings – keyword selection, content development and link popularity.
Choosing good keywords comes from an SEM firm’s knowledge of what their client’s company does and wants to accomplish. Without this knowledge, choosing correct and targeted keywords proves difficult and could lead to a disastrous campaign. Take, for instance, a large site like AutoTrader.com with a Google PageRank of 7/10. They will be able to compete for the most competitive keyword phrases, such as ‘used car’ because their site is bigger with more content linking “used car” back to their site. However, for newer, smaller online businesses, targeting niche keyword phrases, like “Atlanta used car dealership” may prove more successful. Picking keywords that are most likely to convert into sales that have relevancy to the website are a vital part of a good campaign.
In natural search, content is king. To be found for 100 keywords, then write at least 100 pages of website content covering each target keyword phrase. This may mean bringing in a content writer to optimize each page so the target keywords and phrases will be found by Google and Yahoo; slapping on a page title and a META tag won’t do the trick.
Finally, link popularity is critical to top search engine rankings. A link from ‘site A’ to ‘site B’ is like a vote from ‘site A’ for ‘site B’. The more votes a site has from other sites, the higher it will rank in Google. The problem is, some SEO firms don’t do link building (or content development). They plug in some titles and tags and hope for the best without knowing what a great asset link building is for their clients. To achieve top search engine rankings, link building is incredibly useful.
The bottom line, to be successful in paid search and search engine optimization, start with the right strategy; before hiring a search engine marketing agency, do the homework. Ask a lot of questions and hold the SEM firm accountable for bottom line results. Remember that there are no guarantees in this business; there is only strategy, which if done right, will lead to great online successes.
Katy Orell
http://www.articlesbase.com/sem-articles/the-strategy-behind-the-firm-search-engine-marketing-through-the-eyes-of-a-ceo-132203.html
Originally posted 2010-07-20 18:23:45.
The Essentials in SEO Marketing
Effective Internet marketers penetrating to add essentials to search engine optimizing, or SEO often supply SEO tools that give awe-inspiring results, which at first these marketers learn some “nerve-wrecking” SEO strategies to reach the major search engine’s top ranks.
Some SEO services online offer various solutions that often include writing SEO gigs. The yuppie experts in SEO copywriting assist marketers by supplying these awe-inspiring results to the highest possible SERP range. Marketers go above the scoring system that are specs in Big Name search engines, such as Big 3, Google, Yahoo, MSN and so on.
The mission of most web ramblers is to get their pages at the top rank of the leading search engines. SEO marketing is the process of search engine optimizing that involves content written SEO and keyword density style to meet the standards in Google’s outlined algorithms. To find relevant, quality keywords, marketers often use spotter tools or other tools that help them to find quality, relevant keywords. The spotters they use to track keywords hunt keywords that help them to increase odds of reaching top ranks at the major search engines. The Internet dummies want to reach top ranks to hit Google, MSN and Yahoo’s spotlight.
Most SEO services online is a Data Highway that works with marketers by helping them driving SEO solutions home using keyword density strategies.
Keyword density is imperative. Quality, quantity, relevancy and keyword density factors into Google’s decision to rank the web pages. The content incorporates SEO market tools that combine to attach to H2 Tags, Description Tags, Spiders, Header Text, Meta Tags and the relevant keywords SEO experts supply.
Optimizing is the prime focus. Optimizing is the process that fills in relevancy, accuracy and easy access to users. Users can expect top-quality content when searching properly filled SEO style web pages. Internet SEO marketing makes it possible for geeks to intensify their traffic coming to a web page by applying correct SEO marketing strategies.
SEO marketing assists marketers by increasing traffic to a web site, which obviously will increase sales. SEO and keyword density give Internet marketers customized, publishable copies that attract the major search engines online, such as Google, Yahoo and MSN.
Superhighway marketers aim to reach top ranks by approaching the major search engines armed with relevant, quantity, quality, and accuracy keywords and links.
Relevant links should be less than 100 to reach the best results. Copywriters or link builders often try to deliver SEO content and quality, relevant links accessorized to attract Internet users.
In conclusion, SEO marketing is the process of advertising web pages.
Martin Lukac
http://www.articlesbase.com/seo-articles/the-essentials-in-seo-marketing-125748.html
Originally posted 2010-07-10 04:14:39.
