Does Your SEO Service Know About Unethical Practices
There are sites that have been temporarily or permanently banned from search engines for practicing of black-hat SEO techniques. As the search engines try their best to provide the most relevant and useful results to the users, the reaction of search engines against malpractices of SEO is easily understandable. The retribution is a constructive step taken by search engines to avoid any irrelevant and manipulated search result. Moreover, the SEO services that claim to achieve top ranking for websites adapt many unethical methods of search engine optimization to make easy money. But, the consequences of hiring such SEO services are always devastating. In a nutshell, the future of your website as well as your online business is at stake if you are not aware of the SEO practices that can lead you to a catastrophe.
Basically, the SEO services are designed to enhance the online visibility of a website that can generate relevant and target traffic. But, there is always a wide gap between optimization and manipulated optimization. Optimization is a natural process of applying SEO techniques for high rankings in search engines, where as manipulated optimization is something considered illegal by search engines and should be better avoided. Basically, manipulating keyword density, Link spamming and duplicate content are the basic forms of SEO malpractices.
Keyword Density
The most considered topic in SEO is keyword. All link building techniques and content development strategies are developed around keywords. Moreover, the search engine results are also based on keywords. Hence, many SEO services go to the extent of over-optimization with keywords to secure high ranking of their clients’ websites. Keyword stuffing is the common and widespread unethical technique of SEO and can result in serious penalties for the websites. Generally, 3-7% keyword density is considered ideal including their use in title of the page, body of the content, headline, subheadings and link texts.
Link Spamming
Assuming the number of links to an essential factor responsible for higher rankings of a website many SEO services go for building links from link farms and other irrelevant sites. Sometimes, the search engines have reported spam even with reciprocal linking. Natural link building is the best option if you want to be in a safe zone in link building. Any kind of link spamming is like inviting penalties from the search engines. It is important to note that for major search engines such as Google, it is the quality of incoming link that adds value to a website.
Duplicate Content
It is the basic SEO rule that content should be unique. Duplicate content means having two pages on the web with same content. Search engines glare at the websites that copy content from other websites. A website having two pages with similar content is also treated as duplicate.
Doorway pages or redirection is another form of SEO manipulation.
Search engines simply don’t like any unethical use of SEO and determine penalties for the websites according to the intensity of the crime. Hence, SEO services should comply with the search engine norms for long-term positive results.
sarda Sheldon
http://www.articlesbase.com/internet-marketing-articles/does-your-seo-service-know-about-unethical-practices-729329.html
Originally posted 2010-08-04 13:21:13.
Top 5 Important Details Before Hiring an SEO Company
Search Engine Optimization or simply SEO has become one of the most successful tools in internet marketing. Everywhere, online business entrepreneurs are beginning to employ this internet marketing strategy to boost their success in their online businesses.
Though it is quite easy to find an SEO company that’ll work on the campaign, locating a suitable one is another thing. Also, once an SEO campaign starts, it is important that clients should also participate in every step the team takes. SEO “is” a team-based project and participation from both the SEO team and the client can tip the scales between success and failure.
Here are the top 5 details that a client should take before hiring an SEO company.
Granting Full Access
One of the details that a client should be aware of before hiring an SEO company is granting a full access on their website. SEO campaigns usually involve the website having extensive but recommended changes in it. These changes are commonly seen on Meta tags, Alt tags and on the link partners’ page. Changes may even involve a full reconstruction of the whole website.
So it is important that clients must inform their IT team of changes that can be done in an SEO campaign.
Visit an online search engine optimization orange county site to learn more about SEO strategies and tactics.
Full Control of the site’s Web Copy
Apart from the construction of the website, the site’s web copy should also undergo some minor or sometimes extensive reconstruction. Because of the introduction of systematically researched keywords for SEO, web copies should be able to integrate these important elements.
Before hiring an SEO company, clients should have a talk with their team about the changes that are going to be done in their web copy. This is important because things will almost certainly need to run copy changes through the legal department before they go live. If the company sells medicine, for example, the copy may need to be run by its manufacturer for accuracy.
Knowledge of the Current System
A good SEO company always knows if the site’s construct can impede some implementations of recommended elements to help boost the success of an SEO campaign. One of which is CMS or the Content Management Systems.
Some CMS, especially the older ones, do not allow changes to be made in the system that are beneficial to search engines. If the client’s SEO Company has experience about this, they should be able to let the client go in the right direction and assist to switch to a more SEO friendly platform. More about this by visiting an online search engine optimization orange county site.
Team Work
SEO efforts require that their clients spend as much time as they spend on other marketing strategies. This is to ensure that all processes are in line and that the SEO Company is making it to schedule.
Clients must be able to give feedback, approve changes, and making sure that the work being done is consistent with their overall message. If a client didn’t spend much as an hour in making sure that all processes are in order in the SEO efforts, and takes it on the back stage, large amount of money will go to waste. Including bills paid on the SEO Company.
Full Information
Clients have the right to know what strategies and tactics that the SEO company will undertake. The SEO company should be able to provide their clients enough information to fill them in on what’s going to happen on every step the SEO company will take.
To learn more about the process of SEO, visit an online search engine optimization orange county or visit Clearmedia at www.clearmediaonline.com.
Patricia Brooks
http://www.articlesbase.com/web-design-articles/top-5-important-details-before-hiring-an-seo-company-731245.html
Originally posted 2010-03-09 14:43:12.
Some Really Effective SEO Strategies
With Internet becoming more and more popular and powerful, the importance of search engine optimization continues to grow. One can make the most of Internet marketing efforts by following the some steps that top ranking sites do for improving their rankings. One may think that these sites are spending lots of money to get there. But reality is that sites who come out on top, follow some basic search engine optimization guidelines. These are easy to follow and often cost little or nothing to put into practice.
1. Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.
2. Manually submit your site to Google.If you’d like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords.However, this may take some time.For faster inclusion, visit Google and submit your site manually.
3. Purchase a listing with Yahoo! Directory Submit.Yahoo! like Google provides many search products.However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.
4. Make sure you are using keywords with a high KEI.This measure takes into consideration both the popularity and competitiveness of your keywords.By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.
5. Engage in a link building campaign.The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important.A great way to do this is through article submission or affiliate programs.
6. Make your site easily to crawl.Search engine do not like dynamic pages.Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website.Make sure to use HTML coding and avoid dynamically created pages.
7. Be patient.Once you follow these suggestions, allow search engines time to re-index your site.In the Internet age, we’re looking for instant results.However, it does take some time for all of your search engine optimization techniques to take hold.
By implementing the suggestions we’ve discussed in this article, your search engine optimization efforts can generate positive returns.As the world of search engines continue to evolve, it’s important to learn about the latest techniques and requirements for improving search engine results.Continue to focus on SEO.If you do, you’ll find yourself at the top of the rankings!
Eexperts India
http://www.articlesbase.com/seo-articles/some-really-effective-seo-strategies-738935.html
Originally posted 2010-02-16 13:08:01.
The Facts And Fiction Of Meta Tags
It amazes me sometimes, the amount of outdated and mis-information that can be found on the internet.
One of the best examples would certainly have to be Meta Tags. I still talk to people that are of the firm belief that all they have to do is add the proper META tags to a site and that site will automagically rank for their target terms. Where do they get this information? The internet of course.
With that in mind, I’ve decided to put down the fact and fiction regarding META tags as of 2007.
First, for anyone who is new to the net and unsure of what a META tag is, let me define what exactly META tags are.
META tags, are bits of code that are placed within the tags of a webpage. Their intent was and is, to give information on certain aspects of that page to software programs (such as search engine spiders) without that information being readily visible to the normal visitor.
The two best known (and misunderstood) META tags are the “description” and “keywords” META tags. It is the outdated and false information that is associated with these two tags that is the reason I am writing this article.
Let’s start with the description tag. The META description tag was designed to give robots visiting your page a brief description of what that page is about. It is this description that is often used along with the page title in the SERPs (search engine results pages). So, by adding the META description tag to a page, you are able to (sometimes) control the text used to describe that page in the SERPs.
The question is, does the META description help with the actual ranking of the page. At one point in time, yes, it did. Does it today? NO! Not at ALL.
Ok…now on to the META keywords tag. This particular tag, was originally intended to give robots indexing a page a list of keywords that particular page was about. This was a BIG thing. This tag literally allowed you to TELL the search engines WHAT keywords that page was supposed to rank for. Wow…imagine the possibilities.
Well, MANY people imagined the possibilities and MANY people to FULL advantage of them. So many, that within a matter of just a year or two of it’s initial use, almost none of the top engines even used it anymore. As of today, NONE of the top engines use the keywords tag in any way for ranking purposes.
So…does the keyword tag still have any uses? Nope. The thought was nice, but the greed of many webmasters quickly made this tag obsolete and useless. You will still find many sites using this tag as it doesn’t hurt anything, but it has absolutely no beneficial affect on ranking any longer.
To summarize, neither the META description or keywords tags have any positive affect on rankings. The only one of these two tags that has any use is the keywords tag and that is simply to assist in controlling the description used in the search engine listings.
If you run into someone telling you they will work with your META tags to help your rankings RUN, don’t walk away from them!
See you at the top!
John Buchanan
http://www.articlesbase.com/internet-articles/the-facts-and-fiction-of-meta-tags-136386.html
Originally posted 2010-07-17 17:13:47.
What are the best social bookmarking sites for search engine optimization?
I’m trying to promote my website by social bookmarking the content on my site? Which social bookmarking site should I spend my time on? And does anyone have any tips on the best practices or strategies for this type of search engine optimization?
List of best book marking sites is here >http://webisgood.blogspot.com/2009/04/best-321-social-bookmarking-sites-list.html
This list is enough to drive sufficient traffic .
Tips to improve traffic
1) remember content is king
2) Stick to quality guidelines from search engines ,refere googles webmaster guideline
3) Make unique page content,title,description etc ,don’t use same title or description for pages
& try to compare top ranking websites
Originally posted 2009-12-11 02:02:14.
Learn About Pros and Cons of Google Suggest for Seos-00-790
One of the biggest effects that Google Suggest might have on the search experience would be that the searches will most probably lose the long tail keywords. The chances are that, users would not manually input long search queries, instead would rather rely on Google Suggest and prefer the short tail queries suggested by Google.
As Martin Bowling explains, “Google will now be forcing users into high-volume, high-money terms (i.e., terms that people are bidding on via Adsense) it’s almost like Google is creating a new Top 10 before the user is ever even taken to the SERPs. For more details go to www.brew-own-beer.com .By having your primary keywords that you are ranking for listed in this drop down, you are far more likely to get traffic than those related terms that aren’t being listed. When presented with options, people will generally choose one.”
Over at Site Creations, Scott Clark, has put up a very interesting post that highlights the 9 potential ways, through which Google Suggest might change the pattern of search marketing. These potential steps are:
1. Google Suggest Drop Down a new micro “SERP”: “Those who make their way into the suggest feature get a “better than #1? position. For example, typing “ipod case” into Google with Suggest shows the first suggested feature as “ipod cases at Wal-Mart” – grabbing people and then offering up the organic page free from PPC ads that use “Wal-Mart” in their keywords.”
2. Google Suggest Results May Change Long-Tail Search Optimization: “Those of us who believe in doing long-tail marketing may find an decrease down the tail from search, and a greater need to develop segments of our site to serve those long tail queries. Searches that used to come in with two word phrases may now have 3-4 words, which helps with medium-tail optimization, but longer phrases previously further down the tail may be “clipped.” This will concentrate search terms so that Adwords bids will rise and competition increases in a sort of ‘cluster’ effect.”
3. We May See More Traffic to Regional Sites: People regularly enter ‘cheap gas’ and ‘best dentist’ in search engines – without qualifying the searches at all. Organic results tend to send people to national portals, but suggest-driven search gets them closer to well optimized, regional sites. For more details go to www.dream-revealed.com .A search for ‘cheap gas’ without search suggest offers gasbuddy.com at number one organic result, while a ‘suggested’ search for ‘cheap gas houston’ gives houstongasprices.com.
4. Google Suggest SERPS offer More Impact for Trademark Blocking in PPC: “If your tradename is offered in
Google suggest results, and you’ve filed a trademark complaint form, the results page will be free from paid competition giving you a better shot at the traffic through organic or ppc links.”
5. Google Suggest Can Improve User/Searcher Skills Forever: “With Google suggest constantly popping up when you go about your daily queries, many who never really thought of keyphrases will now start to think about them. It will be a constant reinforcement of our efforts to think about how consumers search. We may have to adjust our planning to meet these enhanced skills.”
6. Google Suggest Can Be an Ad-Hoc Negative Keyword Tool: “There are other ways to be more comprehensive, but Google suggest can help to identify negative keywords you may want to enter in your campaigns. And I saw some negative phrases with higher index numbers that never showed up in Google keyword tools.”
7. Dramatically Reduced Spelling Error Opportunity: “While many of us set up ad-groups to capture spelling errors, this will have a decreasing impact as people start to use the suggest feature as a live auto-correction. Typo-campaigns may get less traffic.”
8. Hijacking Google Suggest May Become a SEO Technique: “It may become possible to hijack Google suggest so that competitive phrases are strategically flashed to the user. For example.. if you sell “abc widget” then a suggest of “abc widget fails miserably” could be used to divert traffic.”
9. Better Searches Offer Improved Analytics Information: “With the user making clear choices among those available, we’ll have better information about what is enticing and engaging to the users. Vague, high volume two-word searches are always confusing when we’re looking to make decisions, and this might just help us plan better.”
deepak.dec2008
http://www.articlesbase.com/automotive-articles/learn-about-pros-and-cons-of-google-suggest-for-seos00790-684022.html
Originally posted 2010-07-10 04:14:46.