Live From Madison Square Garden, SEO Vs Sem!
A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.
Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.
Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.
If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:
A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.
B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.
C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.
D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.
E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.
F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.
Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.
Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.
Erkan Meydanlioglu,Mr
http://www.articlesbase.com/online-business-articles/live-from-madison-square-garden-seo-vs-sem-120682.html
Originally posted 2009-12-15 00:44:16.
Some Really Effective SEO Strategies
With Internet becoming more and more popular and powerful, the importance of search engine optimization continues to grow. One can make the most of Internet marketing efforts by following the some steps that top ranking sites do for improving their rankings. One may think that these sites are spending lots of money to get there. But reality is that sites who come out on top, follow some basic search engine optimization guidelines. These are easy to follow and often cost little or nothing to put into practice.
1. Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.
2. Manually submit your site to Google.If you’d like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords.However, this may take some time.For faster inclusion, visit Google and submit your site manually.
3. Purchase a listing with Yahoo! Directory Submit.Yahoo! like Google provides many search products.However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.
4. Make sure you are using keywords with a high KEI.This measure takes into consideration both the popularity and competitiveness of your keywords.By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.
5. Engage in a link building campaign.The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important.A great way to do this is through article submission or affiliate programs.
6. Make your site easily to crawl.Search engine do not like dynamic pages.Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website.Make sure to use HTML coding and avoid dynamically created pages.
7. Be patient.Once you follow these suggestions, allow search engines time to re-index your site.In the Internet age, we’re looking for instant results.However, it does take some time for all of your search engine optimization techniques to take hold.
By implementing the suggestions we’ve discussed in this article, your search engine optimization efforts can generate positive returns.As the world of search engines continue to evolve, it’s important to learn about the latest techniques and requirements for improving search engine results.Continue to focus on SEO.If you do, you’ll find yourself at the top of the rankings!
Eexperts India
http://www.articlesbase.com/seo-articles/some-really-effective-seo-strategies-738935.html
Originally posted 2010-02-16 13:08:01.
What is the best web hosting company for web templates that are good for seo?
Need to start a web site with the right web host from the start. I want to make sure my pages are optimized correctly. Need to use a web host with an online editor. Also a web host that can help check your pages so they are optimized. It would help if the had an seo help center.
I recommend one of these: http://www.top3hosts.com
iPage has the best offer right now.
Their standard price is $84/year ($6.95) but they have
a 50% sale, one year of hosting for $42.00.
Their plan includes:
Unlimited disk space
Unlimited bandwidth
Free domain name
Price: $42/year ($3.50)
They have one of the most popular hosting platforms, which currently hosts over a million websites. They’re also one of the oldest hosting companies, founded in 1998.
They include a free point & click online site builder so you can create a website without any programming (easily, just by drag and drop) or you could install WordPress (they include easy, one click install from their control panel), choose a theme that you like, and start adding content.
They also have a great custom control panel with OneClick installs of all the popular software like WordPress, Joomla, Forums, Chat, Galleries, Online stores and a lot more.
Originally posted 2010-09-30 00:53:15.
Importance Of Search Engine Optimization For Online Businesses
For anybody looking at making money online and setting up a website, a working knowledge of Search Engine Optimization is essential. Search engine optimization is one of the key “success factors” of all websites, it has the ability to make or break your online presence. Search engine optimization is the art of getting websites to the top the search engines under the things you do. Search Engine Optimization is a process designed to ensure that your web site ranks as highly as possible in the major search engines. It’s not just a few secret tweaks you can make to your website to magically vault you to the top. Even though it’s a science in itself, Search Engine Optimization is a lot cheaper compared to other methods of getting traffic.
Natural search engine optimization is of long-term benefit and a well written website will significantly increase the return in investment in your website. As a webmaster, your primary role in Search Engine Optimization is determining exactly what it is you do, who you do it to and where you do it. Unlike a popular belief, Search engine optimization is not about tricking the search engines. Successful Search Engine Optimization is all about ensuring that the relevant content is delivered to those who search for it. The first step in search engine optimization is keyword research, writing rich, relevant content about each of your given key phrases. Search Engine Optimization is an ongoing process though. For any online business, it is a long term strategic decision.
The great thing about search engine optimizations is that the traffic it creates will keep flowing long after the actual work is done. Search Engine Optimization is crucial if you want your site to be picked up by users of the major search engines. It is not simple but with a small amount of work you can start your SEO campaign and gain high rankings. Search Engine Optimization is a tricky business, but its certainly never too late to learn.
As the above article has shown, Search Engine Optimization is a vital component of building any website you own. For internet marketing and online marketing, search engine optimization is crucial. Search Engine Optimization is a lot cheaper compared to other methods of getting traffic. Search engine optimization is the key to online success. Search Engine Optimization is a process designed to ensure that your web site ranks as highly as possible in the major search engines.
Last but not least. You should get the Search Engine Optimized from a professional company such as www.prishantek.com who have highly experienced SEO professional to get your website higher ranking at a very reasonable cost.
Pravesh Saraff
http://www.articlesbase.com/seo-articles/importance-of-search-engine-optimization-for-online-businesses-108284.html
Originally posted 2010-07-11 13:02:08.
Affordable SEO Website Design Company
In the highly competitive online business world, the importance of having a search engine optimized website is very significant. The role of an SEO website design company is to offer online business owners affordable solutions for optimizing their websites, so that they become search engine friendly.
Why You Need the Services of a SEO Company
Internet users depend largely on leading search engines to find information about products or resources. So it is important to have your business web site displayed among the top ranking websites in the result pages of popular search engines such as Google, Yahoo, AltaVista, and MSN. This can be attained only by carrying out accurate analysis of the website, marketing analysis and other search engine optimization techniques. For accomplishing such a powerful online presence through SEO techniques, it is important to have the help of a SEO website design company.
Professional Services to Enhance Your Online Visibility
For offering clients superior services in search engine optimization, all leading companies maintain an experienced team of professionals including web content writers, SEO consultants, developers and others. Some of the search engine optimization services offered by the firms include:
• Keyword research
• Optimization of codes
• Analysis of website content
• Creating links
• Creation of Meta tags
• Directory submission
• SEO copywriting
• Search engine submission
• Submission of articles
• Preservation of website ranking reports
By entrusting your SEO work to such website development firms, your web site is guaranteed enhanced online visibility, increase in web site traffic, improvement in sales through healthier conversion rates, enhanced return of your investment and lots more.
The Right Solution Provider Makes the Difference
Today there are a number of companies offering SEO services and so the competition is very high. When planning to choose the services of an SEO company, what is important is to pick the right one in the industry. A proficient and reliable SEO company can offer you expert search engine optimization solutions based on your specific requirements at affordable service charges.
Rajeev Rajagopal
http://www.articlesbase.com/seo-articles/affordable-seo-website-design-company-713440.html
Originally posted 2010-07-23 09:33:42.
Test Your SEO Skill With SEO Contest
In layman’s term, SEO contest is a competition participated by webmasters using a search engine’s web site pagerank system. Typically, the competition uses a nonsense and non-existent keyword for optimization. Several of the most known SEO contest keywords take the “hommingberger gepardenforelle”, “Busby SEO Challenge” and the “Busby SEO Test”.
Typically, a contest is set up and a keyword is defined by the contest holder. The target of the contest then is to develop a website or a web page that is optimized for that keyword. The destination then is to obtain the 1st position rank for a search engine or some search engines for the given keyword.
In regular niches the competition is not as killing as in SEO contests, well… except for the search engine optimization niche off coarse. Only to be the best in an SEO contest you don’t always have to have a big wallet, or a huge network of authority web sites. You can also win with a good strategy, and good SEO tactic.
The number one for the search engine contest keyword phrase is always the one everybody is concentrated upon. And everything that page does is being repeated by hundreds of people. And that’s not what you wish, do you? You want to win by surprise. The best way is off course making the first spot a day before the end of the contest. But how can you do that? Well I’ll explain it to you.
Starting of all you need to get yourself indexed, get several low pagerank backlinks from some link directories or something. This is to recognize your position in the contest, once you rank at a spot for the specific key phrase you kind of know how hard it is going to be, if you place on the first 3 pages of Google the contest isn’t that hard. But if you rank at the tenth page it’s going to be a little more difficult.
The next thing is to use your network of web sites. You can do that by placing a link from each web site to your contest page. But if you have many web sites and many pages on those web sites, it can trigger a Google penalization, and you don’t want that in the contest. What you also can do is producing a page on every web site you own and link to that page from all the pages within the website. You will get high valuable links with a lot of weight because the links are on topic.
Many SEO contestants use blog because it can be a great source of helpful, fresh and dynamic contents. Furthermore, most search engines prefer blogs as compared to a common web site.
The history of SEO contest was considered to have recognized first on May 7, 2004 when SearchGuild sponsored the nigritude ultramarine challenge. The nigritude ultramarine SEO contest finished later on two months (July 7, 2004) and was won by Anil Dash – the company Vice President of Six Apart. When asked about what is his technique in winning the competition, Dash said that valid and informative contents are the name of the game. In addition, he also did not apply any black-hat optimization techniques in the contest.
Long term competitions have several the benefit and hurt of having to survive multiple Google updates.
Google updates make or break your competition entry. If you’ve involved in any black hat SEO, the more updates that you pass, the more likely it is that Google will discover your technique and penalize your site. A short term contest allows more flexibility in your seo technique. You can take your hat a little dirty and not be in much danger of loosing your ranking because of a Google punishment.
Andri R
http://www.articlesbase.com/seo-articles/test-your-seo-skill-with-seo-contest-683595.html
Originally posted 2010-03-02 15:42:13.
