Black Hat Techniques – Search engine optimization
Keyword stuffing: Packing long lists of keywords and nothing
else onto your site will get you banned eventually. Don’t do it.
There is a right way to put keywords and phrases on your site.
Invisible text: This is putting lists of keywords in white text
on a white background in hopes of attracting more spiders. It’s
considered unethical, and you shouldn’t do it.
Doorway Pages: A doorway page is basically a “fake” page that
the user will never see.
It is purely for search engine spiders, and attempts to trick
them into indexing the site higher. These should be avoided at
all costs. Black Hat SEO is tempting; after all, these tricks
actually do work, temporarily. They do end up getting sites
higher search rankings; that is, until these same sites get
banned for using unethical practices. It’s just not worth the
risk. Use efficient search engine optimization techniques to get
your site ranked higher, and stay away from anything that even
looks like Black Hat SEO.
Sandra
http://www.articlesbase.com/sem-articles/black-hat-techniques-search-engine-optimization-2465.html
Originally posted 2009-12-26 22:13:06.
Halo Effect on Google Serps
Halo effect, as defined in Wikipedia, is ‘cognitive bias in which the assessment of an individual quality serves to influence and bias the judgment of other qualities.’ When a person is thought to be good or bad at a particular thing, he is thought to be the same even at other things, though these things are as diverse as possible. When a person’s good or bad qualities seem to spill over from one area to another, this is known as the Halo effect. This effect is also observed on the Google search engine result pages (SERPs).
The Halo effect and Google:
That getting a top ranking for a particular keyword in Google is difficult, is an understatement. It is easy to be seen in the result pages of other search engines such as MSN or Yahoo. This is because is Google puts a new website in a sandbox to prevent spammers from hogging the topmost positions in Google rankings through enormous link promotions. A period, which typically spans a month or a few, is the minimal requirement to get a top Google ranking. This period sees about of hyperactivity on the part of search engine optimizers – be it white hat, black hat or lots of grey techniques. Good written content, well maintained blogs, and their submission to directories, starts showing up on the SERPs at last. It is only after you reach the top ranking for a keyword or phrase in Google that the Halo effect begins. Now, if you are trying to get your website on top in the search engine result pages for some other keyword or phrase, you won’t find it as difficult as it had been the first time.
It comes as a relief to search engine optimizers, who do not have to go through the ordeal all over again. Once Google recognizes a site as being relevant to a particular keyword or phrase, it gives advantage to other related phrases. The original keyword or phrase can actually exert a pull on other related keywords and phrases to get a top ranking in Google. It is as if Google rewards you for the trustworthy website that you have developed for search in a particular category. So go ahead and reap its benefits.
Harish Shetty
http://www.articlesbase.com/seo-articles/halo-effect-on-google-serps-93701.html
Originally posted 2009-12-22 21:12:50.
White Hat Seo: #1 Way To Promote And Boost Web Traffic
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White Hat Seo
Duration : 0:1:10
Originally posted 2010-02-03 03:36:44.
Saerch Engine Optimization : Black Hat SEO Versus White Hat
http://howtogettopsearchenginelistings.com
Some call it a question of ethics; others just call it business. The discussion is raging online and in marketing conferences around the world, but what exactly are black hat SEO and white hat SEO, anyway?
Duration : 0:4:10
Originally posted 2010-02-03 03:36:39.
What is white hat SEO?
White hat SEO is a simple term often used to describe the type of practices and strategies used to optimize a website.
Optimize in this case means to make the website attractive to people searching for specific information.
A basic "good" search engine optimization strategy (white hat SEO) is designed to match a website’s messaging with the words
used for the inquiry. A question is typed into the search engine being used to elicit a response. For example someone looking
for information on rare birds of Asia might search with the question, "how do I find rare birds from asia" or they could
simple type "rare birds of asia." In response to the words typed by the searcher a page of results is produced that matches
the inquiry.
Better known as keywords, the terms used will find matching phrases that appear in the various sentences that populate a
website’s copy. When the webmaster or her SEO consultant chooses wisely and accurately the website benefits from waves of
traffic. This traffic is comprised of visitors who are seeking information that matches the objective of their search.
Litterally millions of people and millions of dollars change hands when this process combined with savvy SEO strategies
fulfills its design.
Black hat SEO is the exact opposite of white hat SEO. The difference is sometimes described as hacking. Black hat practices
use subtle and not so subtle tricks and manipulations to cause a website to be very attractive to Internet vistors seeking
information.
Originally posted 2010-06-30 01:41:10.