“The Ten important Steps for optimizing your website for search engines:
In these ten steps we will know ten basics and important steps to optimizing a website to perform better on major search engines. If you will follow these steps correctly your website search engine position website will be surly improve depending on you industry competition.

Step 1 – Keyword Selection
Step 2 – Creating optimized Content
Step 3 – Site Structure
Step 4 – Internal Linking
Step 5 Submissions
Step 6 Link Popularity Building
Step 7 – Title and Meta tags
Step 8 Monitoring
Step 9 social bookmarking
Step 10 Testing

Step 1 – Keyword Selection

Selecting Keyword is the single most important factor in the entire search engine optimization (optimisation) process. Choosing the right and relevant keywords will not only help you in getting good search engine position and targeted traffic but it will also increase you return on investment (ROI).

Example: If you are a company based in UK providing search engine optimization (optimisation) (SEO) services. The first keyword in your mind would be definitely

Keyword Competition
SEO : 73,000,000
Search engine optimization : 63,600,000
Seo Company : 26,800,000

It is possible to get good ranking on these keywords but it will take lot of time and money instead you can target “”Seo Company Uk” and “Search engine optimization company Uk’ this way you are targeting two keyword at a time with less competition that means more chance of targeted traffic and good Search engine positions.
Keyword selection and research tools

The Overture Search Term Suggestion Tool
Site: http://inventory.overture.com/d/searchinventory/suggestion/

Word Tracker
Site: http://www.wordtracker.com/
Step 2 – Creating optimized Content

There has been lot of changes in the search engine algorithms but there is no change in the importance given to quality content. In this step we will focus on how to create optimized and unique content for high search engine positioning using the keywords we have selected in the first step.
Unique and well written content will both grab your visitor’s attention and at the same time, make them want what you have to offer. So write in keeping mind what your audience are looking for and targeted keywords.

First ask yourself some questions:

What services you offer
Do you provide the services your visitors are looking for

Do some research
Provide as much as possible information on the subject. Provide useful and unique information about your industry / subject area it can entice your visitors to visit your website in future. It has found that most of the online visitors search for information about their interests.
Content Optimization

Four important factors for optimizing content
1. Heading Tags – (H1 to H6)
2. Special Text – (bold etc.)
3. Inline Text Links – (Anchor text and alt tags for images )
4. Keyword Density – (number of occurrences of your targeted keywords in a page)

Heading Tags
By default text in these tags appear too large than standard text in a browser. We can customize it by using Cascading Style Sheets (CSS).
Tip: Do not use the same tag more then once on a page.

Special Text
It can be used in bold, colored, “”In quotes”" or (in brackets). Using special text will help draw the attention to important information and also add weight to your keywords.

Inline Text Links
Example: We provide seo services and web hosting.
You add a link to related page on your site to these bold words. it gives the reader a way to find the information you are referring to.

Keyword Density
Keyword density is the no. of occurrences of targeted keyword in the content of the page. You should not spam the targeted keyword in your content; recommended keyword density is between 4% to 10%.

Step 3 – Site Structure
You must structure your website to attract the visitor as well as the search engine spiders. The site structure will help spiders read your site. Keep the code as clean as possible so search engine spider can get to your content, where you want them to be.
Use CSS to cut down code extra code like for font style, tables, images etc…

Things to remember while planning site structure
Keep URL Short and close to Root of the site
While creating folder and files use keyword
Eg: for a page in web hosting packs www.domainname.com/web-hosting/website-hosting.html
Use Hyphens (-) while splitting name in to 2 instead of underscore (_) as shown in above example.

Step 4 – Internal Linking
Internal linking means linking to your pages within the website by way of sitemap, navigation bar, footer, header etc. The sitemap should be linked on all pages of your website to get spidered by search engines from anywhere. You should also include Google sitemap on your site to get indexed easily by Google. It adds relevancy to the linked page which directly helps in getting high rank for the linked page
Using text based links with anchor text, footer navigation and use inline text link will improve Your Internal Linking Structure. So spider can crawl it easily add relevancy to the linked page. The closer a page is in clicks from your homepage. The higher the value the page rank is assigned.
Step 5 Submissions

Where to submit:
o Search engines
o Web directories
Major search engines to submit
Google.com | yahoo.com | Msn.com
Major web directories to submit
1. Yahoo (paid)
2. Dmoz.org (most important)
http://www.about.com/
http://www.incrawler.com/
http://www.jayde.com/
3. http://www.wowdirectory.com/

Step 6 Link Popularity Building

There are 2 ways of building Link popularity
o Reciprocal link building (2 way link building)
o Non-reciprocal link building (1 way link building)

Reciprocal link building

There are some basic rules to follow when exchanging links:
Relevancy is more important
Check and make sure the reciprocal link aren’t being blocked and pages are indexed
Link pages with more than 50 links aren’t worth exchanging with

Non-reciprocal link building

It can be in form of paid link, directory listings, social bookmarking, article publishing ,blogs and press releases
Step 7 – Title and Meta tags

Once you have planned and completed the site structure and content integration. Its turn for Title Meta and Description. Unique and optimized title and Meta tags are really helpful in achieving higher search engine positions

Title:
this tag represents information of page this can be in browsers header bar

Meta keywords:
This include the targeted keywords for that particular page

Meta description:
The Meta description shows on the SERPS (search engine results page). It is used in describing the products / services you offer to your customers, you can describe specific pages within your website that shows in the search results page.
You can describe your pages the way you want them to be seen by your visitors in the SERPS (search engine results pages)
Next is alt tags, Alt tags is a white hat SEO practice used very commonly by search engine optimizers

An example of alt tag:

Step 8 Monitoring

There are three basic things in the monitoring process. They are:
Monitoring your search engine positions:
You can go through the searches manually, you can use software like IBP to check your rankings or you can use online. There can find many related Seo tools listed here http://www.seocompany.ca/tool/seo-tools.html

Monitoring Back Links

Schedule weekly checks of how many backlinks you have and are your link partners still linking to you
Monitoring Changes in the Search Environment
The last thing you will have to monitor is for changes with the search engines themselves.
Visiting forums and subscribing to newsletters to keep yourself updated about search engines algorithm changes

Step 9 social bookmarking

The social bookmarking is used by many people to bookmark their pages and websites. Using the social bookmarking visitors can bookmark the sites listed in the social networking websites. The popularity of the websites in the social bookmarking world gauged by most favorites websites among the visitors. The most bookmarked website obviously will get more traffic than others and it can also help improving your search engine ranking in major search engines.
How does it work?

In a social bookmarking system, users store lists of Webpage Urls, which they find useful. Often, these lists are publicly accessible, and other people with similar interests can view the links by category, tags, or even randomly. Some social bookmarking systems allow for privacy on a per-bookmark basis.
Most bookmarking websites allows to enter multiple tags for your web pages in order to be searched by the visitors that helps social bookmarking visitors to get relevant and accurate search results for their keywords.

Advantages
1. Social bookmarking helps in promoting your website users market your site.
2. It indirectly helps by building a brand.
3. Generates targeted traffic.
Some important social bookmarking sites
Dig.com | Blink |Del.icio.us |Digg |Furl |Google |Simpy |Spurl |Y! MyWeb
Step 10 – Testing

You have created a great design and added SEO elements to your site. Now its time to see if all that hard work done has achieved the main goal of reaching the visitor and to convert them to a customer.

o Check for broken links :
o Other script errors
o Ease in navigating site
o visual appeal of the site
o placement of content
o are you able to find what u are looking for

You have created a great design and added SEO elements to your site. Now you should test your website for errors (i.e. 404 not found error, script errors etc.).
Check for broken links :
Other script errors
Ease in navigating site
Visual appeal of the site
Placement of content
Are your visitors able to find what they are looking for?
“

Sandeep Tyagi
http://www.articlesbase.com/seo-articles/the-ten-important-steps-for-optimizing-your-website-for-search-engines-67620.html

Originally posted 2010-08-01 08:35:58.

Determining which hat a web promotion company wears is a paramount concern for most web developers who wish to have their sites optimized. This decision is of great concern because the reputation of a website is contingent upon the kind of SEO work it receives.

In the search engine optimization world, there are three groups that fight for dominance: the black hats, white hats, and the grey hats. These three camps are all after the same thing—topping the search engine rankings for their target sites. What sets them apart would be the means they are willing to go in order to achieve their end.

Black Hat

As the term implies, black hat SEO’s will go the distance to make the page rank and engage in aggressive campaigns even at the expense of violating search engine rules and regulations and misleading spiders into crawling the link they are promoting. In so doing, the client’s site is endangered of suffering the eternal verdict of being banned from search engines. It can then be concluded that this type of SEO work is unquestionably threading along the lines of being unethical.

White Hat

They are dubbed as the good guys of the SEO world. Unlike black hats that would run the extra mile to spamdexing, this type of SEO would not dare violate search engine regulations. Instead of spamming like crazy, these white hats would orchestrate a well-planned and strategic manipulation of search engine results. This can be done through content and article submission, blog farming and, and forum posting. Smart web promotion companies opt to wear this hat.

Gray Hats

If black hats are the evil ones, and white hats are the good ones, gray hats would be in the middle of the spectrum. Gray Hat SEO pendulum swings both ways. Unlike white hats that employ planning and smartly execute optimization campaigns, gray hats tend to go the crooked path of duplicating content and artificial linking schemes. Moreover, they don’t go as sneaky as the black hats are. The target link would only be devalued and not banned when gray hat techniques are employed.

A web promotion company’s decision on what SEO hat to wear is extremely important. This is most especially important for web developers to know since it is their sites that would be affected by such decision. It is advisable to know the optimization strategies that would yield great results and make the site fly in the search engine results list without jeopardizing its reputation.

Jennifer Franco
http://www.articlesbase.com/seo-articles/the-hats-of-the-seo-world-what-hat-does-your-web-promotion-company-wear-716372.html

Originally posted 2009-12-15 00:44:42.

What are black hat & white hat SEO practices? Find out which practices are the best for your websites search results. www.indieresults.com

Duration : 0:4:11

Originally posted 2009-12-19 08:12:30.

Black hat SEO almost always advertises "top page rank", and usually turns it into a get rich quick scheme. Black hats always try to advise anyone who will listen that you can cheat the robots that go out to crawl your website and artificially inflate your website page rank. The white hat guys know better.

Originally posted 2009-11-27 14:00:59.

Duration : 0:0:30

Originally posted 2010-04-04 11:13:12.

Keyword stuffing: Packing long lists of keywords and nothing
else onto your site will get you banned eventually. Don’t do it.
There is a right way to put keywords and phrases on your site.

Invisible text: This is putting lists of keywords in white text
on a white background in hopes of attracting more spiders. It’s
considered unethical, and you shouldn’t do it.

Doorway Pages: A doorway page is basically a “fake” page that
the user will never see.

It is purely for search engine spiders, and attempts to trick
them into indexing the site higher. These should be avoided at
all costs. Black Hat SEO is tempting; after all, these tricks
actually do work, temporarily. They do end up getting sites
higher search rankings; that is, until these same sites get
banned for using unethical practices. It’s just not worth the
risk. Use efficient search engine optimization techniques to get
your site ranked higher, and stay away from anything that even
looks like Black Hat SEO.

Sandra
http://www.articlesbase.com/sem-articles/black-hat-techniques-search-engine-optimization-2465.html

Originally posted 2009-12-26 22:13:06.

Halo effect, as defined in Wikipedia, is ‘cognitive bias in which the assessment of an individual quality serves to influence and bias the judgment of other qualities.’ When a person is thought to be good or bad at a particular thing, he is thought to be the same even at other things, though these things are as diverse as possible. When a person’s good or bad qualities seem to spill over from one area to another, this is known as the Halo effect. This effect is also observed on the Google search engine result pages (SERPs).

The Halo effect and Google: 

That getting a top ranking for a particular keyword in Google is difficult, is an understatement. It is easy to be seen in the result pages of other search engines such as MSN or Yahoo. This is because is Google puts a new website in a sandbox to prevent spammers from hogging the topmost positions in Google rankings through enormous link promotions. A period, which typically spans a month or a few, is the minimal requirement to get a top Google ranking. This period sees about of hyperactivity on the part of search engine optimizers – be it white hat, black hat or lots of grey techniques. Good written content, well maintained blogs, and their submission to directories, starts showing up on the SERPs at last. It is only after you reach the top ranking for a keyword or phrase in Google that the Halo effect begins. Now, if you are trying to get your website on top in the search engine result pages for some other keyword or phrase, you won’t find it as difficult as it had been the first time.

It comes as a relief to search engine optimizers, who do not have to go through the ordeal all over again. Once Google recognizes a site as being relevant to a particular keyword or phrase, it gives advantage to other related phrases. The original keyword or phrase can actually exert a pull on other related keywords and phrases to get a top ranking in Google. It is as if Google rewards you for the trustworthy website that you have developed for search in a particular category. So go ahead and reap its benefits.

Harish Shetty
http://www.articlesbase.com/seo-articles/halo-effect-on-google-serps-93701.html

Originally posted 2009-12-22 21:12:50.

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White Hat Seo

Duration : 0:1:10

Originally posted 2010-02-03 03:36:44.

http://howtogettopsearchenginelistings.com

Some call it a question of ethics; others just call it business. The discussion is raging online and in marketing conferences around the world, but what exactly are black hat SEO and white hat SEO, anyway?

Duration : 0:4:10

Originally posted 2010-02-03 03:36:39.

White hat SEO is a simple term often used to describe the type of practices and strategies used to optimize a website.

Optimize in this case means to make the website attractive to people searching for specific information.

A basic "good" search engine optimization strategy (white hat SEO) is designed to match a website’s messaging with the words

used for the inquiry. A question is typed into the search engine being used to elicit a response. For example someone looking

for information on rare birds of Asia might search with the question, "how do I find rare birds from asia" or they could

simple type "rare birds of asia." In response to the words typed by the searcher a page of results is produced that matches

the inquiry.

Better known as keywords, the terms used will find matching phrases that appear in the various sentences that populate a

website’s copy. When the webmaster or her SEO consultant chooses wisely and accurately the website benefits from waves of

traffic. This traffic is comprised of visitors who are seeking information that matches the objective of their search.

Litterally millions of people and millions of dollars change hands when this process combined with savvy SEO strategies

fulfills its design.

Black hat SEO is the exact opposite of white hat SEO. The difference is sometimes described as hacking. Black hat practices

use subtle and not so subtle tricks and manipulations to cause a website to be very attractive to Internet vistors seeking

information.

Originally posted 2010-06-30 01:41:10.